Post With Purpose A Digital Strategy Handbook

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Post With Purpose A Digital Strategy Handbook

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Author : Jeffrey Rum
language : en
Publisher: Lulu.com
Release Date : 2017-11-16

Post With Purpose A Digital Strategy Handbook written by Jeffrey Rum and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Computers categories.

Post with Purpose shows you how to develop a thorough and actionable digital marketing strategy based on cutting edge tools in the industry. Ê Inspired by his consulting practice and educational workshops at Ignite Academy, Jeffrey Rum created this pioneering step-by-step guide to help purpose-driven organizations reach their audiences effectively and ignite real action. From creating your brand story and identifying key channels, Rum shows you how to deliver winning digital strategies that are meaningful, manageable, and measurable. Ê The ideas and steps outlined in this book are accessible and easy to implement. With its practical guidelines and readily applicable techniques, Post with Purpose is more of a workbook than a textbook. This influential book will help you ask the right questions while creating your digital strategy and arm you with simple tools and templates needed to reach your marketing goals.

Handbook Of Research On Management And Strategies For Digital Enterprise Transformation

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Author : Sandhu, Kamaljeet
language : en
Publisher: IGI Global
Release Date : 2021-04-02

Handbook Of Research On Management And Strategies For Digital Enterprise Transformation written by Sandhu, Kamaljeet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-02 with Business & Economics categories.

From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.

Digital Strategy

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Author : Alexander Rauser
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016

Digital Strategy written by Alexander Rauser and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Strategic planning categories.

Digital Strategy: A Guide to Digital Business Transformation delivers practical solutions for enterprises operating in today's fast-paced business environment. This book is for any businessperson who either wishes to stay relevant amid the rapid pace of technology innovation or wants to be a digital disrupter. If you're in business today, you probably use digital technology to run your day-to-day operations. But if you don't have a digital strategy, you're at risk of losing out to your competitors by either failing to recognize the potential tools available or wasting resources while trying to prepare for digital disruption. This accessible book guides you through the steps of understanding what a digital strategy is; realizing how it can serve your business objectives; creating, implementing, and maintaining your digital strategy; and ultimately discovering how your strategy can help you innovate. Learn to manage your risks and opportunities, outperform the competition, and even shake up your industry with Digital Strategy: A Guide to Digital Business Transformation.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Research Handbook On Digital Strategy

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Author : Carmelo Cennamo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09

Research Handbook On Digital Strategy written by Carmelo Cennamo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.

This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. This title contains one or more Open Access chapters.

Machine Platform Crowd Harnessing Our Digital Future

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Author : Andrew McAfee
language : en
Publisher: W. W. Norton & Company
Release Date : 2017-06-27

Machine Platform Crowd Harnessing Our Digital Future written by Andrew McAfee and has been published by W. W. Norton & Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-27 with Business & Economics categories.

“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

Mla Guide To Digital Literacy

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Author : Ellen C. Carillo
language : en
Publisher: Modern Language Association
Release Date : 2022-08-18

Mla Guide To Digital Literacy written by Ellen C. Carillo and has been published by Modern Language Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-18 with Reference categories.

The second edition of this best-selling classroom guide helps students understand why digital literacy is a crucial skill for their education, future careers, and participation in democracy. Offering practical guidance for assessing information online, this guide provides students with the tools to locate reliable sources among the clickbait and viral videos that pervade the web. The guide's hands-on activities, germane readings, and lesson plans give students strategies for reading and analyzing data visualizations; finding and evaluating credible sources; learning how to spot fake news; fact-checking; crafting a research question; effectively conducting searches on Google and on library catalogs and databases; finding peer-reviewed publications; evaluating primary sources; and understanding disinformation and misinformation, filter bubbles, propaganda, and satire in a variety of sources--including websites, social media posts, infographics, videos, and more (on platforms like Facebook, Twitter, Instagram, TikTok, and YouTube). New to the second edition: attention to the ethical dimensions of digital technology, including privacy issues and bias in search algorithms--with an accompanying lesson plan an emphasis on how digital literacy can help stem racism, sexism, ableism, and the perpetuation of harmful stereotypes instruction on inclusive research and citation practices to avoid perpetuating systemic bias a new chapter, "Composing in Digital Spaces," that offers instruction in multimodal composition and foregrounds accessibility a new and up-to-date reading, "The Real History of Fake News" a section on avoiding plagiarism updated references and examples resource lists of digital tools, platforms, and software that can support the practices described in the guide

Handbook Of Research On Entrepreneurship And Conflict

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Author : Wim Naudé
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-07-05

Handbook Of Research On Entrepreneurship And Conflict written by Wim Naudé and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-05 with Business & Economics categories.

