Political Brands
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Political Brands
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Author : Ciara Torres-Spelliscy
language : en
Publisher: Edward Elgar Publishing
Release Date : 2019
Political Brands written by Ciara Torres-Spelliscy and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
From ‘I Like Ike’ to Trump’s MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland massacre.
Political Branding
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Author : Christopher Pich
language : en
Publisher: Routledge
Release Date : 2020-12-17
Political Branding written by Christopher Pich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Political Branding In Turbulent Times
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Author : Mona Moufahim
language : en
Publisher: Springer Nature
Release Date : 2021-10-25
Political Branding In Turbulent Times written by Mona Moufahim and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-25 with Political Science categories.
Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.
Political Branding
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Author : Christopher Pich
language : en
Publisher: Routledge
Release Date : 2023-09-25
Political Branding written by Christopher Pich and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-09-25 with categories.
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Brands Political Brands And Donald Trump
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Author : Jess Collen
language : en
Publisher:
Release Date : 2020-10-13
Brands Political Brands And Donald Trump written by Jess Collen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-13 with categories.
A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day. Donald J. Trump is hardly the first brand name to enter politics. But he is the only one to go from commercial product to President of the United States. In a series of pieces originally contributed to Forbes magazine, Jess Collen examines the striking similarity between political brands and product brands. From Trump's current blend of commercial and political branding to how names like Kennedy and Bush became the most famous political brand names in our history, Collen illustrates how political brands can only be really understood in the universe of commercial product brands and trademarks. Brand names are just about the most efficient means of communication humans ever have developed. A single word or name can encapsulate years or decades of history in a way that even a thousand words could not begin to capture. With clarity and insight, this collection explains this unique form of communication to help readers better understand the impact of brand names in politics and in business, and what these brands mean to them, and the country as a whole.
Political Branding In Cities
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Author : Eleonora Pasotti
language : en
Publisher: Cambridge University Press
Release Date : 2010
Political Branding In Cities written by Eleonora Pasotti and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Political Science categories.
This book examines how cities suffering from poor government made a transition to brand politics to break a cycle of inertia.
Branded Conservatives
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Author : Kenneth M. Cosgrove
language : en
Publisher: Peter Lang
Release Date : 2007
Branded Conservatives written by Kenneth M. Cosgrove and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
Political Branding Strategies
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Author : Lorann Downer
language : en
Publisher: Springer
Release Date : 2015-12-03
Political Branding Strategies written by Lorann Downer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-03 with Business & Economics categories.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Grocery Store Politics
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Author : Chase Lovett
language : en
Publisher:
Release Date : 2018-07-07
Grocery Store Politics written by Chase Lovett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-07 with categories.
Modern political campaigns sell candidates like products. Elections have become governed by many of the same marketing tactics occurring inside the walls of a grocery store. Today's candidates each have a brand - a subconscious amalgamation of voters' experiences and perceptions. Political brands are expansive and all-encompassing, leaving campaigns with a daunting challenge: build a winning brand. This book dives deeper into the spectacle of political branding, exploring its origins, precise elements, and defining the necessary components of a powerful brand. This theoretical foundation is translated to real-world scenarios. The 2016 presidential election between Hillary Clinton and Donald Trump provides an idyllic illustration of this budding phenomenon in action.Most importantly, this book explains branding's adverse effects on the electorate. Branding works because we have become lazy voters. Most Americans are not willing to put in the time and energy to become a fully-informed voter. Instead, they rely on heuristics, or mental shortcuts, to make more efficient political decisions. Depending on mental shortcuts opens the door for campaigns to utilize manipulative marketing tactics. These strategies are designed to push Americans to follow their emotions and to make "gut-reaction" voting decisions. Hence, our elections are often decided by ill-informed voters swayed by the allure of branding. American democracy is under attack from political branding and voters are the only ones capable of defending it.
Party Brands In Crisis
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Author : Noam Lupu
language : en
Publisher: Cambridge University Press
Release Date : 2016-01-15
Party Brands In Crisis written by Noam Lupu and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-15 with Political Science categories.
Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.