The Power Of Branding

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Power Branding

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Author : Steve McKee
language : en
Publisher: Macmillan + ORM
Release Date : 2014-01-07

Power Branding written by Steve McKee and has been published by Macmillan + ORM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Business & Economics categories.

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald's, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.

The Power Of Branding

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Author : Tony Sinanis
language : en
Publisher: Corwin Press
Release Date : 2014-09-04

The Power Of Branding written by Tony Sinanis and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-04 with Education categories.

Turn a spotlight on what’s great about your school! Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series. Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district. Includes concrete suggestions and in-depth case studies that will help you: Artfully create a brand name, symbol or design Share great events using blogs and more Empower all stakeholders, including students Teach digital citizenship K-12 Use this all-inclusive guide to start sharing just how special your school is!

Global Brand Power

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Author : Barbara E. Kahn
language : en
Publisher: University of Pennsylvania Press
Release Date : 2013-03-05

Global Brand Power written by Barbara E. Kahn and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Business & Economics categories.

The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Passion Branding

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Author : Neill Duffy
language : de
Publisher: John Wiley & Sons
Release Date : 2004-11-19

Passion Branding written by Neill Duffy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-19 with Business & Economics categories.

In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

Branding

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Author : Robert Jones
language : en
Publisher: Oxford University Press
Release Date : 2017

Branding written by Robert Jones and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Inside The Box

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Author : Gregory A. Sausaman
language : en
Publisher: Ice Cream 4 You International, LLC
Release Date : 2018-12-22

Inside The Box written by Gregory A. Sausaman and has been published by Ice Cream 4 You International, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-22 with Business & Economics categories.

A comprehensive guide on how to successfully increase sales with a robustly profitable complementary brand partner.

Self Marketing Power

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Author : Jeff Beals
language : en
Publisher: Keynote Publishing LLC
Release Date : 2008

Self Marketing Power written by Jeff Beals and has been published by Keynote Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Conduct of life categories.

Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder.Through fascinating examples and entertaining stories, you will learn how to:Build a personal brand and promote it to your personal target audience Think like a politician in order to get ahead in business Establish name recognition and become a "celebrity" inside your sphere of interest Get real results from your networking efforts Exploit your current job for self marketing benefits Become a superstar in your profession Develop an expertise and become a sought-after speaker, consultant and source for news stories

Brands And Branding

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Author : Rita Clifton
language : en
Publisher: Economist Books
Release Date : 2009

Brands And Branding written by Rita Clifton and has been published by Economist Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Brand name products categories.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

Sounds Like Branding

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Author : Jakob Lusensky
language : en
Publisher: Bloomsbury Information
Release Date : 2011

Sounds Like Branding written by Jakob Lusensky and has been published by Bloomsbury Information this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Broadcast advertising categories.

No Marketing Blurb

Display Of Power

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Author : Daymond John
language : en
Publisher:
Release Date : 2007

Display Of Power written by Daymond John and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Biography & Autobiography categories.

This book tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation with the FUBU brand. Daymond John lays it all out on the line, his secrets to success, his triumphs, and his failures, to show what it takes to harness and display the power that resides in us all.--[book cover]