Praxisbuch Public Relations
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Praxisbuch Public Relations
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Author : Folker Kraus-Weysser
language : de
Publisher:
Release Date : 2002
Praxisbuch Public Relations written by Folker Kraus-Weysser and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Halkla ilişkiler - Almanya categories.
Public Relations Praxisbuch
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Author : Dieter Georg Herbst
language : de
Publisher: BookRix
Release Date : 2015-09-25
Public Relations Praxisbuch written by Dieter Georg Herbst and has been published by BookRix this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-25 with Business & Economics categories.
Für einen praxisnahen, aktuellen Einblick: Public Relations zeigt, was Öffentlichkeitsarbeit leisten kann. Die Leser/innen lernen dabei, wie sich zukunftsfähige Kommunikationsziele ermitteln, in Public Relations umsetzen und überprüfen lassen. Das in 4., aktualisierter Auflage erschienene Standardwerk hilft Einsteigern und PR-Profis aus Unternehmen, Vereinen und anderen Organisationen. Mit konkreten Tipps: von Themen der Imagebildung und -messung bis hin zur Frage, wie sich ein Pressetext optimal formulieren lässt.
Medienarbeit 2 0
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Author : Norbert Schulz-Bruhdoel
language : de
Publisher: Frankfurter Allgemeine Buch
Release Date : 2011-03-01
Medienarbeit 2 0 written by Norbert Schulz-Bruhdoel and has been published by Frankfurter Allgemeine Buch this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-01 with Business & Economics categories.
Der offene Dialog im Web 2.0 bringt einschneidende Veränderungen mit sich – sowohl für die Journalisten als auch für die PR-Zunft. Denn jeder Bürger kann mit den Funktionen der "Social Media" selbst publizieren, was er für mitteilenswert hält. Der Internetnutzer stellt die Themen- und Meinungshoheit von Zeitung, Fernsehen und Radio in Frage. Er misstraut dem Medienangebot und schafft neben den etablierten Medien neue Foren für den Informations- und Meinungsaustausch in Weblogs und Wikis, Communities und virtuellen Welten. Dieser epochale mediale, ja kulturelle Paradigmenwechsel, in dessen Folge die klassischen Medien stetig an Bedeutung verlieren, zwingt die Branche zum Umdenken. Crossmediales Arbeiten wird zur Pflicht, will man die Chancen des Web 2.0 nutzen und aktiv an der rasanten Entwicklung teilnehmen. Doch viele Unternehmen zögern und verkennen noch das Potential, das Web 2.0 bietet. Es ist ohne Alternative, sich auf die neue Kommunikationskultur des Netzes einzulassen, aber dazu müssen sich Organisationsstrukturen, Denk- und Handlungsweisen verändern. Nur der rückhaltlos offene und ehrliche Dialog auf allen Kanälen verspricht Erfolg. Auf die Kommunikationsmanager kommen spannende Zeiten zu: Sie müssen sich neu erfinden. "Medienarbeit 2.0" macht die Möglichkeiten des Web 2.0 transparent und vermittelt die strategischen Ansätze für Berater und Unternehmen, die den Chancen und Herausforderungen einer sich rasant ändernden Kommunikationskultur durch Denken in neuen Strukturen gewachsen sein wollen. Ein Buch für die Kommunikationsbranche, das richtungsweisend ist. Jetzt in der 2., aktualisierten Auflage!
Die Pr Und Pressefibel
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Author : Norbert Schulz-Bruhdoel
language : de
Publisher:
Release Date : 2008
Die Pr Und Pressefibel written by Norbert Schulz-Bruhdoel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Effective Public Relations And Media Strategy Third Edition
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Author : REDDI, C.V. NARASIMHA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2019-09-01
Effective Public Relations And Media Strategy Third Edition written by REDDI, C.V. NARASIMHA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-01 with Business & Economics categories.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
Discovering Public Relations
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2023-11-18
Discovering Public Relations written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-18 with Language Arts & Disciplines categories.
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Introduction To Strategic Public Relations
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Author : Janis Teruggi Page
language : en
Publisher: SAGE Publications
Release Date : 2017-11-30
Introduction To Strategic Public Relations written by Janis Teruggi Page and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Language Arts & Disciplines categories.
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2003-06-20
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Business & Economics categories.
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
The Public Relations Strategic Toolkit
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Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2012
The Public Relations Strategic Toolkit written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.