Practical Digital Marketing And Ai Psychology

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Practical Digital Marketing And Ai Psychology

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Author : J. JONATHAN. GABAY
language : en
Publisher: Routledge
Release Date : 2024-08-05

Practical Digital Marketing And Ai Psychology written by J. JONATHAN. GABAY and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-05 with Business & Economics categories.

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice - all written and presented in a highly accessible style.

Practical Digital Marketing And Ai Psychology

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Author : J. Jonathan Gabay
language : en
Publisher: Taylor & Francis
Release Date : 2024-08-05

Practical Digital Marketing And Ai Psychology written by J. Jonathan Gabay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-05 with Business & Economics categories.

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.

Artificial Intelligence Marketing And Predicting Consumer Choice

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Author : Steven Struhl
language : en
Publisher: Kogan Page
Release Date : 2017

Artificial Intelligence Marketing And Predicting Consumer Choice written by Steven Struhl and has been published by Kogan Page this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.

Compare and contrast the widely differing approaches to predictive analytics and predicting consumer choice, and develop your understanding through practical terms that are grounded in business reality.

Practical Frameworks For New Age Digitalization Business Strategy

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Author : Tee, Poh Kiong
language : en
Publisher: IGI Global
Release Date : 2025-07-02

Practical Frameworks For New Age Digitalization Business Strategy written by Tee, Poh Kiong and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-02 with Business & Economics categories.

In today’s digital landscape, businesses must adopt forward-thinking strategies to remain competitive. New-age digitalization implements advanced technologies and integrates them into every aspect of business operations to drive innovation, agility, and customer-centric value. Practical frameworks like digital transformation plans, data-driven decision-making, and platform-based systems become essential tools for organizations navigating this shift. These frameworks provide structured approaches for leveraging emerging technologies, while aligning digital initiatives with strategic business goals. Further research may present new strategies for effective sustainability and scalability. Practical Frameworks for New-Age Digitalization Business Strategy explores digitalization and sustainability practices and their impact on businesses in terms of marketing and management strategies for market demand and sustainable growth. It examines new approaches to market adaptability in the age of digitalization and sustainability. This book covers topics such as cloud computing, data privacy, and management studies, and is a useful resource for business owners, computer engineers, managers, academicians, researchers, and data scientists.

Digital And Social Media Marketing

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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11

Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Machine Learning And Artificial Intelligence In Marketing And Sales

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Author : Niladri Syam
language : en
Publisher:
Release Date : 2021-03-10

Machine Learning And Artificial Intelligence In Marketing And Sales written by Niladri Syam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-10 with Business & Economics categories.

Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming. Bringing together the qualitative and the technological, and avoiding a simplistic broad overview, this book equips those in the field with methods to implement machine learning and AI models within their own organisations. Bridging the Domain Specialist - Data Scientist Gap (DS-DS Gap) is imperative to the success of this and chapters delve into this subject from a marketing practitioner and the data scientist perspective. Rather than a context-free introduction to AI and machine learning, data scientists implementing these methods for addressing marketing and sales problems will benefit most if they are exposed to how AI and machine learning have been applied specifically in the marketing and sales contexts. Marketing and sales practitioners who want to collaborate with data scientists can be much more effective when they expand their understanding across boundaries to include machine learning and AI.

The Future Of Artificial Intelligence In Digital Marketing

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Author : Maria Johnsen
language : en
Publisher: Maria Johnsen
Release Date : 2017-09-01

The Future Of Artificial Intelligence In Digital Marketing written by Maria Johnsen and has been published by Maria Johnsen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-01 with Business & Economics categories.

