Understanding Interactive Network Branding In Sme Firms
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Understanding Interactive Network Branding In Sme Firms
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Author : Jan-Åke Törnroos
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-11-12
Understanding Interactive Network Branding In Sme Firms written by Jan-Åke Törnroos and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
Handbook Of Sustainability Driven Business Strategies In Practice
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Author : Markovic, Stefan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-12-07
Handbook Of Sustainability Driven Business Strategies In Practice written by Markovic, Stefan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-07 with Business & Economics categories.
Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.
Individuals In B2b Marketing
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Author : Maria Ivanova-Gongne
language : en
Publisher: Taylor & Francis
Release Date : 2024-06-21
Individuals In B2b Marketing written by Maria Ivanova-Gongne and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-21 with Business & Economics categories.
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is important, as those in charge of the SMEs are often the face and the mind of a company. However, the role of the individual in B2B marketing literature has often been overlooked. This book covers the gap by providing a variety of novel perspectives that involve individuals as central figures in the B2B marketing environment. This book will provide practical implications on the topics in focus, which will bring the role and importance of individuals to the fore in the understanding of how B2B marketing works. It introduces readers to the role of embedded individual managers in developing and changing business systems and networks and consists of three core sections: cognition (individual sensemaking within a business environment), action (decision-making in business networks), and finally, contextualization (interrelation between micro- and macro-levels). Each section is supported with case studies to exemplify the research ideas presented. Individuals in B2B Marketing offers a comprehensive investigation into this much overlooked topic and will be a valuable resource for marketing, entrepreneurship, and international business scholars and graduate students in particular.
Financial Inclusion And Sustainable Development In Sub Saharan Africa
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Author : David Mhlanga
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-07
Financial Inclusion And Sustainable Development In Sub Saharan Africa written by David Mhlanga and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-07 with Business & Economics categories.
This book delves into the transformative power of the Fourth Industrial Revolution (4IR) in reshaping the landscape of sustainable development in one of the world's most vibrant regions. This edited volume explores the synergy between cutting-edge digital technologies and innovative financial strategies to drive responsible business practices that align with the Sustainable Development Goals (SDGs). This book navigates the complex interplay between technological advancements, financial inclusion, corporate social responsibility, environmental stewardship, and ethical governance. It critically assesses how digital innovations—ranging from artificial intelligence, blockchain, and the Internet of Things (IoT) to green technologies and fintech—alongside novel financial instruments such as green bonds and impact investing, can address key concerns such as poverty alleviation, gender parity, and environmental sustainability. With a wide range of expert contributions, this volume offers useful insights and practical solutions to promote financial inclusion and encourage sustainable growth in Sub-Saharan Africa. It achieves this through a combination of empirical research, case studies, and policy analysis. This resource is crucial for policymakers, scholars, and development practitioners who are dedicated to advancing inclusive and sustainable development.
Approaches To Corporate Social Responsibility
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Author : Stefan Markovic
language : en
Publisher: Taylor & Francis
Release Date : 2023-08-25
Approaches To Corporate Social Responsibility written by Stefan Markovic and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-25 with Business & Economics categories.
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions. Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.
Developing Insights On Branding In The B2b Context
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Author : Nikolina Koporcic
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-08-09
Developing Insights On Branding In The B2b Context written by Nikolina Koporcic and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-09 with Business & Economics categories.
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Handbook Of Entrepreneurship And Marketing
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Author : Ian Fillis
language : en
Publisher: Edward Elgar Publishing
Release Date : 2020-07-31
Handbook Of Entrepreneurship And Marketing written by Ian Fillis and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-31 with Business & Economics categories.
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Enterprise Development In Smes And Entrepreneurial Firms Dynamic Processes
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Author : Ndubisi, Nelson Oly
language : en
Publisher: IGI Global
Release Date : 2013-02-28
Enterprise Development In Smes And Entrepreneurial Firms Dynamic Processes written by Ndubisi, Nelson Oly and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-28 with Business & Economics categories.
In order to increase the economic opportunities available, enterprise development plays a crucial role in the progression of socio-economic development for small and medium enterprises. Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes explores the process of enterprise development and its reconstruction of entrepreneurial identities, critical competencies as well as market turnaround for SMEs. This book aims to be a critical resource in the understanding of enterprise strategies adopted and lessons learned for management development. It is a successful resource for students, researchers and professionals interested in the growth SMEs.
Innovations In Digital Branding And Content Marketing
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Author : Das, Subhankar
language : en
Publisher: IGI Global
Release Date : 2020-09-25
Innovations In Digital Branding And Content Marketing written by Das, Subhankar and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-25 with Business & Economics categories.
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Computer Mediated Marketing Strategies Social Media And Online Brand Communities
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Author : Bowen, Gordon
language : en
Publisher: IGI Global
Release Date : 2014-10-31
Computer Mediated Marketing Strategies Social Media And Online Brand Communities written by Bowen, Gordon and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-31 with Business & Economics categories.
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.