Political Stakeholder Marketing
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Political Stakeholder Marketing
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Author : Robert P. Ormrod
language : en
Publisher:
Release Date : 2017
Political Stakeholder Marketing written by Robert P. Ormrod and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with categories.
Cambridge Marketing Handbook
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Author : Terry Nicklin
language : en
Publisher:
Release Date : 2013
Cambridge Marketing Handbook written by Terry Nicklin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Customer relations categories.
The Cambridge Marketing Handbook: Stakeholder examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, their interests and concerns, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder.
Stakeholder Marketing
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Author : Michelle Gledhill
language : en
Publisher: Routledge
Release Date : 2010
Stakeholder Marketing written by Michelle Gledhill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Previous ed.: published as Marketing for stakeholders by David R. Harris, Neil Bolten and Julia McColl. 2008.
Political Marketing
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Author : Robert P. Ormrod
language : en
Publisher: SAGE
Release Date : 2013-05-13
Political Marketing written by Robert P. Ormrod and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Business & Economics categories.
Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: - Short chapter introduction and learning summaries - Discussion questions to share in the classroom - Annotated suggestions for further reading - Lists of key terms to consider This text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, Denmark Dr Stephan C. Henneberg, University of Manchester Professor Nicholas J. O'Shaughnessy, Queen Mary, University of London
Stakeholder Marketing
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Author : Phil Harris
language : en
Publisher: Sage Publications
Release Date : 2005-01-01
Stakeholder Marketing written by Phil Harris and has been published by Sage Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
Market Driven Political Advertising
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Author : Andrew Hughes
language : en
Publisher: Springer
Release Date : 2018-06-14
Market Driven Political Advertising written by Andrew Hughes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Stakeholder Politics
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Author : Robert Boutilier
language : en
Publisher: Routledge
Release Date : 2017-09-08
Stakeholder Politics written by Robert Boutilier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-08 with Business & Economics categories.
The war is over. The largest corporations in the world are now committed to sustainability. But, behind the public relations gloss, corporate executives and managers are perplexed. The majority of them have a genuine desire to work in an ethical and sustainable manner. Yet, when they engage with their stakeholders for that purpose, they unexpectedly encounter a world of hardball politics full of hostile activists, self-interested elites and unpredictable attacks. Unfortunately, corporate management is too often unskilled in this rough-and-tumble world. While managers rely on facts and rational analysis, their self-appointed critics have mastered the arts of political discourse, issue framing and media manipulation. At the same time, as corporations extend their global reach, their third-world stakeholder communities are beset with a variety of poverty-maintaining and sustainability-thwarting conditions. In many parts of the world, communities suffer from entrenched divisions, exclusion from power, unpredictable violence and economic dependency. In order to both reduce reputational risk and to contribute to sustainable development, companies need the equivalent of roadmaps of the socio-political terrain in their stakeholder networks.This book moves on to next challenge of giving companies what they need now: namely, "how to" guides addressing the twin problems of firstly maintaining political legitimacy (talking the talk), and, secondly, promoting sustainable development (walking the walk). They need to learn how to both play stakeholder politics and collaborate with stakeholders towards sustainability goals. Most companies have already encountered or anticipated the barriers that this book addresses, and managers will recognize the dilemmas described.Stakeholder Politics is the first book to offer a method for classifying and dealing with these socio-political problems.The book presents a typology of stakeholder networks that will help managers and community leaders identify and improve the social capital patterns in their own networks. Once they know what patterns they have, they can move their networks towards those that foster sustainable community development. The author describes vivid cases in which managers and community stakeholders have already used the approach successfully. At the same time, managers get handy tools for predicting and avoiding community-level socio-political risk around stakeholder issues: most notably, the Stakeholder 360 which has been successfully used in Canada and Australia with large groups of managers learning about stakeholder engagement.The book has been written for an audience of both managers and academics. Those working in developing countries with difficult stakeholder issues will find it indispensable.
Political Marketing
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Author : Jennifer Lees-Marshment
language : en
Publisher: Routledge
Release Date : 2014-05-09
Political Marketing written by Jennifer Lees-Marshment and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Political Science categories.
Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Political Marketing And Public Diplomacy By Pro Israel And Pro Palestinian Advocacy Groups
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Author : Andrew Lim
language : en
Publisher: Springer Nature
Release Date : 2022-10-29
Political Marketing And Public Diplomacy By Pro Israel And Pro Palestinian Advocacy Groups written by Andrew Lim and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-29 with Political Science categories.
This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestinian public diplomacy and nation branding. The focus lies on their marketing orientation, segmentation/ targeting/ positioning (STP), and internal marketing practices. The theoretical framework will draw upon several political marketing frameworks and concepts including the product/sales/market-oriented framework, the STP process, and Petitt's internal stakeholder marketing approaches. The book examines four case studies: (1) the Palestine Solidarity Network Aotearoa (PSNA), (2) the Israel Institute of New Zealand (IINZ), (3) the Australia/Israel & Jewish Affairs Council (AIJAC), and (4) the Australia Palestine Advocacy Network (APAN). To ensure balance and comparison, four groups representing both the pro-Israel and pro-Palestinian camps in NZ and Australia were selected. Other criteria included their broad scope of activity, approachability and accessibility, as well as connections to state actors through advocacy, public diplomacy, and nation branding.
Cim 4 Stakeholder Marketing 2012
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Author : BPP Learning Media
language : en
Publisher: BPP Learning Media
Release Date : 2012-06
Cim 4 Stakeholder Marketing 2012 written by BPP Learning Media and has been published by BPP Learning Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Business & Economics categories.
A core text book for the CIM Qualification.