Powerbranding
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Powerbranding
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Author : Marty Brandt
language : en
Publisher:
Release Date : 1997
Powerbranding written by Marty Brandt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Brand name products categories.
Power Branding
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Author : Steve McKee
language : en
Publisher: St. Martin's Press
Release Date : 2014-01-07
Power Branding written by Steve McKee and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.
Power Branding Secrets
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Author : Edwin Dearborn
language : en
Publisher: Dearborn Media Group
Release Date : 2015-06-06
Power Branding Secrets written by Edwin Dearborn and has been published by Dearborn Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-06 with categories.
I wrote Power Branding Secrets to help small businesses, entrepreneurs and startups to develop brands that grow into enduring, profitable enterprises. In my book, you will learn: * How to build a brand from scratch * What are the most effective online advertising methods * How to leverage social media and video marketing to grow a brand * How the media can become an ally and one of your best methods to FREE advertising and marketing Are you looking to attract more customers and grow your revenue? In this book, you will discover proven branding, marketing and modern advertising methods that will grow any brand. Building a Power Brand requires proven and tested know-how, hard work, ingenuity, creativity, humility and a tremendous amount of bull-headed determination. With good online advertising, video marketing, blogging and social media, any brand can attract more customers and generate higher revenue. People prefer to purchase branded products and services that showcase their status and position in life to their friends and to the world at large. A Power Brand is a highly effective device that catapults brand awareness above that of competitors, thus creating a definitive edge for your marketing, advertising, business development, and revenue. Moreover, a Power Brand permits customers to see a product or service as something more than utilitarian. Your brand becomes a part of something significant in their lives and is interwoven into their sense of well-being, providing a richer existence. Power Branding achieves previously unrealized benefits for your business or startup and it achieves these by telling people four important factors: 1. Who you are. 2. What you do. 3. How you do it. 4. Why you do it.
Power Branding
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Author : Joe Gregory
language : en
Publisher: Bookshaker
Release Date : 2008-10-03
Power Branding written by Joe Gregory and has been published by Bookshaker this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-03 with Business & Economics categories.
Stand Out. Get Noticed. Be Remembered. Do you often struggle for inspiration when people ask you what you do? Would you like to charge a premium for your service but fear your customers won't pay it? Do you feel like you have to 'fake it to make it'? Is it becoming increasingly difficult to stand out in a crowded, 'me too', market-place? Do you put people to sleep with your 'sales patter' and would you even notice? Do you think branding is just about your logo and business stationery? Can you really harness the power of 'big budget branding' on a shoestring? The answer is yes! In this essential Lean Marketing toolbook you'll master the essential branding principles which allow you to stand out, be remembered and attract clients willing to pay a premium.
Power Branding
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Author : Ann Chambers
language : en
Publisher: Pennwell Books
Release Date : 1998
Power Branding written by Ann Chambers and has been published by Pennwell Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
...examines marketing & branding of electricity, what it is how it's done, what benefits are for electric utilities, marketers & even natural gas companies allied with the utilities.
Brand Power
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Author : Paul Stobart
language : en
Publisher: Springer
Release Date : 2016-07-27
Brand Power written by Paul Stobart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Global Brand Power
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Author : Yana Belenkaya
language : en
Publisher:
Release Date : 2016-08-02
Global Brand Power written by Yana Belenkaya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with categories.
The Power Of Branding
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Author : Tony Sinanis
language : en
Publisher: Corwin Press
Release Date : 2014-09-04
The Power Of Branding written by Tony Sinanis and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with Education categories.
Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!
Graphis
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Author :
language : en
Publisher:
Release Date : 1997
Graphis written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.
Self Marketing Power
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Author : Jeff Beals
language : en
Publisher: Keynote Publishing LLC
Release Date : 2008
Self Marketing Power written by Jeff Beals and has been published by Keynote Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Conduct of life categories.
Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories