The Power Of Branding
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The Power Of Branding
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Author : Tony Sinanis
language : en
Publisher: Corwin Press
Release Date : 2014-09-04
The Power Of Branding written by Tony Sinanis and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with Education categories.
Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!
Power Branding
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Author : Steve McKee
language : en
Publisher: St. Martin's Press
Release Date : 2014-01-07
Power Branding written by Steve McKee and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.
Unleash The Power Of Branding
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Author : Joe Praveen Sequeira
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-03-03
Unleash The Power Of Branding written by Joe Praveen Sequeira and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-03 with categories.
NOW IS THE BEST TIME TO ACCELERATE YOUR BRAND POWER! To build brand power for your company in a world without borders, you need to be fully grounded in the latest branding theory. That way you will be able to create a friendly, engaging brand that has the ability to bring customers back again and again! In Unleash the POWER of Branding, you will find out why building a stronger, three dimensional brand is so critical in today's crowded market. From dominating your competition, getting to know your customers, and personalizing your company, these are the strategies of the future. You will also understand: - How past brands helped shape society and where modern branding is going - What customers demand from a brand and how to market your brand - How to promote recognition and rise above your competition - Why a strong emotional brand with a content machine builds continual brand equity - How to create a seamless, integrated brand on multiple touch points This guide will bring you up to speed on all of the latest branding plays for entrepreneurs, business owners, and investors that want to orientate themselves in modern brand theory. Also get clarity on how to attract and, ultimately, delight your potential customers.
The Power Of Brands
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Author :
language : id
Publisher: Gramedia Pustaka Utama
Release Date :
The Power Of Brands written by and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Brand Power
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Author : Paul Stobart
language : en
Publisher: Springer
Release Date : 2016-07-27
Brand Power written by Paul Stobart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself. Many in the world of marketing have commented on the power of individual brands and the value that they have in contributing to the financial well-being of a company. Seldom however have the owners of the world's leading brands been invited to give their views. This book gives brand owners the opportunity to put forward their own views on the power and importance of brands. Contributions from senior executives at Coca-Cola, Guinness, Nestle, Grand Metropolitan, Mercedes, BSN, Benetton, Tesco, Maruha and Mars cover subjects such as the importance of brand power and how to create, manage and value brand power and important contributions from academics, management consultants and marketing experts are also included.
Branding
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Author : David E. Carter
language : en
Publisher: Watson-Guptill Publications
Release Date : 1999
Branding written by David E. Carter and has been published by Watson-Guptill Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Anyone who participates in creating or managing corporate or brand identity programs will benefit from studying this state-of-the-art survey.
Power Brands
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Author : Jesko Perrey
language : en
Publisher: John Wiley & Sons
Release Date : 2015-04-27
Power Brands written by Jesko Perrey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-27 with Business & Economics categories.
Brand success can be managed What distinguishes a brand-name product from no-name competitors? How can companies assess and enhance the value of their brands? What steps can executives take to manage their brands successfully? Reliable answers to these and other questions can be found with the proven BrandMatics-Konzept from McKinsey. Now in its third revised and enhanced edition, Power Brands incorporates many recent advances in the field: New research on the evolution of brand relevance - both in B2C and B2B. Two modular additions to the proven brand purchase funnel framework. All-new chapters on brand delivery, MROI, and digital brand management. Dozens of new case studies - from insights generation to brand promise definition. Six new in-depth interviews with distinguished international brand managers.
Global Brand Power
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Author : Barbara E. Kahn
language : en
Publisher: University of Pennsylvania Press
Release Date : 2013-03-05
Global Brand Power written by Barbara E. Kahn and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Business & Economics categories.
The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
The Power Of Belonging
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Author : Said Aghil Baaghil
language : en
Publisher: iUniverse
Release Date : 2013-04
The Power Of Belonging written by Said Aghil Baaghil and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Business & Economics categories.
The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a business would be particularly well-served to read Baaghil's advice concerning brands, since he makes a passionate argument that branding starts at the business conception stage. Business owners who don't think about their brands from the beginning, says Baaghil, are still building a brand perception-they're just building an unplanned, "wild" brand perception. By the time the new entrepreneur is ready to release a product, if he or she is thinking of branding merely as colors and a logo, it may be too late. One of the most interesting and useful parts of the book is Baaghil's ongoing engagement with the problems of business and marketing specifically with regard to the Middle East and the developing world. He speaks warmly yet firmly to Middle Eastern CEOs, providing them with needful advice that comes from his clear vision of how far there is to go, but more importantly, how great the possibilities are for business and culture in the region.
The Power Of Personal Branding
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Author : Tim O'Brien
language : en
Publisher: Mendham Publishing
Release Date : 2007
The Power Of Personal Branding written by Tim O'Brien and has been published by Mendham Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
"Why is personal branding so important today? At one time, superior skills, great resources and inside knowledge gave you a competitive advantage; now they are merely prerequisites if you even hope to compete in today's marketplace. Our personal brand--the word or phrase we want others to think of when they think of us--is all that is left to differentiate us from the pack. Because your personal brand is uniquely about you, it will never become a commodity. Statistics overwhelmingly show people buy personalities and ideas long before they buy products or services. The challenge for most professionals is that they lack the discipline necessary to define their personal brands. As a result, their peers select it for them. Unfortunately, the personal brand others select for you will not always be the personal brand you would have selected for yourself. This is where The Personal Branding Group comes in."--Descripción del editor.