Planejamento De Marketing Digital 2 Edi O
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Planejamento De Marketing Digital 2 Edi O
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Author : André Lima-Cardoso Miceli
language : pt-BR
Publisher: Brasport
Release Date : 2017-01-27
Planejamento De Marketing Digital 2 Edi O written by André Lima-Cardoso Miceli and has been published by Brasport this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-27 with Business & Economics categories.
Uma das poucas obras em português sobre planejamento de marketing digital, este livro veio para romper com as antigas formas de organizar e visualizar planos estratégicos e táticos. Testado por mais de dez anos em dezenas de clientes de diversos setores, o Diagrama de Soluções Digitais (DSD), idealizado pelo Coordenador do MBA de Marketing Digital da FGV no Brasil, André L. Miceli, e o Gerente de Marketing Daniel O. Salvador, o DSD se apresentou como um diferencial competitivo importante para as pessoas e organizações que o utilizaram. Formado por diversas etapas que abrangem desde o planejamento estratégico até a medição dos resultados, o livro é acompanhado por diversas ferramentas práticas para auxiliar profissionais no seu cotidiano. Esta segunda edição traz novidades da metodologia e um capítulo com a participação de Kevin L. Keller: “Minha experiência no trabalho com muitas companhias é que diagramas ajudam as pessoas. A simples construção os ajuda a entender, simplifica as tarefas, aumenta a produtividade. Se você tem uma boa representação visual, figuras e conceitos bem legais para trabalhar, vai ser eficiente. Do contrário, a ligação entre os diversos pontos representados nos esquemas estaria espalhada por todos os cantos. E com o planejamento de marketing digital não é diferente. Entenda, aprenda a usar o diagrama (DSD), tenha foco para praticar e esteja certo da importância deste recurso", diz o professor de Marketing da Tuck School of Business na Universidade de Dartmouth e o coautor de “Administração em Marketing”, conhecida como “a Bíblia do Marketing”, junto com Philip Kotler.
Planejamento De Marketing Digital 2 Edicao
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Author : ANDRE LIMA-CARDOSO MICELI; DANIEL O. SALVADOR.
language : pt-BR
Publisher:
Release Date :
Planejamento De Marketing Digital 2 Edicao written by ANDRE LIMA-CARDOSO MICELI; DANIEL O. SALVADOR. and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Apl Da Agroind Stria Familiar Aplica O Das Diretrizes Do Pmbok
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Author : Deoclécio Junior Cardoso da Silva
language : pt-BR
Publisher: Editora Appris
Release Date : 2020-06-26
Apl Da Agroind Stria Familiar Aplica O Das Diretrizes Do Pmbok written by Deoclécio Junior Cardoso da Silva and has been published by Editora Appris this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Technology & Engineering categories.
O livro APL da Agroindústria familiar: aplicação das diretrizes do PMBOK evidencia um enfoque diferenciado, pois se utiliza das diretrizes do gerenciamento de projetos para auxiliar em um plano de desenvolvimento de uma região. Nota-se que o projeto utilizado como referência para esta obra é de suma importância, pois trata-se do futuro de 25 municípios pertencentes ao COREDE Missões. Esta pesquisa é fundamentada nas diretrizes do Guia PMBOK para gerenciamento de projetos, denotando e reforçando a ideia de que tal guia pode auxiliar não só empresas, mas também órgãos públicos, a gerirem seus projetos que têm como objetivo proporcionar melhor qualidade de vida para suas regiões. Como todo projeto, muitos são os fatores que podem influenciá-lo, ainda mais quando se fala em entidades públicas, em que cada parte interessada do projeto deve estar ciente do seu papel e desempenhá-lo de maneira assertiva, fazendo com que o objetivo – nesse caso em específico, o desenvolvimento do Arranjo Produtivo Local Agroindústria Familiar da Região das Missões – seja alcançado. Diante do relatado, pode-se afirmar que a leitura desta obra poderá proporcionar aos leitores uma aplicação diferenciada das diretrizes do guia PMBOK, que dirá respeito a um projeto de segmento público, de forma que seu sucesso poderá influenciar de maneira positiva, caso alcance os objetivos, ou negativa, caso estes não sejam alcançados. Este livro auxiliará estudantes e pesquisadores da área a entenderem melhor este campo de estudo, que é o gerenciamento de projetos.
Marketing Digital O Segredo
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Author :
language : pt-BR
Publisher: Camelot Editora
Release Date : 2022-12-23
Marketing Digital O Segredo written by and has been published by Camelot Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-23 with Business & Economics categories.
