Practical Web Analytics For User Experience
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Practical Web Analytics For User Experience
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Author : Michael Beasley
language : en
Publisher: Newnes
Release Date : 2013-06-21
Practical Web Analytics For User Experience written by Michael Beasley and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-21 with Computers categories.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Practical Web Analytics For User Experience
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Author : Michael Beasley
language : en
Publisher: Morgan Kaufmann Pub
Release Date : 2013
Practical Web Analytics For User Experience written by Michael Beasley and has been published by Morgan Kaufmann Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Computers categories.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
Quantifying The User Experience
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Author : Jeff Sauro
language : en
Publisher: Morgan Kaufmann
Release Date : 2016-07-12
Quantifying The User Experience written by Jeff Sauro and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-12 with Computers categories.
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. - Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices - Includes new and revised information on standardized usability questionnaires - Includes a completely new chapter introducing correlation, regression, and analysis of variance - Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data - Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Ux For The Web
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Author : Marli Ritter
language : en
Publisher: Packt Publishing Ltd
Release Date : 2017-09-28
Ux For The Web written by Marli Ritter and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-28 with Computers categories.
Learn how UX and design thinking can make your site stand out from the rest of the internet. About This Book Learn everything you need to know about UX for your Web Design. Design B2B, B2C websites that stand out from the competitors with this guide Enhance your business by improving customer accessibility and retention. Who This Book Is For If you're a designer, developer, or just someone who has the desire to create websites that are not only beautiful to look at but also easy to use and fully accessible to everyone, including people with special needs, UX for the Web will provide you with the basic building blocks to achieve just that. What You Will Learn Discover the fundamentals of UX and the User-Centered Design (UCD) Process. Learn how UX can enhance your brand and increase user retention Learn how to create the golden thread between your product and the user Use reliable UX methodologies to research and analyze data to create an effective UX strategy Bring your UX strategy to life with wireframes and prototypes Set measurable metrics and conduct user tests to improve digital products Incorporate the Web Content Accessibility Guidelines (WCAG) to create accessible digital products In Detail If you want to create web apps that are not only beautiful to look at, but also easy to use and fully accessible to everyone, including people with special needs, this book will provide you with the basic building blocks to achieve just that. The book starts with the basics of UX, the relationship between Human-Centered Design (HCD), Human-Computer Interaction (HCI), and the User-Centered Design (UCD) Process; it gradually takes you through the best practices to create a web app that stands out from your competitors. You'll also learn how to create an emotional connection with the user to increase user interaction and client retention by different means of communication channels. We'll guide you through the steps in developing an effective UX strategy through user research and persona creation and how to bring that UX strategy to life with beautiful, yet functional designs that cater for complex features with micro interactions. Practical UX methodologies such as creating a solid Information Architecture (IA), wireframes, and prototypes will be discussed in detail. We'll also show you how to test your designs with representative users, and ensure that they are usable on different devices, browsers and assistive technologies. Lastly, we'll focus on making your web app fully accessible from a development and design perspective by taking you through the Web Content Accessibility Guidelines (WCAG). Style and Approach This is an easy-to-understand step-by-step guide with full of examples to that will help you in creating good UX for your web applications.
Net Craft Innovation Practical Web Development For Mac Users
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-15
Net Craft Innovation Practical Web Development For Mac Users written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-15 with Technology & Engineering categories.
In an increasingly digital world, having a strong online presence is no longer a luxury but a necessity. Whether you're a business owner looking to expand your reach or an individual seeking to share your ideas with the world, a well-crafted website is your gateway to success. "Net-Craft Innovation: Practical Web Development for Mac Users" is the ultimate guide to creating and maintaining a professional and engaging website using the power of Macintosh computers. This comprehensive resource takes you on a journey through the essential aspects of web development, from the basics of HTML and CSS to the intricacies of server-side programming and database connectivity. With clear explanations, practical examples, and hands-on exercises, this book empowers you to: * Design and develop user-friendly websites that cater to the needs of your target audience * Implement dynamic and interactive features to enhance user engagement * Optimize your website for peak performance and accessibility across all devices * Ensure the security and privacy of your users' data * Stay up-to-date with the latest trends and technologies in web development Whether you're a complete beginner or an experienced developer seeking to expand your skillset, "Net-Craft Innovation" is your ultimate companion on the path to web development mastery. Unlock the full potential of the internet and transform your ideas into a thriving online presence with this comprehensive guide. Within these pages, you'll discover: * The fundamentals of web design and development, including HTML, CSS, JavaScript, and more * Step-by-step instructions for creating dynamic and interactive web pages * Techniques for optimizing website performance and accessibility * In-depth coverage of web security and best practices for protecting user data * Insights into the latest trends and technologies shaping the future of the web With "Net-Craft Innovation," you'll gain the confidence and expertise to create a website that not only meets your needs but also exceeds the expectations of your users. Embrace the power of the digital age and take your online presence to new heights. If you like this book, write a review on google books!
Ux Research
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Author : Brad Nunnally
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2016-11-15
Ux Research written by Brad Nunnally and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-15 with Computers categories.
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure
Actionable Web Analytics
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Author : Jason Burby
language : en
Publisher: John Wiley & Sons
Release Date : 2007-08-27
Actionable Web Analytics written by Jason Burby and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-27 with Computers categories.
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Measuring The User Experience
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Author : Bill Albert
language : en
Publisher: Newnes
Release Date : 2013-05-23
Measuring The User Experience written by Bill Albert and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-23 with Computers categories.
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. - Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system - Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed - Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Measuring The User Experience
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Author : Bill Albert
language : en
Publisher: Morgan Kaufmann
Release Date : 2022-02-08
Measuring The User Experience written by Bill Albert and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Computers categories.
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel. - Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data - Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system - Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed - Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
Icas2014 International Conference On Analytics Driven Solutions
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Author : Eduardo Rodriguez
language : en
Publisher: Academic Conferences Limited
Release Date : 2014-09-10
Icas2014 International Conference On Analytics Driven Solutions written by Eduardo Rodriguez and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-10 with Education categories.