Political Persuasion In Presidential Campaigns
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The Reasoning Voter
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Author : Samuel L. Popkin
language : en
Publisher: University of Chicago Press
Release Date : 2020-05-15
The Reasoning Voter written by Samuel L. Popkin and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-15 with Political Science categories.
The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post
Political Persuasion In Presidential Campaigns
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Author : Lawrence Patrick Devlin
language : en
Publisher: Transaction Publishers
Release Date :
Political Persuasion In Presidential Campaigns written by Lawrence Patrick Devlin and has been published by Transaction Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on with Political Science categories.
This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.
The Political Persuaders
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Author : Dan D. Nimmo
language : en
Publisher: Englewood Cliffs, N.J : Prentice-Hall
Release Date : 1970
The Political Persuaders written by Dan D. Nimmo and has been published by Englewood Cliffs, N.J : Prentice-Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Political Science categories.
Are political campaigns really important? What do they actually accomplish? Do campaigns bring significant political issues to the attention of voters, or do they only try to "sell" the candidates? Dan Nimmo considers these perplexing questions in his intriguing analysis of modern political campaigns. He concludes that campaigns are crucial to our democratic election process, but that they serve vastly different purposes than is commonly believed. As Nimmo demonstrates the "images" of candidates may be more important than real issues or policies, because professional campaign managers, pollsters, and media men increasingly direct all phases of modern election campaigns. (from book cover).
Posters Propaganda And Persuasion In Election Campaigns Around The World And Through History
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Author : Steven A. Seidman
language : en
Publisher: Peter Lang
Release Date : 2008
Posters Propaganda And Persuasion In Election Campaigns Around The World And Through History written by Steven A. Seidman and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Antiques & Collectibles categories.
How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
The Persuasive Power Of Campaign Advertising
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Author : Travis N. Ridout
language : en
Publisher: Temple University Press
Release Date : 2011-03-25
The Persuasive Power Of Campaign Advertising written by Travis N. Ridout and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-25 with Business & Economics categories.
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
The Oxford Handbook Of Electoral Persuasion
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Author : Elizabeth Suhay
language : en
Publisher: Oxford University Press
Release Date : 2020-04-01
The Oxford Handbook Of Electoral Persuasion written by Elizabeth Suhay and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-01 with Political Science categories.
Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
The Candidate
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Author : Samuel L. Popkin
language : en
Publisher: OUP USA
Release Date : 2012-05-04
The Candidate written by Samuel L. Popkin and has been published by OUP USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with History categories.
Explains what separates a candidate from a president-elect, looking in particular at the missteps made in George H. W. Bush's re-election bid and Al Gore and Hilary Clinton's efforts to gain the presidency.
Bases Loaded
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Author : Costas Panagopoulos
language : en
Publisher: Oxford University Press
Release Date : 2020-10-14
Bases Loaded written by Costas Panagopoulos and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-14 with Political Science categories.
Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters--not only for election outcomes, but also for political processes in the US and for American democracy.
Persuasive Peers
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Author : Andy Baker
language : en
Publisher: Princeton University Press
Release Date : 2020-10-27
Persuasive Peers written by Andy Baker and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-27 with Social Science categories.
How voting behavior in Latin America is influenced by social networks and everyday communication among peers In Latin America’s new democracies, political parties and mass partisanship are not deeply entrenched, leaving many votes up for grabs during election campaigns. In a typical presidential election season, between one-quarter and one-half of all voters—figures unheard of in older democracies—change their voting intentions across party lines in the months before election day. Advancing a new theory of Latin American voting behavior, Persuasive Peers argues that political discussions within informal social networks among family members, friends, neighbors, coworkers, and acquaintances explain this volatility and exert a major influence on final voting choices. Relying on unique survey and interview data from Latin America, the authors show that weakly committed voters defer to their politically knowledgeable peers, creating vast amounts of preference change as political campaigns unfold. Peer influences also matter for unwavering voters, who tend to have social contacts that reinforce their voting intentions. Social influence increases political conformity among voters within neighborhoods, states, and even entire regions, and the authors illustrate how party machines use the social topography of electorates to buy off well-connected voters who can magnify the impact of the payoff. Persuasive Peers demonstrates how everyday communication shapes political outcomes in Latin America’s less-institutionalized democracies.
The Persuadable Voter
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Author : D. Sunshine Hillygus
language : en
Publisher: Princeton University Press
Release Date : 2009-08-30
The Persuadable Voter written by D. Sunshine Hillygus and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-30 with Political Science categories.
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.