Political Campaign Craftsmanship
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Political Campaign Craftsmanship
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Author : Edward Schwartzman
language : en
Publisher: Routledge
Release Date : 2017-07-05
Political Campaign Craftsmanship written by Edward Schwartzman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Political Science categories.
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Political Campaign Craftsmanship
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Author : I. I. I. McDonald
language : en
Publisher: Routledge
Release Date : 2017-09-14
Political Campaign Craftsmanship written by I. I. I. McDonald and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-14 with categories.
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Political Campaign Craftsmanship
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Author : Edward Schwartzman
language : en
Publisher: Transaction Publishers
Release Date :
Political Campaign Craftsmanship written by Edward Schwartzman and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on with Political Science categories.
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Political Campaign Craftsmanship
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Author : Edward Schwartzman
language : en
Publisher:
Release Date : 1984-01-01
Political Campaign Craftsmanship written by Edward Schwartzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984-01-01 with Campaign management categories.
Political Campaign Craftsmanship
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Author : Edward Schwartzman
language : en
Publisher:
Release Date : 1989
Political Campaign Craftsmanship written by Edward Schwartzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Campaign management categories.
Campaign Craft
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Author : Daniel M. Shea
language : en
Publisher: Praeger
Release Date : 2006
Campaign Craft written by Daniel M. Shea and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Political Science categories.
Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
Campaign Craft
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Author : Michael J. Burton
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-06-23
Campaign Craft written by Michael J. Burton and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-23 with Political Science categories.
The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
Campaign Craftsmanship
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Author : Edward Schwartzman
language : en
Publisher:
Release Date : 1973
Campaign Craftsmanship written by Edward Schwartzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Political Science categories.
Political Campaign Craftsmanship
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Author : Edward Schwartzman
language : en
Publisher: Routledge
Release Date : 2017-07-05
Political Campaign Craftsmanship written by Edward Schwartzman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-05 with Political Science categories.
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
Producing Politics
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Author : Daniel Laurison
language : en
Publisher: Beacon Press
Release Date : 2022-06-14
Producing Politics written by Daniel Laurison and has been published by Beacon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-14 with Political Science categories.
The first book to uncover the hidden and powerful role campaign professionals play in shaping American democracy by delving into the exclusive world of politicos through off-the-record interviews We may think we know our politicians, but we know very little about the people who create them. Producing Politics will change the way we think about our country’s political candidates, the campaigns that bolster them, and the people who craft them. Political campaigns are designed to influence voter behavior and determine elections. They are supposed to serve as a conduit between candidates and voters: politicos get to know communities, communicate their concerns to candidates, and encourage individuals to vote. However, sociologist Daniel Laurison reveals a much different reality: campaigns are riddled with outdated strategies, unquestioned conventional wisdom, and preconceived notions about voters that are more reflective of campaign professionals’ implicit bias than the real lives and motivations of Americans. Through over 70 off-the-record interviews with key campaign staff and consultants, Laurison uncovers how the industry creates a political environment that is confusing, polarizing, and alienating to voters. Campaigns are often an echo chamber of staffers with replicate backgrounds and ideologies; most political operatives are white men from middle- to upper-class backgrounds who are driven more by their desire to climb the political ladder than the desire to create an open conversation between voter and candidate. Producing Politics highlights the impact of national campaign professionals in the US through a sociological lens. It explores the role political operatives play in shaping the way that voters understand political candidates, participate in elections, and perceive our democratic process—and is an essential guide to understanding the current American political system.