The Global Public Relations Handbook
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The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2019-10-21
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Business & Economics categories.
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
The Global Public Relations Handbook Revised And Expanded Edition
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2009-01-13
The Global Public Relations Handbook Revised And Expanded Edition written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-13 with Business & Economics categories.
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
The Public Relations Handbook
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Author : Alison Theaker
language : en
Publisher: Psychology Press
Release Date : 2004
The Public Relations Handbook written by Alison Theaker and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: * interviews with press officers and PR agents about their working practices * case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police * specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
The Global Public Relations Handbook
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2003-06-20
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Business & Economics categories.
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
The Public Relations Handbook
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Author : Alison Theaker
language : en
Publisher: Routledge
Release Date : 2020-10-26
The Public Relations Handbook written by Alison Theaker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Pitch Tweet Or Engage On The Street
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Author : Kara Alaimo
language : en
Publisher: Routledge
Release Date : 2016-08-25
Pitch Tweet Or Engage On The Street written by Kara Alaimo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-25 with Business & Economics categories.
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
Handbook Of Public Relations
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2001
Handbook Of Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public. The Handbook is divided into five sections. Section one defines the field, seeking to explain the role public relations play in society. Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years. No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book's contributors comprise an academic "who's who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.
The Sage Handbook Of Public Relations
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Author : Robert Lawrence Heath
language : en
Publisher: SAGE
Release Date : 2010
The Sage Handbook Of Public Relations written by Robert Lawrence Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Public Relations In Asia
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Cengage Learning
Release Date : 2004
Public Relations In Asia written by Krishnamurthy Sriramesh and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
The Routledge Handbook Of Critical Public Relations
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Author : Jacquie L'Etang
language : en
Publisher: Routledge
Release Date : 2015-08-11
The Routledge Handbook Of Critical Public Relations written by Jacquie L'Etang and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-11 with Business & Economics categories.
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.