Political Campaigning In Digital India
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Political Campaigning In Digital India
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Author : Anil M. Varughese
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-28
Political Campaigning In Digital India written by Anil M. Varughese and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-28 with Social Science categories.
This book provides a conceptual toolkit to understand the changing technologies and dynamics of political campaigning in India. Examining political campaigning and party strategies across many Indian states, with special attention to regional politics, histories, cultures, social and technological contexts, the book discusses the potential impacts of campaign strategies on electoral outcomes. Political campaigning reached a tipping point with millions of social media users engaging online with family and friends, political issues, parties and candidates in India’s 2019 parliamentary election. Although India’s political parties had been working with consultants and professional advertising agencies for decades, by 2019, millions of first-time voters as well as older voters were microtargeted with campaign messaging by parties and their affiliates, including frequent misinformation from unknown sources supporting one party or another. Filling a key gap in political communication research on election campaigns in digital India, the chapters in this book capture how political campaigning is important for the electoral fortunes of political parties in India’s diverse regions and states. This book will appeal to students, scholars, and practitioners in political communication, public administration, and political consulting, as well as anyone interested in data-driven political campaigning. It will also be an invaluable reading for those interested in South Asian studies. This book was originally published as a special issue of South Asian History and Culture.
Social Media And Politics In India
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Author : Raj Padhiyar
language : en
Publisher: Educreation Publishing
Release Date : 2019-02-20
Social Media And Politics In India written by Raj Padhiyar and has been published by Educreation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-20 with Self-Help categories.
For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.
The Game Of Votes
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Author : Farhat Basir Khan
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2019-11-14
The Game Of Votes written by Farhat Basir Khan and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-14 with Political Science categories.
Taking the reader on a roller coaster ride, The Game of Votes showcases the full spectrum of the key actors and stars of the electoral arena, the rise and fall of political parties, the role of the digital and technology platforms, and the emergence of fake news impacting election outcome in India and across the world. The book is a veritable prime on Indian politics, as it runs through the entire history of Indian polity and provides insights into how political parties gradually shifted from campaigning on their own to hiring top-notch advertising agencies. It tells the story of how Modi won the election in 2014 and repeated an exceptional performance in 2019. It also gives a bird’s eye view of how Barack Obama and Donald Trump ran their election campaigns and how to understand critical developments in political communication. The book provides glimpses of international politics in the US and Europe and covers important developments in Egypt and South East Asia, drawing comparisons between the Western world with the fast-changing developments in India. This book brings the readers face-to-face with the changing dynamics of election campaign and democracy. This is the inside story behind the game of votes in India.
Swinging The Mandate
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Author : Dheeraj Sharma
language : en
Publisher: Penguin UK
Release Date : 2016-09-05
Swinging The Mandate written by Dheeraj Sharma and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Literary Collections categories.
Is Narendra Modi one of the most successful brands of our times? Was the historic AAP victory in Delhi actually a fluke? How do Indians vote and what influences them? Swinging the Mandate is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma, chair of marketing at IIM Ahmedabad, and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management. Armed with comprehensive research and interesting case studies, this accessible book reveals how star campaigners are built, what the marketing mix for a political party looks like, and how elections are won in India.
Politics Protest And Empowerment In Digital Spaces
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Author : Ibrahim, Yasmin
language : en
Publisher: IGI Global
Release Date : 2016-12-21
Politics Protest And Empowerment In Digital Spaces written by Ibrahim, Yasmin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-21 with Political Science categories.
With the ubiquitous nature of modern technologies, they have been inevitably integrated into various facets of society. The connectivity presented by digital platforms has transformed such innovations into tools for political and social agendas. Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emerging scholarly perspectives on the use of new media technology to engage people in socially- and politically-oriented conversations and examines communication trends in these virtual environments. Highlighting relevant coverage across topics such as online free expression, political campaigning, and online blogging, this book is ideally designed for government officials, researchers, academics, graduate students, and practitioners interested in how new media is revolutionizing political and social communications.
When India Votes
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Author : Jaishri N. Jethwaney
language : en
Publisher: Rupa Publications
Release Date : 2019
When India Votes written by Jaishri N. Jethwaney and has been published by Rupa Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Democracy categories.
Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone-all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.
Political Communication
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Author : Kiran Prasad
language : en
Publisher:
Release Date : 2003
Political Communication written by Kiran Prasad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Communication categories.
Contributed articles on role of mass media in political communication, process, and propaganda.
Social Media As A Tool Of Political Communication
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Author : Francis Arackal Thummy
language : en
Publisher: GRIN Verlag
Release Date : 2020-02-03
Social Media As A Tool Of Political Communication written by Francis Arackal Thummy and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-03 with Language Arts & Disciplines categories.
Essay from the year 2015 in the subject Communications - Media and Politics, Politic Communications, grade: NA, , language: English, abstract: Since the US elections in 2008 the close connection between Social Media and political communication has been brought to the fore. The effective role that Social Media has been made to play once again in the 2012 US elections and its conscious or unconscious replication in the 2014 Indian elections reaffirmed its significance in contemporary political communication. Scholars have confirmed that political candidates are increasingly turning to Social Network Sites (SNS) to persuade voters and that these sites have become prominent sources of political information. Political Communication as a field of study has been about the role of communication in the political process. This paper would like to focus entirely on Social Media as a tool in the political process. Political communication has its beginnings during and between the World Wars. There are various types of political communication and political media. Among the political media the Social Media seems to be the most widely used in contemporary political process. The three main elements of political communication are: ideology, propaganda and persuasion. The deployment of Social Media in putting forth one’s or party’s ideology, propagating one’s or party’s agenda, and persuading the voter is widespread as never before. Many scholars including Walter Lippmann doubted the efficacy of media in public enlightenment that democracy requires. For, they thought that media cannot tell the truth objectively. Harold Lasswell too took note of the tendency of media propaganda to dupe and degrade the voters. His work expressed the fear of propaganda. This view was partly based on the direct effects theories of media. Similar fear about the Social Media is lurking in the minds of many today. To camouflage such fear political spin doctors might employ political Public Relations. Political spin doctors are press agents or publicists employed to promote favourable interpretations to journalists. They also weave reports of factual events into palatable stories. The case for political public relations is that it enables paternalism, pluralism, and pragmatism. But there is also a case against it in that it leads to news management and spin, corporatism in politics, and ‘enlightened self-interest’. The increasing availability of internet even in remote parts of the world has made Social Media a virtual public sphere enabling e-democracy.
Political Marketing In India
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Author : Arun Kumar
language : en
Publisher:
Release Date : 2009-01-01
Political Marketing In India written by Arun Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Campaign management categories.
Retooling Politics
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Author : Andreas Jungherr
language : en
Publisher: Cambridge University Press
Release Date : 2020-06-11
Retooling Politics written by Andreas Jungherr and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-11 with Computers categories.
Provides academics, journalists, and general readers with bird's-eye view of data-driven practices and their impact in politics and media.