The Future of Artificial Intelligence in Digital Marketing" is a meticulously crafted research book designed to cater to higher education enthusiasts. Within its pages lies a treasure trove of practical information, unveiling the profound impact of AI on digital marketing processes. This comprehensive work is tailored for marketing experts and scholars alike, providing valuable insights into the seamless integration of AI technologies in the marketing landscape. Highlights: Embracing the AI Revolution: A Journey into Digital Marketing Embark on a captivating journey as we explore the rise of Artificial Intelligence in the world of digital marketing. Discover the core principles and innovative technologies reshaping marketing strategies, and unlock the potential of AI for businesses of all scales. Leveraging AI for Consumer Insights and Market Analysis: Unravel the power of AI-driven data analytics as we delve into the art of understanding and connecting with target audiences. Experience the transformative capabilities of AI in extracting invaluable consumer insights, sentiment analysis, and predictive modeling. Personalization Redefined: AI in Customer Experience Witness a paradigm shift in customer experience through personalized AI-driven interactions. Uncover the secrets to crafting tailored marketing campaigns that resonate with individuals on a deeper level, fostering brand loyalty like never before. Automating Marketing Processes with AI: Streamline your marketing workflows with AI automation. Learn how AI-powered tools optimize various marketing tasks, enabling you to focus on creativity and strategic decision-making. Ethical Considerations and Future Prospects: Explore the ethical dimensions of AI in digital marketing and its implications for the industry's future. Delve into responsible AI practices and ponder the endless possibilities of this ever-evolving technology. "The Future of Artificial Intelligence in Digital Marketing" is a must-have resource for all those seeking to stay at the forefront of marketing innovation. Embrace the AI revolution and equip yourself with the knowledge to thrive in the digital marketing landscape of tomorrow.

Advances In Digital Marketing In The Era Of Artificial Intelligence

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Author : Moez Ltifi
language : en
Publisher: CRC Press
Release Date : 2024-07-12

Advances In Digital Marketing In The Era Of Artificial Intelligence written by Moez Ltifi and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-12 with Business & Economics categories.

This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Ai In Digital Marketing Training Guide

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Author : Dwayne Anderson
language : en
Publisher: Estalontech
Release Date : 2022-08-19

Ai In Digital Marketing Training Guide written by Dwayne Anderson and has been published by Estalontech this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-19 with Business & Economics categories.

Are you looking to optimize Artificial Intelligence in Digital Marketing? Artificial Intelligence in Digital Marketing can be the golden ticket to creator success. Artificial intelligence is a hot topic for businesses. AI proficiencies are mounting the possibilities for how corporations approach real-time engagement with their customers, manage their processes, and make business continuity. As technology advances, corporations are finding new ways to innovate and expand. It is, therefore, no surprise that Artificial Intelligence in Digital Marketing is a growing trend in the online world. It is most definitely the future of digital marketing. It will bring human experiences closer to technology in the future. Creators and Marketers have built businesses and careers on and through optimizing AI in Digital marketing. Using Artificial Intelligence in Digital Marketing will assist brands in delivering a better-quality customer experience, marketing their brand well, and reaching the masses. As per the statistics, • 61% of marketers say artificial intelligence is the most crucial aspect of their data strategy. • 80% of business and tech innovators say AI already enhances efficiency. • Existing AI technology can improve business productivity by up to 40%. • 97% of mobile users are using AI-powered voice assistants • 83% of initial AI adopters have already attained substantial (30%) or moderate (53%) economic benefits AI would make digital advertising and marketing more targeted as well as accurate. It will assist in optimizing campaigns and deliver a better ROI than ever before. There are many reasons to believe that Artificial Intelligence in Digital Marketing is an integral part of today’s world. As a business owner, you must think of new and innovative ways to make people take notice of your products and services. With this awesome and up-to-date AI In Digital Marketing course ,it will enable you to develop a robust Artificial Intelligence Marketing strategy for your organization and create exclusive engagement to stand out, captivate your audience as well as raising profits exponentially. This guide will educate you about how Artificial intelligence is being used towards optimizing digital marketing campaigns by improvising almost all aspects, from understanding the customers well to analyzing the campaign performance. The most common uses of Artificial Intelligence in Digital Marketing are · Automation of the regular tasks and processes · Gain comprehensive customer insights · Understand the latest industry pattern as well as content creation trends · Personalization of marketing communication · Generate, nurture and convert leads Artificial Intelligence in Digital Marketing provides a robust and well-established platform with vast audiences and accessible intellectual machines and tools. It is time that your business should have practical Artificial Intelligence in your Digital Marketing strategy. Just use the tips and information we covered to get started. Using the strategy and information provided in our Mastery Guide, you will master the essentials of creating intelligent machines. So, consider getting our comprehensive and up-to-date guide jam-loaded with the latest and best-in-the-industry knowledge about Artificial Intelligence in Digital Marketing strategy.

Artificial Intelligence For Marketing

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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14

Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.