Planned Public Relations For Libraries
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Planned Public Relations For Libraries
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Author : Margaret Kinnell
language : en
Publisher: Graham Books
Release Date : 1989
Planned Public Relations For Libraries written by Margaret Kinnell and has been published by Graham Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Language Arts & Disciplines categories.
A guide for the planning and implementation of public relations in libraries and information services. Explores the commercial approach to public relations, the needs of library users, planning a public relations campaign, managing a campaign budget, lobbying politicians, and staff training and deve
Library Public Relations Promotions And Communications
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Author : Lisa A. Wolfe
language : en
Publisher:
Release Date : 1997
Library Public Relations Promotions And Communications written by Lisa A. Wolfe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Powerful Public Relations
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Author : Rashelle S. Karp
language : en
Publisher: American Library Association
Release Date : 2002
Powerful Public Relations written by Rashelle S. Karp and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Language Arts & Disciplines categories.
Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce
Blueprint For Your Library Marketing Plan
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Author : Patricia H. Fisher
language : en
Publisher: American Library Association
Release Date : 2006
Blueprint For Your Library Marketing Plan written by Patricia H. Fisher and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Planned Public Relations For Libraries
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Author : Publicity and Public Relations Group (Library Association)
language : en
Publisher: London, U.K. ; Los Angeles, CA, USA : T. Graham
Release Date : 1989
Planned Public Relations For Libraries written by Publicity and Public Relations Group (Library Association) and has been published by London, U.K. ; Los Angeles, CA, USA : T. Graham this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Libraries categories.
Creative Library Marketing And Publicity
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Author : Robert J. Lackie
language : en
Publisher: Rowman & Littlefield
Release Date : 2015-09-17
Creative Library Marketing And Publicity written by Robert J. Lackie and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-17 with Language Arts & Disciplines categories.
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Communications Audit And Communications Planning Recommendations For The American Library Association From The Public Relations Board
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Author : Public Relations Board
language : en
Publisher:
Release Date : 1975
Communications Audit And Communications Planning Recommendations For The American Library Association From The Public Relations Board written by Public Relations Board and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with categories.
Marketing For Special And Academic Libraries
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Author : Valerie S. Gordon
language : en
Publisher: Rowman & Littlefield
Release Date : 2016-03-15
Marketing For Special And Academic Libraries written by Valerie S. Gordon and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-15 with Language Arts & Disciplines categories.
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Marketing And Public Relations For Libraries
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Author : Cosette N. Kies
language : en
Publisher: Metuchen, N.J. : Scarecrow Press
Release Date : 1987
Marketing And Public Relations For Libraries written by Cosette N. Kies and has been published by Metuchen, N.J. : Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Advertising categories.
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Have You Got What They Want
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Author : Rita T. Kohn
language : en
Publisher: Metuchen, N.J. : Scarecrow Press
Release Date : 1990
Have You Got What They Want written by Rita T. Kohn and has been published by Metuchen, N.J. : Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
This new edition, like the first, is designed to help school librarians and learning center specialists develop solid public relations strategies. Step-by-step strategies in public relations are developed within the framework of seven basic categories. The authors have added material on bilingualism, multilingualism, geography, ethics, literacy, fitness and health, life transitions and crisis control, child abuse, and image building.