Political Marketing And British Political Parties
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Political Marketing And British Political Parties
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Author : Jennifer Lees-Marshment
language : en
Publisher: Manchester University Press
Release Date : 2001
Political Marketing And British Political Parties written by Jennifer Lees-Marshment and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
The Political Marketing Revolution
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Author : Jennifer Lees-Marshment
language : en
Publisher: Manchester University Press
Release Date : 2004-10
The Political Marketing Revolution written by Jennifer Lees-Marshment and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10 with Business & Economics categories.
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
Current Issues In Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2006-05-12
Current Issues In Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-12 with Business & Economics categories.
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out i
Political Marketing And British Political Parties
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Author : Jennifer Lees-Marshment
language : en
Publisher:
Release Date : 2008-10-15
Political Marketing And British Political Parties written by Jennifer Lees-Marshment and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-15 with Political Science categories.
The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism and the need to blend business concepts with a traditional understanding of politics. Lees-Marshment examines Blair’s New Labor Government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.
Political Marketing
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Author : Darren G. Lilleker
language : en
Publisher: Manchester University Press
Release Date : 2005-08-06
Political Marketing written by Darren G. Lilleker and has been published by Manchester University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-06 with Business & Economics categories.
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2009-09-10
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-10 with Business & Economics categories.
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
The Political Marketing Game
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Author : J. Lees-Marshment
language : en
Publisher: Springer
Release Date : 2011-03-29
The Political Marketing Game written by J. Lees-Marshment and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-29 with Political Science categories.
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
The Marketing Of Political Parties
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Author : Darren G. Lilleker
language : en
Publisher:
Release Date : 2006
The Marketing Of Political Parties written by Darren G. Lilleker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with History categories.
Using the 2005 general election as its case study, this title demonstrates the nature of political marketing within the context of an election strategy in the UK.
Political Marketing And The 2015 Uk General Election
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Author : Darren G. Lilleker
language : en
Publisher: Springer
Release Date : 2016-05-11
Political Marketing And The 2015 Uk General Election written by Darren G. Lilleker and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-11 with Political Science categories.
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Routledge Handbook Of Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher:
Release Date : 2015-03-13
Routledge Handbook Of Political Marketing written by Jennifer Lees-Marshment and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-13 with Business & Economics categories.
Routledge Handbook of Political Marketing will contain cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, contain emerging areas and authors alongside established ones. The handbook will also address the practicalities as well as the broader impact of political marketing on politics including its' role in the changing relationship between political leaders, parties and voters.