This Handbook focuses on the complex relationship between entrepreneurship and conflict. Editors Wim Naudé and Bernadette Power construct a broad overview of central research themes in the field, covering states being captured by entrepreneurs, states capturing businesses, entrepreneurship in post-conflict reconstruction, and entrepreneurs in conflict against other entrepreneurs.

Death Stranding Director S Cut Strategy Guide

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Author : Sebastian Hale
language : en
Publisher: Shubham
Release Date :

Death Stranding Director S Cut Strategy Guide written by Sebastian Hale and has been published by Shubham this book supported file pdf, txt, epub, kindle and other format this book has been release on with Games & Activities categories.

Death Stranding Director’s Cut Strategy Guide offers a complete survival manual for navigating the fractured landscapes of Hideo Kojima’s haunting vision. This guide covers terrain management, optimal delivery paths, and cargo handling tips to help Sam Porter Bridges rebuild America. Discover how to utilize the expanded Director’s Cut content, including new weapons, facilities, and the racetrack. It includes strategies for combat, stealth, and upgrading your equipment, while also offering deep insights into the game’s complex story and symbolism.

Ultimate Wordpress Handbook

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Author : Tricia Elizabeth Ulberg
language : en
Publisher: Orange Education Pvt Ltd
Release Date : 2024-11-16

Ultimate Wordpress Handbook written by Tricia Elizabeth Ulberg and has been published by Orange Education Pvt Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-16 with Computers categories.

TAGLINE Your Complete Guide to Mastering WordPress for All Skill Levels KEY FEATURES ● Step-by-step instructions from basic setup to advanced WordPress techniques ● Expert guidance on customizing themes and enhancing website functionality ● Comprehensive insights into managing, maintaining, and optimizing WordPress sites DESCRIPTION As the world’s leading content management system, WordPress powers over 40% of all websites, making it essential for establishing a strong online presence. Whether you’re launching your first site or enhancing an existing one, this comprehensive guide takes you from foundational concepts to advanced customization techniques. This book offers step-by-step instructions for building and managing dynamic WordPress websites. Learn to select the right hosting and domain, create visually stunning sites with themes and plugins, and implement features that boost user engagement. With a strong emphasis on performance optimization and SEO best practices, your site will captivate visitors and rank prominently in search results. Packed with expert insights and proven strategies, you'll be equipped to troubleshoot issues, enhance security, and maintain a robust online presence. Gain valuable skills to streamline your workflow and adapt to the ever-evolving digital landscape. With practical examples, actionable tips, and industry-driven guidance, Ultimate WordPress Handbook is your indispensable resource for creating powerful, high-performing websites. Whether for personal projects, business endeavors, or refining your web development skills, this book empowers you to confidently dominate the digital space. WHAT WILL YOU LEARN ● Set up your WordPress environment with confidence, including hosting and domain selection. ● Apply UX/UI principles to design user-friendly and visually appealing WordPress sites. ● Master advanced theme customization techniques to create a unique user experience. ● Implement effective SEO strategies to boost your site’s visibility and search engine ranking. ● Maintain optimal website performance and security, ensuring a smooth user experience. ● Analyze website traffic and user behavior through WordPress analytics tools. ● Diagnose and resolve common issues through effective troubleshooting and debugging practices. ● Identify next steps for further learning and discover additional resources to continue your WordPress journey. WHO IS THIS BOOK FOR? This book is perfect for digital marketers, small business owners, and WordPress beginners and enthusiasts alike who want to build or maintain a WordPress site. No prior experience with WordPress is needed, and the step-by-step guidance ensures that even those with limited technical skills can follow along. TABLE OF CONTENTS 1. Setting the Stage for Your WordPress Journey 2. From Humble Beginnings: The Emergence of WordPress 3. Let’s Get This Party Started: Setting Up Your WordPress Universe 4. Themes and Plugins 5. Advanced Customization of Your WordPress Theme 6. Content is King (Pages and Posts) 7. The Google Games and SEO 8. Keeping Your Website Running Smoothly 9. Advanced WordPress Techniques 10. Selling with WordPress 11. Understanding WordPress Analytics 12. Troubleshooting and Debugging WordPress 13. UX/UI Principles for WordPress Sites 14. Summary, Next Steps, and Additional Resources Index