Playing The Price Game An Exploratory Study In Retail In Aisle Consumer Decision Making Or Why Consumers Really Walk Away
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Playing The Price Game An Exploratory Study In Retail In Aisle Consumer Decision Making Or Why Consumers Really Walk Away
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Author : Smitha Nair
language : en
Publisher:
Release Date : 2017
Playing The Price Game An Exploratory Study In Retail In Aisle Consumer Decision Making Or Why Consumers Really Walk Away written by Smitha Nair and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Consumer behaviour categories.
This study is exploratory in nature and uses eye-tracking technology to understand how a consumer shows choice behaviour in the store. Eye-tracking glasses tracks the eye movement of shoppers as to which shelf and which product in an aisle they are having a look at and which part of the product package they are interested to look at. The aim of the study is to understand in-aisle consumer decision making, choice behaviour and walk-aways from shelves. This study is conducted in a pharmacy and green grocery store. The present study uses both qualitative and quantitative methods to form a theory. This study collects data using video, interview and questionnaire. This study uses a grounded theory approach.
The Paradox Of Choice
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Author : Barry Schwartz
language : en
Publisher: Harper Collins
Release Date : 2009-10-13
The Paradox Of Choice written by Barry Schwartz and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-13 with Psychology categories.
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Shopping Experience And Omnichannel Strategy
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Author : Chelsea Czerwinski
language : en
Publisher:
Release Date : 2016
Shopping Experience And Omnichannel Strategy written by Chelsea Czerwinski and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
As technology continues to advance, consumers are increasingly demanding to communicate and transact with corporations in more efficient and convenient ways during their shopping. This has led the companies in various industries to develop and offer sophisticated distribution strategies. The omnichannel supply chain structure is one example where corporations strive to offer a seamless shopping experience to customers across multiple retail channels. Since its introduction, the omnichannel supply chain structure has continued to evolve and enhance the consumer shopping experience by improving the consistency and convenience across retail channels. This has been possible primarily due to the advances in technology and demands from the customers. However, implementing the omnichannel structure requires a large investment and high workforce flexibility in order to operate effectively. In some cases, the costs might not be justified; therefore, it is important for the companies to understand whether an omnichannel retail strategy would be a profitable investment for their specific business. This research aims to provide insights for the companies to assist in their omnichannel retail strategy implementation. Research questions posed in this project are focused on consumers shopping behavior characteristics in relation to the omnichannel distribution strategy. In what specific retail sector are the customers demanding the capabilities of the omnichannel structure? Would the size of a corporation make an impact on the consumers expectations of omnichannel capabilities? What kind of path does the average customer take when transacting with a corporation and what omnichannel service and capabilities are deemed most important by the shoppers? This exploratory research attempts to explain and answer these questions from the results obtained from a consumer shopping behavior survey that was created and distributed to students at Penn State Behrend for the purpose of this research.The survey results have shown that consumers rely on multiple retail channels throughout their purchase making decision process; however most of the consumers tend to make their final purchase in-store or online. In particular, an overwhelming majority of the consumers who participated in this research claimed that they prefer to make their transactions in-store, but due to limited financial abilities these consumers are willing to use other channels if they can save money. The survey results have also revealed that consumers are more demanding of the omnichannel services from corporations, especially those that operate national retail chains. These services include being able to transact across multiple channels and having the flexibility in making returns and in order fulfillment. All of these expectations require data to be transparent across the various retail channels and necessitate reconfigurations in the supply chain structure. Given the large investments needed to both implement and operate an omnichannel structure, this research has focused on trying to gain a deeper understanding of consumers needs, expectations, preferences, shopping paths, next steps after finding a product of interest, and the consumers price sensitivity. The results and discussions shed light on the importance of the omnichannel retail strategy for corporations to meet customer needs in some industries.
Best Life
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Author :
language : en
Publisher:
Release Date : 2008-04
Best Life written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with categories.
Best Life magazine empowers men to continually improve their physical, emotional and financial well-being to better enjoy the most rewarding years of their life.
Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17
Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Strategic Decisions
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Author : Vassilis Papadakis
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Strategic Decisions written by Vassilis Papadakis and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.
Backpacker
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Author :
language : en
Publisher:
Release Date : 2007-09
Backpacker written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with categories.
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Los Angeles Magazine
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Author :
language : en
Publisher:
Release Date : 2003-11
Los Angeles Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11 with categories.
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
New Methods Of Market Research And Analysis
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Author : G. Scott Erickson
language : en
Publisher: Edward Elgar Publishing
Release Date : 2017-10-27
New Methods Of Market Research And Analysis written by G. Scott Erickson and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-27 with Business & Economics categories.
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities are rapidly changing the way marketers obtain and process their information. In particular, the prevalence of big data systems always monitoring key performance indicators, trends toward more research using observation or observation and communication together, new technologies such as mobile, apps, geo-locators, and others, as well as the deep analytics allowed by cheap data processing and storage are all covered and placed in context. This book can be used as a supplement to a traditional marketing research text or on its own.
Popular Mechanics
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Author :
language : en
Publisher:
Release Date : 2000-01
Popular Mechanics written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01 with categories.
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.