Power Up Your B2b Branding
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Power Up Your B2b Branding
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Author : Rob Dalton
language : en
Publisher: Bookbaby
Release Date : 2019-05-23
Power Up Your B2b Branding written by Rob Dalton and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with Business & Economics categories.
For decades, psychologists have been perpetuating a saying attributed to Eleanor Roosevelt, "No one can make you feel inferior without your consent." This is total B.S. because every time your competitor (you know the one I'm talking about) launches a new ad campaign or marketing stunt, customers eat it up. Your customers. Bam! Your heart sinks. Your head explodes. As a marketing professional, you feel you've failed your company. I can only guess but I'll bet your company makes a better product, and your service is far superior, too. (Yup, life isn't fair.) So you have to decide. Will you hang your head and accept defeat? Or worse yet, make excuses for getting beat up on the marketplace playground? Or, is today the day you decide to take charge of your brand and the trajectory of your growth?If you are a Chief Marketing Officer, Marketing Director, Brand Manager, Digital Marketing Specialist or other influencer of your company's branding and marketing, I want to make you a promise. In 35 days you will stop introducing yourself as the person responsible for your company's marketing, and start introducing yourself as the person IN CHARGE of your company's marketing. Not one, but two editors tried to talk me out of writing this book. Because much of its content is heavily biased toward creative- and emotion-driven thinking--stuff both editors felt would unfairly challenge marketing directors and turn off corporate decision-makers. I respectfully disagree. It is not a new concept that people buy on emotion (95% of our brains--and therefore our decisions--are powered by emotion) and later validate their purchase decisions withrational thought. So it is imperative to purposefully create, or re-create your branding and marketing based on emotional expression, not just rational thought and data. I've been using ?creative- and emotion-based stimuli described in this book for over 15 years and found that marketing directors and corporate decision makers "get it" and absolutely hone in on how to identify the things that make their brands unique and powerful. And how to articulate their brands' purpose and product features and benefits in unique and powerful ways--in traditional, experiential and digital channels.Most of the marketing people I've worked with are ingenious, hard-working and proud of their companies. The problem is, most of them (especially those in B2B) underestimate the power of branding and marketing and rely almost entirely on their sales people and reps to introduce products, build relationships and grow their businesses. My mission is to help them power up their branding and marketing so they can shorten the sales cycle, generate more qualified leads, build stronger customer relationships and leapfrog right over their competitors.
Elevate Your Brand
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Author : Franklin Iroegbu
language : en
Publisher: Independently Published
Release Date : 2023-10-26
Elevate Your Brand written by Franklin Iroegbu and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-26 with categories.
Are You Ready to Transform Your B2B Brand with Social Media Marketing? Do you ever wonder why your B2B brand isn't soaring to new heights? Are you tired of the traditional, outdated methods that no longer make a dent in the digital world? Are you struggling to connect with other businesses and missing out on valuable opportunities? We've been there, too. Meet Franklin Iroegbu, the author of "Elevate Your Brand." With over two decades of experience in the ever-evolving landscape of B2B Social Media Marketing, Franklin has faced the same challenges you're dealing with now. He knows the frustrations of B2B businesses striving to stand out in a crowded marketplace. Learn how to craft a magnetic B2B brand presence that draws potential clients like a magnet. Uncover the secrets of harnessing LinkedIn to establish yourself as an industry leader and connect with decision-makers. Discover innovative strategies for connecting and engaging with other businesses on Twitter. Master the art of storytelling and create content that captivates and converts. Dive deep into data-driven insights and transform them into actionable, high-impact campaigns. Develop a dynamic B2B social media advertising strategy that guarantees results. Stay ahead of the competition with cutting-edge trends in B2B social media marketing. Access a wealth of real-world case studies and success stories for inspiration. If you want to catapult your B2B brand into the digital stratosphere, establish yourself as an industry authority, and connect with businesses that matter, then scroll up and buy "Elevate Your Brand: Harnessing the Power of B2B Social Media Marketing" by Franklin Iroegbu today. Your journey to B2B Social Media Marketing mastery starts now. Don't miss this opportunity to transform your brand and experience explosive growth like never before.
Emerging Business Online
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Author : Lara Fawzy
language : en
Publisher: FT Press
Release Date : 2010-10-04
Emerging Business Online written by Lara Fawzy and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-04 with Business & Economics categories.
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube (“Emerging Business Online”) approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world’s fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits.
Humanizing B2b
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Author : Paul Cash
language : en
Publisher: Practical Inspiration Publishing
Release Date : 2021-04-26
Humanizing B2b written by Paul Cash and has been published by Practical Inspiration Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-26 with Business & Economics categories.
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Developing Insights On Branding In The B2b Context
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Author : Nikolina Koporcic
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-09
Developing Insights On Branding In The B2b Context written by Nikolina Koporcic and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Harnessing The Power At Your Fingertips
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Author : Dominic Walters
language : en
Publisher:
Release Date : 2021-01-08
Harnessing The Power At Your Fingertips written by Dominic Walters and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-08 with Business & Economics categories.
Complete B2b Online Marketing
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Author : William Leake
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-24
Complete B2b Online Marketing written by William Leake and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-24 with Business & Economics categories.
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.
Harnessing The Power At Your Fingertips
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Author : Dominic Walters
language : en
Publisher: eBook Partnership
Release Date : 2021-01-08
Harnessing The Power At Your Fingertips written by Dominic Walters and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-08 with Business & Economics categories.
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business. Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation. No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including: Growing and protecting your business's reputation The power of a symbiotic relationship between marketing communication and sales The significance of building an army of advocates, both in-house and out-of-house How to use agencies effectively in a world where old approaches to branding and advertising no longer work Getting value for money from your marketing communications A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
Designing B2b Brands
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Author : Carlos Martinez Onaindia
language : en
Publisher: John Wiley & Sons
Release Date : 2013-02-19
Designing B2b Brands written by Carlos Martinez Onaindia and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-19 with Design categories.
“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
B2b Brand Management
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Author : Philip Kotler
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-22
B2b Brand Management written by Philip Kotler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-22 with Business & Economics categories.
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.