Political Ads And Solicitations

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Political Ads And Solicitations

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Author :
language : en
Publisher:
Release Date : 1982

Political Ads And Solicitations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Advertising, Political categories.

Political Ads And Solicitations

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Author :
language : en
Publisher:
Release Date : 1985

Political Ads And Solicitations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Advertising, Political categories.

Special Notices On Political Ads And Solicitations

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Author : Kevin R. Salley
language : en
Publisher:
Release Date : 1997

Special Notices On Political Ads And Solicitations written by Kevin R. Salley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising, Political categories.

Special Notices On Political Ads And Solicitations

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Author : Kevin R. Salley
language : en
Publisher:
Release Date : 1997

Special Notices On Political Ads And Solicitations written by Kevin R. Salley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising, Political categories.

The Persuasive Power Of Campaign Advertising

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Author : Travis N. Ridout
language : en
Publisher: Temple University Press
Release Date : 2011-03-25

The Persuasive Power Of Campaign Advertising written by Travis N. Ridout and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-25 with Business & Economics categories.

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

The Hard Sell

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Author : Dee Madigan
language : en
Publisher: ReadHowYouWant
Release Date : 2014-08-27

The Hard Sell written by Dee Madigan and has been published by ReadHowYouWant this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-27 with Business & Economics categories.

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories, she gives us fascinating industry insight into such issues as: The peculiar challenges of election and government spin. How important messages are conveyed when voters are so cynical about politics. The techniques that are used get you to listen. The gendered nature of it all. During the election process, what happens when 'your team' loses control. When things get personal. When things get sneaky. The reality of having to ditch a perfect ad because of a change in the political landscape. The need to think on your feet. And what happens when you out of money. Ad spend versus media spend. How politicians use journalists. And vice versa. Including revealing stories from some of Dee's recent campaigns such as the 2013 Federal election and the 2012 Queensland election, Dee is candid about the tricks of the trade and the lessons that can be learnt.

Hard Sell

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Author : DEE. MADIGAN
language : en
Publisher:
Release Date : 2015

Hard Sell written by DEE. MADIGAN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.

Campaign Guide For Political Party Committees

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Author :
language : en
Publisher:
Release Date : 2004

Campaign Guide For Political Party Committees written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Campaign funds categories.

Introduction To Advertising

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Author : Emmanuel Mogaji
language : en
Publisher: Routledge
Release Date : 2021-05-30

Introduction To Advertising written by Emmanuel Mogaji and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.

Political Ads Communication And Democracy

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Author : Jaeho Cho
language : en
Publisher:
Release Date : 2005

Political Ads Communication And Democracy written by Jaeho Cho and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.