Pol Tica Y Gesti N Cultural Sscb0110
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Teaching About Television
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Author : Len Masterman
language : en
Publisher: MacMillan
Release Date : 1980
Teaching About Television written by Len Masterman and has been published by MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Television broadcasting categories.
Following a six-year jail sentence for a sadistic sex crime, Max Cady arrives in a small Southern town to seek revenge on the man responsible for his conviction, Sam Bowden. He begins stalking and harassing Bowden's wife and daughter. As his campaign of terror increases Bowden devises a plan to entrap him.
Does Marketing Need Reform
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Author : Jagdish N Sheth
language : en
Publisher: Routledge
Release Date : 2015-01-28
Does Marketing Need Reform written by Jagdish N Sheth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-28 with Business & Economics categories.
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Business Marketing
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Author : F. Robert Dwyer
language : en
Publisher:
Release Date : 2002
Business Marketing written by F. Robert Dwyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business planning categories.
This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: John Wiley & Sons
Release Date : 1991-01-16
Marketing Theory written by Jagdish N. Sheth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-16 with Business & Economics categories.
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Maximarketing
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Author : Stan Rapp
language : en
Publisher: Plume Books
Release Date : 1989
Maximarketing written by Stan Rapp and has been published by Plume Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Successful Selling In A Week
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Author : Christine Harvey
language : en
Publisher: Teach Yourself
Release Date : 2012-03-30
Successful Selling In A Week written by Christine Harvey and has been published by Teach Yourself this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-30 with Business & Economics categories.
Selling just got easier Good salespeople are in great demand. Sales skills are essential in starting any business, and successful selling brings with it career progression, satisfaction and personal growth that are second to none. With this book, you'll learn all the components necessary to become not just a good but a great salesperson. Whether you're new to sales, and want to start out with a bang, or a veteran salesperson who wants to maximize results, Successful Selling In A Week will be a huge asset to you now and in years to come. You'll learn ways to increase the effectiveness of your efforts, save time and energy and get the best results possible, regardless of your field of sales. You'll be able to put together your own system of success, just like the people before you from whom these principles are drawn. Successful selling means using a structured set of systems that all professional high achievers can learn. We will look at each of these steps one day at a time. You may be wondering if your personality is right for sales. You may think that it's important to be a good talker, but it's far more important to be a sincere listener, to be able to ask pertinent questions that uncover buying motives, and then be able to present the features and benefits of your product or service as they match your customer's needs. A person who does all the talking, without the right questioning and listening, will be wasting time and effort. There is, in fact, no one right personality for sales. Most of us can use the skills we've developed over our lifetime, and hone them with the principles of this book to become a top-notch, if not world-class, salesperson. You'll be able to use the techniques in this book to design sales skills that work best for you, your personality and your industry. - Sunday: Jump-start your success formula - Monday: Develop product and service expertise - Tuesday: Grasp the buying motives - Wednesday: Conquer objections: turn them to your advantage - Thursday: Master successful presentations and closings - Friday: Create action-provoking systems - Saturday: Implement motivation and support systems
Procter Gamble
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Author : Advertising Age
language : en
Publisher: N T C Business Books
Release Date : 1988
Procter Gamble written by Advertising Age and has been published by N T C Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Marketing Management
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Author : Michael R. Czinkota
language : en
Publisher: Wiley-Blackwell
Release Date : 1997
Marketing Management written by Michael R. Czinkota and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
The world of marketing is rapidly evolving, and this marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment.
Beyond Maximarketing
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Author : Stan Rapp
language : en
Publisher: McGraw-Hill Companies
Release Date : 1994
Beyond Maximarketing written by Stan Rapp and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.
Market Driven Strategy
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Author : George S Day
language : en
Publisher: Free Press
Release Date : 2015-01-17
Market Driven Strategy written by George S Day and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-17 with Business & Economics categories.
Now in its 21st printing, George S. Day's Market Driven Strategy first defined what it means to be "market- driven." Providing a foundation for Day's new companion volume The Market Driven Organization, this seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level -- "in the trenches" -- based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestlé, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.