Essencial para aqueles que desejam saber como administrar um canal de sucesso, este livro é um manual prático que traz o bê-á-bá de uma das maiores e mais influentes plataformas de todos os tempos: o Youtube. Aprenda a criar um perfil, saiba o que e quando publicar, descubra como analisar métricas e desvende estratégias para conquistar engajamento e ganhar muitas curtidas em seus vídeos, de maneira simples e eficaz.
Official Gazette Of The United States Patent And Trademark Office
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Author :
language : en
Publisher:
Release Date : 2006
Official Gazette Of The United States Patent And Trademark Office written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Trademarks categories.
Desenhos Para Embalagens
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Author : Pepin van Roojen
language : en
Publisher: Agile Rabbit
Release Date : 2004
Desenhos Para Embalagens written by Pepin van Roojen and has been published by Agile Rabbit this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Art categories.
SPECIAL PACKAING is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create new designs, and can be scaled and modified to suit any conceivable packaging need.
Handbook Of Research On Individual Differences In Computer Assisted Language Learning
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Author : Rahimi, Mehrak
language : en
Publisher: IGI Global
Release Date : 2015-08-03
Handbook Of Research On Individual Differences In Computer Assisted Language Learning written by Rahimi, Mehrak and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-03 with Education categories.
The latest advances and trends in technology have enabled rapid development in the field of language education. Students and teachers alike now benefit from the assistance of various technological innovations, thus increasing the overall effectiveness of the curriculum. The Handbook of Research on Individual Differences in Computer-Assisted Language Learning addresses the implementation of current research methodologies within EFL and ESL classroom settings and the variety of modifications employed by language experts. Focusing on quantitative, qualitative, and mixed methods studies, this book is an essential reference source for applied linguists, CALL researchers, language teachers, and upper-level students within the field of foreign language education.
Rethinking The Sales Force Redefining Selling To Create And Capture Customer Value
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Author : John DeVincentis
language : en
Publisher: McGraw Hill Professional
Release Date : 1999-02-05
Rethinking The Sales Force Redefining Selling To Create And Capture Customer Value written by John DeVincentis and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-02-05 with Business & Economics categories.
In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
Rnt
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Author :
language : pt-BR
Publisher:
Release Date : 1997
Rnt written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Telecommunication categories.
Hyper Productive Knowledge Work Performance
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Author : Steve Tendon
language : en
Publisher: J. Ross Publishing
Release Date : 2014-12-16
Hyper Productive Knowledge Work Performance written by Steve Tendon and has been published by J. Ross Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-16 with Business & Economics categories.
“Reading Hyper-Productive Knowledge Work Performance has influenced my thinking more than any other recent book I have read about how to transform my company’s culture to achieve higher levels of productivity. It’s like the perfect mix of Fred Brooks, W. Edwards Deming, Donald Reinertsen, David Anderson, and Jeff Sutherland all rolled into one approachable and pragmatic book. I recognized a lot of what I already knew and then was pleasantly surprised with how the authors used hyper-productivity to show how it all interconnected. All in all, it is an eye opening book that provides a concrete path to hyper-productivity.” —Curt Hibbs, Chief Agile Evangelist, Boeing This unique reference shows how to lead knowledge workers, manage knowledge work and build a hyper-productive knowledge work organization, by taming and managing the four flows of organizational performance (psychology, information, work and finance) to produce spectacular operational and financial throughput results. Inspired by his experience and knowledge gained at Borland International, where a hyper-productive level of performance was achieved resulting in the most productive software project ever documented, author Steve Tendon devised TameFlow. TameFlow is an approach that can be superimposed on any preexisting process, method, and practice to enable performance improvement by several orders of magnitude and a state of hyper-productivity. It is adaptable to nearly every industry, and can be applied to any knowledge work domain or organization that generates business value through knowledge. TameFlow blends and merges different ideas from a variety of schools of thought. It is founded in pattern theory and organizational performance patterns which are used to analyze and decompose processes, methodologies, and management practices into constituent parts to observe productivity patterns, and then they are recombined in new configurations to enable hyper-productive levels of performance. In this volume of The TameFlow Hyper-Productivity Series, the TameFlow approach is explained within the context of knowledge work performed in a software development organization. Mr. Tendon teams up with author, Wolfram Müller, a thought-leader and expert in Critical Chain and Advanced Agile Project Management to illustrate its application to Scrum, the most widely used Agile software project management framework, and to Kanban, a method used for knowledge work with an emphasis on just-in-time delivery and change management. The authors demonstrate how constraints management (TOC) can improve Scrum and Kanban in powerful ways, bringing more predictability of behavior of the system as a whole, as well as to the individuals involved. Their combination becomes a breeding ground for the development of Unity of Purpose and Community of Trust. Both Scrum and Kanban can be extended with features of the TOC, and help create a hyper-productive organization.