Developing Insights On Branding In The B2b Context
DOWNLOAD
Download Developing Insights On Branding In The B2b Context PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Developing Insights On Branding In The B2b Context book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Developing Insights On Branding In The B2b Context
DOWNLOAD
Author : Nikolina Koporcic
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-09
Developing Insights On Branding In The B2b Context written by Nikolina Koporcic and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Developing Insights On Branding In The B2b Context
DOWNLOAD
Author : Nikolina Koporcic
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-09
Developing Insights On Branding In The B2b Context written by Nikolina Koporcic and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Developing Insights On Branding In The B2b Context
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2018
Developing Insights On Branding In The B2b Context written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Understanding Interactive Network Branding In Sme Firms
DOWNLOAD
Author : Jan-Åke Törnroos
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-11-12
Understanding Interactive Network Branding In Sme Firms written by Jan-Åke Törnroos and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
B2b Brand Management
DOWNLOAD
Author : Philip Kotler
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-09-22
B2b Brand Management written by Philip Kotler and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09-22 with Business & Economics categories.
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Routledge Handbook On Business And Management In The Middle East
DOWNLOAD
Author : Yusuf Sidani
language : en
Publisher: Taylor & Francis
Release Date : 2024-07-31
Routledge Handbook On Business And Management In The Middle East written by Yusuf Sidani and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-31 with Business & Economics categories.
This Handbook provides thorough insights into crucial topics that have attracted scholarly and practitioner interest in business and management in the Middle Eastern region. The chapters of this Handbook open the window on the key areas of discussion in the field over the past few decades, including organizational behavior, leadership, business culture, business ethics, human resources, business strategy, entrepreneurship, finance, and accounting. It starts with identifying five key themes emerging from the variety of topics, locations, and questions addressed by the various authors who contributed to this volume. The remaining 30 chapters tackle various topics of interest to the research and the practitioner: institutional contexts for doing business in the region; issues of leadership, ethics, and organizational behavior; the role of women in leadership and some of the obstacles facing aspirant women leaders; people management and human resources issues in the Middle East; marketing in the Middle East; and strategy and entrepreneurship in the Middle East. The book closes with a reflection on management research in non-Western societies and describes some methodological challenges and propositions. The Handbook is designed for academics, students, and practitioners covering areas of relevance across business activities, functions, and locations in the Middle East. It is to be used as a reference for scholars doing business research or teaching and for practitioners involved in business activities in the region.
Corporate Branding In Logistics And Transportation
DOWNLOAD
Author : Nor Aida Abdul Rahman
language : en
Publisher: Taylor & Francis
Release Date : 2024-03-05
Corporate Branding In Logistics And Transportation written by Nor Aida Abdul Rahman and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-05 with Business & Economics categories.
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity. This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research. Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.
Contemporary Issues In Branding
DOWNLOAD
Author : Pantea Foroudi
language : en
Publisher: Routledge
Release Date : 2019-12-06
Contemporary Issues In Branding written by Pantea Foroudi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Business & Economics categories.
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era. Digital marketing and social media create opportunities for managers to communicate their brand’s identity to their consumers and stakeholders. Yet, limited empirical research exists to elucidate these issues, and less still that assists our understanding of branding issues at an international level. Recognising the complexity and plurality at the heart of the branding discipline, this text explores the relationship between brands, identity and stakeholders. Working through building, designing and maintaining a brand, the authors consider such aspects as strategic planning and campaign management, research and measurement, media relations, employee communication, leadership and change communication, and crisis branding. Critically, differing methods and approaches applied to branding and communication research design are assessed, including both qualitative and quantative methods. Proposing a mixture of theory and practice with international case studies, this book is an invaluable companion for advanced undergraduate and postgraduate students, academics of marketing and strategic brand management, as well as managers and decision makers globally.
Employer Branding For Competitive Advantage
DOWNLOAD
Author : Geeta Rana
language : en
Publisher: CRC Press
Release Date : 2021-03-21
Employer Branding For Competitive Advantage written by Geeta Rana and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-21 with Technology & Engineering categories.
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
Handbook Of Research On Supply Chain Management For Sustainable Development
DOWNLOAD
Author : Akkucuk, Ulas
language : en
Publisher: IGI Global
Release Date : 2018-05-11
Handbook Of Research On Supply Chain Management For Sustainable Development written by Akkucuk, Ulas and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with Business & Economics categories.
The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. The Handbook of Research on Supply Chain Management for Sustainable Development is a critical scholarly resource that examines academic and corporate interest in sustainability in all facets of business management. Featuring coverage on a wide range of topics such as green supply chains, environmental standards, and production planning, this book is geared toward professionals, researchers, and managers seeking current and relevant research on optimizing supply chains to ensure fair labor practices, lower emissions, and a cleaner environment.