Political Ads Communication And Democracy
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Political Ads Communication And Democracy
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Author : Jaeho Cho
language : en
Publisher:
Release Date : 2005
Political Ads Communication And Democracy written by Jaeho Cho and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
The Sage Handbook Of Political Advertising
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Author : Lynda Lee Kaid
language : en
Publisher: SAGE Publications
Release Date : 2006-06-14
The Sage Handbook Of Political Advertising written by Lynda Lee Kaid and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-06-14 with Political Science categories.
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities
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Author : Kavo?lu, Samet
language : en
Publisher: IGI Global
Release Date : 2019-10-25
Political Propaganda Advertising And Public Relations Emerging Research And Opportunities written by Kavo?lu, Samet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-25 with Business & Economics categories.
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power—no matter what type of political system is established—want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as political communication activities. Featuring research on topics such as campaign management, branding, and political marketing, this book is ideally designed for campaign managers, social media mangers, government officials, advertisers, media consultants, public relations specialists, researchers, politicians, academicians, and students seeking coverage on current technological trends and political communication.
Advertising And Democracy In The Mass Age
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Author : Terence H. Qualter
language : en
Publisher: Springer
Release Date : 2016-07-27
Advertising And Democracy In The Mass Age written by Terence H. Qualter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Political Science categories.
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Social Media And Democracy
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Author : Nathaniel Persily
language : en
Publisher: Cambridge University Press
Release Date : 2020-09-03
Social Media And Democracy written by Nathaniel Persily and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-03 with Business & Economics categories.
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Consumer Democracy
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Author : Margaret Scammell
language : en
Publisher: Cambridge University Press
Release Date : 2014-02-10
Consumer Democracy written by Margaret Scammell and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Political Science categories.
This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.
Mediated Politics
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Author : W. Lance Bennett
language : en
Publisher: Cambridge University Press
Release Date : 2001
Mediated Politics written by W. Lance Bennett and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Political Science categories.
Mediated Politics explores the changing media environments in contemporary democracy: the internet, the decline of network news and the daily newspaper; the growing tendency to treat election campaigns as competing product advertisements; the blurring lines between news, ads, and entertainment. By combining new developments in political communication with core questions about politics and policy, a distinguished roster of international scholars offers new perspectives and directions for further study. Several broad questions emerge from the book: with ever-increasing media outlets creating more specialized segments, what happens to broader issues? Are there implications for a sense of community? Should media give people only what they want, or also what they need to be good citizens? These and other tensions created by the changing nature of political communication are covered in sections on the changing public sphere; shifts in the nature of political communication; the new shape of public opinion; transformations of political campaigns; and alterations in citizens needs and involvement.
Political Marketing
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Author : Kostas Gouliamos
language : en
Publisher: Routledge
Release Date : 2013-11-12
Political Marketing written by Kostas Gouliamos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Political Science categories.
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Television And Politics In Evolving European Democracies
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Author : Lynda Lee Kaid
language : en
Publisher: Nova Publishers
Release Date : 1999
Television And Politics In Evolving European Democracies written by Lynda Lee Kaid and has been published by Nova Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Performing Arts categories.
Throughout the world, television has become an important part of the way in which political candidates and parties present their messages to voters during election campaigns. This is particularly true in campaigns at the national level where voters have little personal contact with candidates and must rely on experiencing candidates through the media. Despite the importance of the media for voter-government interaction, however, many new reform governments in the post-communist era in Eastern European countries failed to appreciate the demands of creating workable new media systems.
Relational Political Marketing In Party Centred Democracies
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Author : Helene P.M. Johansen
language : en
Publisher: Routledge
Release Date : 2016-04-08
Relational Political Marketing In Party Centred Democracies written by Helene P.M. Johansen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Philosophy categories.
This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.