Postcolonial Marketing Communication
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Postcolonial Marketing Communication
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Author : Arindam Das
language : en
Publisher: Springer
Release Date : 2024-05-30
Postcolonial Marketing Communication written by Arindam Das and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-30 with Business & Economics categories.
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. It provides a fresh perspective to the current paradigm and offers a fresh discourse on the current theories of marketing communication. The book demonstrates how marketing communication, an essentially Global North discourse reinforcing hegemony, can be critiqued and deconstructed when subjected to postcolonial critical analysis. Recognizing as commonplace, the Global South has either willingly embraced or been ideologically coerced into adopting a Western marketing communication system. This system is evident in its theories and practices, mirroring Western themes, symbols, stories, and knowledge frameworks, consequently fostering subjectivities that lack critical self-reflection and are dependent on Western influences. But what remains more interesting is how such an ideological system, mediated through a quintessential Global South modernity, generates a new habitation of modernity at the margin. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses. The book even engenders alternatives to hegemonic marketing communication discourses and a set of “other” epistemologies of alternate modernities of equity and justice. From African to Turkish, from Indian to Canadian first nations, Australian Aborigines to Polynesian-American, postcolonial subjectivities through marcomm across the globe get a voice in the volume. The collection in this volume is a decolonizing attempt that thwarts cultural globalization, examines colonial discourses, cuts across essentialized identities, mobilizes resistance, interrogates power structures and mechanisms of knowledge production, dissemination, and legitimization, and celebrates the new-formed cultural identity of the Third/Fourth World. The book is essential read for researchers, students and practitioners of Marketing who wish to gain a deeper understanding of an oft ignored aspect of marcomm.
Postcolonial Marketing Communication
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Author : Arindam Das
language : en
Publisher: Springer Nature
Release Date :
Postcolonial Marketing Communication written by Arindam Das and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Postcolonial Theory And Organizational Analysis A Critical Engagement
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Author : A. Prasad
language : en
Publisher: Springer
Release Date : 2003-05-01
Postcolonial Theory And Organizational Analysis A Critical Engagement written by A. Prasad and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-01 with Business & Economics categories.
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.
Postcolonial Theory And Organizational Analysis A Critical Engagement
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Author : A. Prasad
language : en
Publisher: Palgrave Macmillan
Release Date : 2003-05-19
Postcolonial Theory And Organizational Analysis A Critical Engagement written by A. Prasad and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-19 with Business & Economics categories.
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?' Employing the frameworks of postcolonial theory, an international group of scholars addresse this question, and offer remarkable insights about the implications of the colonial encounter for management. Wide-ranging in scope, the book covers major topics like cross-cultural management, control and resistance, corporate culture, the discourse of exoticization in museums and tourism, and stakeholder issues, and sheds new light on the troubling legacy of colonialism. Scholars and practitioners searching for a new idiom of management will find this book's critique of contemporary management invaluable.
The Postcolonial Exotic
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Author : Graham Huggan
language : en
Publisher: Routledge
Release Date : 2002-09-26
The Postcolonial Exotic written by Graham Huggan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-26 with Literary Criticism categories.
Graham Huggan examines some of the processes by which value is given to postcolonial works within their cultural field using both literary-critical and sociological methods of analysis.
Postcolonial Studies Meets Media Studies
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Author : Kai Merten
language : en
Publisher: transcript Verlag
Release Date : 2016-04-30
Postcolonial Studies Meets Media Studies written by Kai Merten and has been published by transcript Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-30 with Social Science categories.
The book brings together experts from Media and Communication Studies with Postcolonial Studies scholars to illustrate how the two fields may challenge and enrich each other. Its essays introduce readers to selected topics including »Media Convergence«, »Transcultural Subjectivity«, »Hegemony«, »Piracy« and »Media History and Colonialism«. Drawing on examples from film, literature, music, TV and the internet, the contributors investigate the transnational dimensions in today's media, engage with local and global media politics and discuss media outlets as economic agents, thus illustrating mechanisms of power in postcolonial and neo-colonial mediascapes.
Communicating Colonialism
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Author : Rae Lynn Schwartz-DuPre
language : en
Publisher: Critical Intercultural Communication Studies
Release Date : 2014
Communicating Colonialism written by Rae Lynn Schwartz-DuPre and has been published by Critical Intercultural Communication Studies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Communication and culture categories.
Uniting communication and postcolonial studies, this volume historically situates seminal essays in the field alongside new essays that aim to answer the question: «How, if at all, might communication scholars extend, or even renew, the postcolonial dialogue?» The collection highlights themes, trends, and conflicts that appear in the scholarship produced with postcolonial communication studies.
Transnational Spaces Of India And Australia
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Author : Paul Sharrad
language : en
Publisher: Springer Nature
Release Date : 2022-02-02
Transnational Spaces Of India And Australia written by Paul Sharrad and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-02 with Social Science categories.
Transnational movements are more intricate than diasporic conflicts of ‘home and away’. They operate not only as international connections but also transect and disturb national formations. What are the spaces (both physical and temporal) in and around which transnational exchanges occur? Much discussion of the transnational focuses on international movements of law, politics and economics as they relate to Europe and the Americas. This book extends the focus to dynamics across the humanities and social sciences and concentrates on the historical and now growing interactions between India and Australia. Studies come from scholars in both countries, who combine academic depth for students and researchers and writing that is clear and engaging for the general reader.
The Routledge Companion To Critical Marketing
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Author : Mark Tadajewski
language : en
Publisher: Routledge
Release Date : 2018-09-21
The Routledge Companion To Critical Marketing written by Mark Tadajewski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-21 with Business & Economics categories.
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Interdisciplinary Approaches To Product Design Innovation Branding In International Marketing
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Author : K. Scott Swan
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-09-05
Interdisciplinary Approaches To Product Design Innovation Branding In International Marketing written by K. Scott Swan and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-05 with Business & Economics categories.
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.