Planning Implementing And Evaluating Targeted Communication Programs
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Planning Implementing And Evaluating Targeted Communication Programs
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Author : William D. Crano
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1987-06-23
Planning Implementing And Evaluating Targeted Communication Programs written by William D. Crano and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-06-23 with Business & Economics categories.
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Health Program Planning Implementation And Evaluation
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Author : Lawrence W. Green
language : en
Publisher: JHU Press
Release Date : 2022-02-08
Health Program Planning Implementation And Evaluation written by Lawrence W. Green and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Medical categories.
A time-tested, landmark approach to health promotion and communication projects and everything that goes into making them successful. For more than 40 years, the PRECEDE-PROCEED model, developed in the early 1970s by Lawrence W. Green and first published as a text in 1980 with Marshall W. Kreuter, Sigrid G. Deeds, and Kay B. Partridge, has been effectively applied worldwide to address a broad range of health issues: risk factors like tobacco and lack of exercise, social determinants of health such as lack of access to transportation and safe housing, and major disease challenges like heart disease and guinea worm disease. In Health Program Planning, Implementation, and Evaluation, Green and his team of senior editors and chapter authors combine their expertise to offer a high-level guide to public health programming. This guide aligns with foundational public health competencies required by increasingly rigorous certification and accreditation standards. Driven by the coronavirus pandemic and a looming climate crisis, the book addresses the rapid changes in modern-day conceptions of disease prevention and health promotion. Today's public health practitioners and researchers are often called upon to address a complex web of factors, including population inequities, that influence health status, from biology to social and structural determinants. Program and policy solutions to population health challenges require systematic planning, implementation, and evaluation. Providing students with knowledge, skills, and a range of tools, the book recognizes new approaches to communication and fresh methods for reaching a greater diversity of communities. The authors highlight the importance of starting the population health planning process with an inclusive assessment of the social needs and quality-of-life concerns of the community. They explain how to assess health problems systematically in epidemiological terms and address the behavioral and environmental determinants of the most important and changeable health problems. They also cover procedures for assessing and developing the capacity of communities and organizations to implement and evaluate programs. Drawing on more than 1,200 published applications of the PRECEDE-PROCEED model, Health Program Planning, Implementation, and Evaluation features numerous case studies and contributions from internationally recognized experts, including governmental, academic, and community public health leaders, giving readers a thorough and well-rounded view of the subject. Ultimately, it is an up-to-date powerhouse for community and global health promotion at all levels. Contributors: Faten Ben Abdelaziz, John P. Allegrante, Patricia Chalela, Cam Escoffery, Maria E. Fernandez, Jonathan E. Fielding, Robert S. Gold, Shelly Golden, Holly Hunt, Vanya C. Jones, Michelle C. Kegler, Gerjo Kok, Lloyd J. Kolbe, Chris Y. Lovato, Rodney Lyn, Guy Parcel, Janey C. Peterson, Nico Pronk, Amelie G. Ramirez, Paul Terry
Coherency Management
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Author : Gary Doucet
language : en
Publisher: AuthorHouse
Release Date : 2009
Coherency Management written by Gary Doucet and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The book introduces the idea of Coherency Management, and asserts that this is the primary outcome goal of an enterprise's architecture. With submissions from over 30 authors and co-authors, the book reinforces the idea that EA is being practiced in an ever-increasing variety of circumstances - from the tactical to the strategic, from the technical to the political, and with governance that ranges from sell to tell. The characteristics, usages, value statements, frameworks, rules, tools and countless other attributes of EA seem to be anything but orderly, definable, classifiable, and understandable as might be hoped given heritage of EA and the famous framework and seminal article on the subject by John Zachman over two decades ago. Notably, EA is viewed as an Enterprise Design and Management approach, adopted to build better enterprises, rather than a IT Design and Management approach limited to build better systems.
Entrepreneurial Science
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Author : Robert F. Johnston
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 1987-09-22
Entrepreneurial Science written by Robert F. Johnston and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-09-22 with Business & Economics categories.
