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Planning And Running Your Exhibition Stand

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Planning And Running Your Exhibition Stand

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Author : Nathan Hoshen
language : en
Publisher:
Release Date : 1988

Planning And Running Your Exhibition Stand written by Nathan Hoshen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising categories.

How To Work An Exhibition Stand

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Author : P J Alexander
language : en
Publisher: eBook Partnership
Release Date : 2012-10-11

How To Work An Exhibition Stand written by P J Alexander and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-11 with Business & Economics categories.

The Smartest Route to New Customers!Whatever your product, service or industry, whatever the size of your company, if you are not participating in exhibitions (also called trade fairs or trade shows), you may be missing out on one of the smartest, most overlooked and yet most rapidly developing routes to new customers and markets.How to Work an Exhibition Stand teaches you how to organize your participation at an exhibition, including how to manage your exhibition stand (exhibition booth), how to train your staff in-house, how to set clear marketing goals, and how to design a coherent marketing, promotion and follow-up strategy.Your Secret Weapon in a Crowded MarketplaceIn today's crowded marketplace with its multiple and expensive marketing channels, many companies are turning to exhibitions to get their products and services in front of targeted buyers; people who want to talk to them; people who will travel to see, hear, touch, taste and experience their products or services.How to Work an Exhibition Stand reveals insider secrets on how to get the most from your appearance at any exhibition.Train Your Staff to Act like ProfessionalsAs well as fees for outsourced exhibitor training, when you add travel and accommodation costs, this can be a sizeable expenditure. How to Work an Exhibition Stand shows you how to prepare your staff in-house for an exhibition.Here's just some of the critical information you will discover inside: - 15 reasons why visitors come to exhibitions.- 26 good reasons to exhibit.- Select the right exhibition; UK or overseas.- Select your exhibition manager.- Select your exhibition team.- Select the right team for a given show.- People you don't want on your team - 3 basic types.- Exhibition team skills and competencies. - Attract visitors to your stand. - The 2 essential truths every exhibitor must know.- Why visitors don't care about you, your products or your company.- How to speak with visitors - on and off your stand.- 3 small words that help you sell.- How to make the first move.- The bitter truth of why people buy.- Four words you must never say to a visitor.- Qualify a visitor in 30 seconds.- 22 examples of stand behaviour to avoid.- Deal with visitors who are of no interest to you.- Why you should never assume you know why someone is buying.- 4 key steps to help a prospect arrive at a buying decision.- Key questions to 'break the ice' with visitors to your stand.- Deal with objections, misunderstandings, dislike, suspicion, indifference.- Deal with rejection; the secret of understanding and handling rejection.- The difference between personal and concept rejection.- Three little words to make you laugh at rejection.- The story of the Buddha and the apple; it could change your world-view!- 'In-house' games that overcome rejection.- Understand that rejection is not failure.- Using Social Media for promotion. - Uncover visitors' real issues.- Use the 'party' technique to get visitors to trust and like you.- 7 techniques to extract maximum information from visitors.- 34 questions to focus the conversation with visitors.- Use 'flimsies' to say "e;no"e; politely.- Deal with salesmen and students.- Deal with unidentified visitors.- 10 tips on how one person can deal with several visitors at a time.- Deal with troublesome visitors.- 33 tips for individual exhibitors, includes: dress, grooming, attitude.- Understand the mind of the visitor.- Identify visitors' real issues.- Use reverse-focus, open questions to keep you in control.- Why people never buy something for what it is.- Appeal to visitors' emotional buying instincts.- Why people are not interested in saving time.- Why saving money is not a major issue.- Why price is not always the main consideration.- Close the conversation: summarize; propose a plan of action; get agreement.- Take the initiative and get an appointment.- Examples of closing statements.- Use reduced eye contact to end a conversation.- Why last impressions are important.

Public Relations

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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003

Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Techniques Of Training

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Author : Leslie Rae
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 1995

Techniques Of Training written by Leslie Rae and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Leslie Rae reviews the main methods used in training and development. He describes each one briefly, sets out its advantages and drawbacks and where and how to deploy it to best effect. In this edition the text has been thoroughly revised to reflect such developments as Training and Development NVQs and the changing role of the practitioner.

Professional Trade Show Exhibit Manager S Handbook

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Author : Brett Alexander Lipeles
language : en
Publisher: Brett A Lipeles
Release Date : 2006-06

Professional Trade Show Exhibit Manager S Handbook written by Brett Alexander Lipeles and has been published by Brett A Lipeles this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06 with Business & Economics categories.

The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Many books have been written about how to present your company and yourself within your display at the trade show, merchandise and sell your product at the show. However, this is the first book that provides comprehensive guidance for purchasing, running and managing your trade show display for less. This handbook covers every part of the trade show display cycle from preparing the Request for Proposal, to shipping the exhibit, managing the various union workers at the show to maximize efficiency during display installation and dismantle, working with show management to achieve your results, packing, shipping, storing your exhibit, qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. This how-to guide even comes with a money back guarantee: If you master and apply the techniques that are documented within you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.

Cim Revision Card Marketing In Practice

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Author : Marketing Knowledge
language : en
Publisher: Routledge
Release Date : 2008-03-17

Cim Revision Card Marketing In Practice written by Marketing Knowledge and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-17 with Business & Economics categories.

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Marketing In Practice

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Author : John Williams
language : en
Publisher: Routledge
Release Date : 2006-10

Marketing In Practice written by John Williams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10 with Business & Economics categories.

These cards are designed to be used in conjunction with the CIM Coursebooks and have been written specifically with revision in mind. Learning outcomes at the start of each chapter identify the main points, key topics are summarized and examination and revision tips are provided to give extra guidance.

Planning And Managing Public Relations Campaigns

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Author : Anne Gregory
language : en
Publisher: Kogan Page Publishers
Release Date : 2020-12-03

Planning And Managing Public Relations Campaigns written by Anne Gregory and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with Business & Economics categories.

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

Cim Revision Cards Marketing In Practice

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Author : John Williams
language : en
Publisher: Routledge
Release Date : 2012-05-04

Cim Revision Cards Marketing In Practice written by John Williams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.

Event Management For Tourism Cultural Business And Sporting Events

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Author : Lynn Van der Wagen
language : en
Publisher: Cengage AU
Release Date : 2018-04-01

Event Management For Tourism Cultural Business And Sporting Events written by Lynn Van der Wagen and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-01 with Events categories.

Event Management, specifically written for the Diploma of Event Management and Advanced Diploma of Event Management, is a comprehensive resource for anyone wanting to build their expertise in professional event management. This edition adopts a scaffold learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events.

Planning And Running Your Exhibition Stand

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