Podcasting Marketing Strategy
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Podcasting Marketing Strategy
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-05-03
Podcasting Marketing Strategy written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-03 with Business & Economics categories.
Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of the global top ten iTunes podcast, The Digital Marketing Podcast. Podcasting is a hugely persuasive, yet under-utilized channel accessed by an affluent and influential demographic. In a crowded and noisy digital environment, it gives organizations, brand builders and marketers the unique opportunity to stand out and drive engagement with target audiences, with accurate and measurable levels of allegiance that can only be dreamed of on other digital channels. This book is the complete guide to the podcast environment. It describes the importance of podcasting for businesses and explains why, uniquely, it has the highest level of consumer commitment than any other social media. Written by award-winning author Daniel Rowles, and his co-host of the global top ten iTunes podcast, The Digital Marketing Podcast, this book: -Explains how podcasting can drive business results -Advises on how to record, edit, and advertise your content -Provides a unique digital marketing toolkit -Is supported by case studies from influential organizations around the globe Quite simply, Podcasting Marketing Strategy is the definitive authority to making and publishing podcasts that deliver quantifiable results.
The Ultimate Guide To Growing Your Business With A Podcast
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Author : Seth Greene
language : en
Publisher: Independently Published
Release Date : 2021-06-03
The Ultimate Guide To Growing Your Business With A Podcast written by Seth Greene and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-03 with Internet marketing categories.
Are you a Business Owner, Thought Leader, Author, Speaker, Coach or Consultant who would like a predictable, scalable way to bring in new leads, appointments, clients, and sales every week? Are you a Marketing Agency Owner who is so busy taking care of clients and staff that you don't have time to market your agency the way you know you should? Are you a Financial Services Professional who is fed up with the lack of referrals from your clients, and professional centers of influence like accountants and attorney's? This may be the most valuable book you read this year! Seth Greene's proven direct response podcast marketing strategies have generated millions of dollars in revenue for his own marketing agency, and are responsible for many millions more for clients around the globe. Implement this book, and watch others grow your business for you! SETH GREENE is the nation's foremost authority on growing your business with a direct response marketing podcast. Seth is the co-host of The Sharkpreneur Podcast with Shark Tanks Kevin Harrington, which was named the number 6 podcast to listen to in 2019. He is also the founder of the direct response marketing firm www.marketdominationllc.com and is an 8x best-selling author who has been interviewed on NBC News, CBS News, Forbes, Inc, CBS Moneywatch and many more.
Social Media Marketing Content Creation Essentials
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Author : Aron Bordelon
language : en
Publisher: Aron Bordelon
Release Date : 2019-04-01
Social Media Marketing Content Creation Essentials written by Aron Bordelon and has been published by Aron Bordelon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-01 with Business & Economics categories.
Not Sure What To Post On Social Media? Struggling To Come Up With Fresh Content Ideas? This Book Can Help! You probably already know that your business or brand NEEDS to build a social media presence. Of course you do! Over 4 billion people worldwide use the Internet — and some 2+ billion of those people visit Facebook each month. So whether you’re an established business owner, a brand new start-up, or a budding online influencer, the fast-paced digital world is the place for you to be. But even though YouTube, Facebook, Instagram (plus more!) are marketing goldmines, it can be tough work trying to figure out where to start. Turning digital social likes into real-world cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love. The fact of the matter is that when it comes to achieving amazing results through social media marketing, Content is King. And all the endless strategies, advertising spend and marketing tactics in the world cannot overcome bad photos, poor video quality, and terrible blog posts. And besides, no-one wants their company or brand to end up being just another bad meme. What you do want, however, is a profitable online digital marketing plan that promotes the kind of quality content that matches your business goals and brand vision… … so what you need is Social Media Marketing Content Creation Essentials! With Social Media Marketing Content Creation Essentials, you will discover everything you need to help you create content that’ll generate more likes, subscribers, views, and profit across multiple social media platforms. Packed with hundreds of tips and ideas, Social Media Marketing Content Creation Essentials teaches you how to create everything from view-worthy videos to persuasive podcasts. Inside This Book: * Video Recording and Presentation Strategies You Can Use On Every Major Video Platform! Covering more than just YouTube, these strategies will help you create brilliant video content for Twitter, Instagram, and Facebook too! * Over 100 Tips, Tricks And Ideas That Make Podcasting Oh-So-Simple. Learn how to record, edit and broadcast your own influential podcast show. * Create Attractive Images That’ll Make Your Followers Want To ‘Heart’. Learn how to optimize your images towards achieving maximum engagement from your Instagram followers. * Learn How To Write Interesting Blog Posts That’ll Make Readers Want To Stay On Your Website: In this section you’ll learn how to avoid common beginner blogging mistakes, what the best blogging platform is for beginners, and how to best secure your blog and protect it from cyber intruders. Plus So Much More…
Digital Branding
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-12-03
Digital Branding written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-03 with Business & Economics categories.
Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
Mobile Marketing
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2017-02-03
Mobile Marketing written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-03 with Business & Economics categories.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Digital Branding
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Author : Daniel Rowles
language : en
Publisher: Kogan Page Publishers
Release Date : 2014-04-03
Digital Branding written by Daniel Rowles and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-03 with Business & Economics categories.
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Podcast Marketing Reaching And Engaging With Audio Content
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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2022-10-01
Podcast Marketing Reaching And Engaging With Audio Content written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-01 with Juvenile Nonfiction categories.
"Podcast Marketing: Reaching and Engaging with Audio Content" is an indispensable guide for modern marketers seeking to harness the power of audio in their promotional strategies. This comprehensive book delves into the booming world of podcasts, highlighting the immense potential they hold as a medium to reach and connect with audiences. From exploring the rise of podcasts in the digital landscape to understanding their unique advantages over other marketing channels, the book equips readers with valuable insights and practical tips. Through expertly curated case studies, readers discover successful podcast marketing campaigns employed by businesses, brands, and individuals. The book emphasizes the importance of identifying and understanding target audiences to create compelling content that resonates with listeners. It also delves into various methods of promoting podcasts across platforms, maximizing visibility, and generating a loyal following. "Packed with actionable strategies and best practices, "Podcast Marketing" empowers marketers to leverage the captivating nature of audio content and build meaningful relationships with consumers. Whether one is a marketing novice or a seasoned professional, this book is a must-read for anyone seeking to unlock the full potential of podcasts in their marketing endeavors."
How To Get Your Message Out Fast Free Using Podcasts
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Author : Kevin Walker
language : en
Publisher: Atlantic Publishing Company
Release Date : 2011
How To Get Your Message Out Fast Free Using Podcasts written by Kevin Walker and has been published by Atlantic Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
Is your ultimate goal to have more customers come to your Web site? You can increase your Web site traffic by more than 1,000 percent through the expert execution of podcasts and podcasting. A podcast is a digital media file, including music, data, or video, that is distributed over the Internet using syndication feeds for playback on portable media players such as Apple's iPod and personal computers. You will earn how to master the art and science behind podcasting in a matter of hours. By investing a few dollars you can easily get your message out, increase the number of visitors to your Web site, and significantly increase sales. If you are looking to drive high-quality, targeted traffic to your site, there is no better way than podcasting. The key to success in podcasting is knowing what you are doing and devising a comprehensive and well-crafted marketing plan. This groundbreaking and exhaustively researched new book will provide everything you need to know to help you generate high-volume, high-quality podcasts. In addition, we spent thousands of hours interviewing hundreds of today's most successful podcast masters. This book is a compilation of their secrets and successful ideas. Additionally it gives you hundreds of tips and tricks to drive business to your Web site and increase sales and profits. In this book you will find case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement podcasting, develop a cost-effective marketing campaign, and ultimately earn enormous profits, this book is for you.
Secrets Of Online Persuasion
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Author : John-Paul Micek
language : en
Publisher: Morgan James Publishing
Release Date : 2015-09-15
Secrets Of Online Persuasion written by John-Paul Micek and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-15 with Business & Economics categories.
How to master the digital media marketplace, blog for your business, podcast for profit, and more. Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events. If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook. –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada
Podcast Domination
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Author : Marc Guberti
language : en
Publisher: Grow Your Influence
Release Date : 2018-10-15
Podcast Domination written by Marc Guberti and has been published by Grow Your Influence this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Business & Economics categories.
Wondering how to launch, grow, and monetize your own podcast? Discover the ultimate podcasting tips and strategies that will help you with all of your podcasting goals! Imagine what life would be like if millions of people visited your content and all of your product launches were massive successes. You can create the content you love and know it will have an impact on your audience. You don't have to create content and grow your brand on the side. Your content brand is the full-time job. You would probably feel more fulfilled and happy with the work you're doing.All of this is possible when you know and implement the key secrets that have transformed many content brands in the past (and continue doing so in the future). Most of these secrets involve small changes on your end that will have a compounded effect over the long-term. That way, you can continue creating the content you love...but with more traffic and revenue. In Podcast Domination, you will find: How to book top guests for your podcast How to drive listeners to your episodes The secrets to monetizing your podcast Getting booked on other podcasts Regardless of your experience with creating and marketing your content, you can use the insights in this book to take your business to the next level and beyond.Don't wait!Read this book now and unlock the benefits of having a successful podcast today!