Planejamento Estrat Gico Digital
DOWNLOAD
Download Planejamento Estrat Gico Digital PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Planejamento Estrat Gico Digital book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Planejamento Estrat Gico Digital
DOWNLOAD
Author : Felipe Morais
language : pt-BR
Publisher:
Release Date : 2009
Planejamento Estrat Gico Digital written by Felipe Morais and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
O profissional do planejamento está cada vez mais presente nos projetos digitais já que, com a chegada da Web 2.0, aumentou o número de celulares, palmtops, games, blogs, vídeos e redes sociais. Este livro tem como objetivo abordar o tema, ensinando como pensar estrategicamente um projeto digital, observando e analisando mercados, consumidores, concorrência e tendências, usando como exemplo uma empresa fictícia.
Planejamento Estrat Gico Digital
DOWNLOAD
Author : Felipe Morais
language : pt-BR
Publisher:
Release Date : 2017
Planejamento Estrat Gico Digital written by Felipe Morais and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Se você acha que o digital ainda é uma tendência, precisa urgentemente ler este livro; se acredita que o digital é um caminho sem volta, leia o livro e saiba como andar nessa instigante estrada. Vencedor do prêmio Profissional Destaque em Planejamento Digital 2016, o autor desta obra, Felipe Morais, traz para o livro seus conhecimentos acadêmicos e muito da sua experiência de mais de 15 anos dedicados ao mundo on-line. O livro recebe constantemente elogios de grandes profissionais da área, que o indicam como obra fundamental para suas equipes digitais. O reconhecimento é tanto que a primeira edição, publicada em 2015, foi semifinalista do Prêmio Jabuti 2016, o mais importante prêmio literário brasileiro. Você se interessa pelo mundo on-line? Então esse livro não pode faltar na sua estante.
Formula 4 0 For Digital Transformation
DOWNLOAD
Author : Venkatesh Upadrista
language : en
Publisher: CRC Press
Release Date : 2021-05-26
Formula 4 0 For Digital Transformation written by Venkatesh Upadrista and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
A staggering 70% of digital transformations have failed as per McKinsey. The key reason why enterprises are failing in their digital transformation journey is because there is no standard framework existing in the industry that enterprises can use to transform themselves to digital. There are several books that speak about technologies such as Cloud, Artificial Intelligence and Data Analytics in silos, but none of these provides a holistic view on how enterprises can embark on a digital transformation journey and be successful using a combination of these technologies. FORMULA 4.0 is a methodology that provides clear guidance for enterprises aspiring to transform their traditional operating model to digital. Enterprises can use this framework as a readymade guide and plan their digital transformation journey. This book is intended for all chief executives, software managers, and leaders who intend to successfully lead this digital transformation journey. An enterprise can achieve success in digital transformation only of it can create an IT Platform that will enable them to adopt any new technology seamlessly into existing IT estate; deliver new products and services to the market in shorter durations; make business decisions with IT as an enabler and utilize automation in all its major business and IT processes. Achieving these goals is what defines a digital enterprise -- Formula 4.0 is a methodology for enterprises to achieve these goals and become digital. Essentially, there is no existing framework in the market that provides a step-by-step guide to enterprises on how to embark on their successful digital transformation journey. This book enables such transformations. Overall, the Formula 4.0 is an enterprise digital transformation framework that enables organizations to become truly digital.
A Digital Framework For Industry 4 0
DOWNLOAD
Author : Ana Landeta Echeberria
language : en
Publisher: Springer Nature
Release Date : 2020-12-18
A Digital Framework For Industry 4 0 written by Ana Landeta Echeberria and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-18 with Business & Economics categories.
This book examines the impact of industry 4.0, and constructs a strategic digital transformation operational framework to prepare for it. It begins by examining the background of industry 4.0, exploring the industrial internet, new business models and disruptive technologies, as well as the challenges that this revolution brings for industries and manager. The research enhances our understanding of strategic digital transformation framework within industry 4.0. It will be valuable reading for academics working in the field of industry 4.0 and strategy, as well as practitioners interested in enhancing their firms’ readiness for industry 4.0.
Managing Digital Transformation
DOWNLOAD
Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2021-05-26
Managing Digital Transformation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-26 with Business & Economics categories.
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Understanding Digital Marketing
DOWNLOAD
Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-06-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Business & Economics categories.
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this third edition of Understanding Digital Marketing has been thoroughly revised with more information on core areas such as search, analytics, online PR and content marketing. Complete with in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, MercadoLibre and the UEFA Europa League, it remains 'one of the most comprehensive yet easy-to-read books on digital marketing available' (The Marketer) and is therefore essential reading for both practitioners and students alike.
Digital Hr Strategy
DOWNLOAD
Author : Soumyasanto Sen
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-02-03
Digital Hr Strategy written by Soumyasanto Sen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-03 with Business & Economics categories.
We are living in an uncertain world that is rapidly changing with an overload of information and a continual rise of technologies. Automation, the gig economy, digital platforms and other innovations are changing the fundamental nature of work and are having a significant impact on the workforce, workplace and the HR function. Digital HR Strategy is crucial reading for all HR practitioners and leaders wanting to ensure that their organization adapts to this changing and increasingly competitive environment by creating a strategic approach for sustainable transformation which goes beyond conventional digital HR propositions. Featuring case studies from organizations including Airbnb and PepsiCo, it covers areas such as the importance of cultural change and creating a human-centric employee experience, leveraging value propositions, and harnessing data insights and analytics to improve performance. Digital HR Strategy also explores frameworks, strategies and opportunities for wellbeing initiatives, upskilling and reskilling workforces to respond to and establishing a culture of collaboration and innovation. Featuring tips, tools, and key questions to consider, it is an indispensable resource for all HR practitioners and leaders looking to build, develop and execute a digital HR strategy in order to achieve and sustain competitive advantage in this fast-changing digital age.
The Art Of Digital Marketing
DOWNLOAD
Author : Ian Dodson
language : en
Publisher: John Wiley & Sons
Release Date : 2016-04-04
The Art Of Digital Marketing written by Ian Dodson and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-04 with Business & Economics categories.
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Strategy Is Digital
DOWNLOAD
Author : Carlos Cordon
language : en
Publisher: Springer
Release Date : 2016-06-01
Strategy Is Digital written by Carlos Cordon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Business & Economics categories.
This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.
Building A Digital Future
DOWNLOAD
Author : Lipi Sarkar
language : en
Publisher: John Wiley & Sons
Release Date : 2021-04-21
Building A Digital Future written by Lipi Sarkar and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-21 with Business & Economics categories.
The dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations. The rise of remote work and the rapidly increasing use of cloud technologies are just two drivers of the relentless pace of digital disruption. Despite this, many companies remain underequipped or hesitant to embrace digital transformation. Understanding the key drivers of change and leveraging the powerful capabilities from technologies with a collaborative platform can aid an organization to prepare for digital transformation. Building a Digital Future provides a clearly defined roadmap for executing this change with Microsoft Dynamics 365. Firms of all types and sizes will learn how Microsoft Dynamics 365 can help them: achieve competitive advantages for their business reduce the time needed to effect change by automating time-consuming tasks drive innovation and improvements through an evergreen system post implementation Each chapter of this book is curated with best practices, compelling customer examples, pitfalls to avoid, and salient points to remember. Building a Digital Future enables organizations to truly embrace the benefits of digital transformation by anchoring Microsoft Dynamics 365 at the core of their business. Perfect for any business leader looking for a one-stop and comprehensive playbook for transforming their business into a digital powerhouse with Dynamics 365.