Johnston and Edwards propose that high technology will be at the heart of the United States economy as it enters the 21st century. They also state that small business will be the key to the expansion of the United States economy in the year 2000. In this volume, the authors analyze some significant trends that tend to support their proposals. Drawing upon case studies from the bio-technology and microelectronics industries, they discuss how changing the relationship between industry, universities, and the government is encouraging an entrepreneurial way of thinking. Business Library Newsletter Management strategy now is the management of continuous change, and this timely book provides an in depth view of the remarkable opportunities that will be present for those who understand its message. D. Bruce Merrifield, Assistant Secretary for Productivity, Technology, and Innovation, U.S. Department of Commerce Entrepreneuial Science is a provocative analysis of some of the most significant new trends in the high technology-based economy. Authors Johnston and Edwards use case studies from the biotechnology and microelectronics indstries to illustrate how the traditional relationships between industry, universities, and the government are shifting towards new entrepreneurial relationships that will have significant and lasting effects on the U.S. economy. Demonstrating that the entrepreneurial firm is better equipped to develop the early stages of technology than the large company, they contend that both individuals and corporations must adapt to an entrepreneurial way of thinking if they are to compete successfully in the marketplace over the next decade. Drawing heavily upon their own considerable experience in the biotechnology industry, Johnston and Edwards fully discuss such emerging trends as the commercialization of the university, innovative regional technology development programs, the links between small entrepreneurial firms and university laboratories, and the collaboration between large research-based corporations and startup companies. As they clearly illustrate, each of these trends is related and all will work together to radically alter the traditional path by which a product gets from the laboratory bench to the marketplace. Corporate managers, entrepreneurs, public policy experts, and university administrators will find this book an indispensable aid as they plan for the future in their own institutions.
The Psychology Of Attitudes And Attitude Change
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Author : Joseph P. Forgas
language : en
Publisher: Psychology Press
Release Date : 2011-01-07
The Psychology Of Attitudes And Attitude Change written by Joseph P. Forgas and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Psychology categories.
Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying to understand the intricacies of this process. Yet, despite decades of research, we still do not fully understand how attitudes are created, maintained and changed. The main objective of this book is to review and integrate some of the most recent, cutting-edge developments in research on attitudes and attitude change, presenting the work of eminent scholars in this field. Chapters in this book deal with such intriguing questions as: What role do associative processes play in the formation of attitudes? How do attitudes function as global and local action guides? What is the function of implicit evaluations, and vicarious experiences in producing attitude change? Are implicit associations a useful way to measure attitudes? What role does affect play in attitude formation and change? What role do social interaction processes play in persuasion, and how does persuasion work in real-life settings? The book is essential reading for students and researchers in social psychology, as well as practitioners in every field where understanding and changing attitudes is important, such as clinical, counseling, organizational, marketing, forensic, and developmental psychology.
Cancer Control
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Author : J. Mark Elwood
language : en
Publisher: Oxford University Press
Release Date : 2010-01-07
Cancer Control written by J. Mark Elwood and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-07 with Medical categories.
Cancer control is the term applied to the development of integrated population-based approaches to reduce the incidence and mortality from cancer and to minimize its impact on affected individuals and on the community. The integrated nature of cancer control is reflected in this multi-disciplinary text, the first in this rapidly developing field.
Program Evaluation For Social Workers
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Author : Richard M. Grinnell
language : en
Publisher: Oxford University Press, USA
Release Date : 2016
Program Evaluation For Social Workers written by Richard M. Grinnell and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Social Science categories.
First published in 1994, this text is designed to be used by graduate-level social work students in courses on evaluation and program design. Over the course of 20 years and 6 editions, the goals of the book have remained the same: to prepare students to participate in evaluative activities within their organizations; to prepare students to become critical producers and consumers of professional evaluative literature; and to prepare students for more advanced evaluation courses and texts. Grinnell, Gabor, and Unrau aim to meet these objectives by presenting a unique approach that is realistic, practical, applied, and user-friendly. While a majority of textbooks focus on program-level evaluation, some recent books present case-level evaluation methods but rely on inferentially powerful -- but difficult-to-implement -- experimental baseline designs. This text assumes that neither of these approaches adequately reflects the realities of the field or the needs of students and beginning practitioners. Instead, Program Evaluation for Social Workers offers a blend of the two that demonstrates how they can complement one another. The integration of case-level and program-level approaches provides an accessible, adaptable, and realistic framework for students to more easily grasp and implement in the real-world.
Federal Register
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Author :
language : en
Publisher:
Release Date : 2008-04
Federal Register written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with Administrative law categories.
Communication Tomorrow
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Author : E W. Brody
language : en
Publisher: Praeger
Release Date : 1990-01-19
Communication Tomorrow written by E W. Brody and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-01-19 with Business & Economics categories.
This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media, the electronic media, and media in organizations. Next, the book explores the newest of the new media, the future, from the standpoint of media users (merchandisers, employers, politicians) and information consumers. Finally, this volume looks at the future of the communications disciplines. Communication Tommorrow is an ideal reference book for anyone involved in public relations, advertising, sales promotion, mass communication, broadcasting, marketing, and journalism.
Practical Program Evaluation
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Author : Huey-tsyh Chen
language : en
Publisher: SAGE
Release Date : 2005
Practical Program Evaluation written by Huey-tsyh Chen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Concentrates on the steps vital to program evaluation, including systematically identifying stakeholder needs, selecting evaluation options best suited to particular needs, and turning decisions into action.