Handbook Of Research On New Media Applications In Public Relations And Advertising
DOWNLOAD
Download Handbook Of Research On New Media Applications In Public Relations And Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Handbook Of Research On New Media Applications In Public Relations And Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Handbook Of Research On New Media Applications In Public Relations And Advertising
DOWNLOAD
Author : Esiyok, Elif
language : en
Publisher: IGI Global
Release Date : 2020-08-07
Handbook Of Research On New Media Applications In Public Relations And Advertising written by Esiyok, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-07 with Business & Economics categories.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Handbook Of Research On New Media Training And Skill Development For The Modern Workforce
DOWNLOAD
Author : Mentor, Dominic
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Handbook Of Research On New Media Training And Skill Development For The Modern Workforce written by Mentor, Dominic and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Business & Economics categories.
The abrupt shift to online learning brought on by the COVID-19 pandemic revealed the need for the adoption and application of new media, virtual training, and online skill development for the modern workforce. However, organizations are grappling with unanticipated complexities, and many have recognized the gaps between online and in-person competencies and capabilities with unaddressed needs. There is an urgent need to bridge this gap and organically grow engagement and connectedness in the digital online space with new media tools and resources. The Handbook of Research on New Media, Training, and Skill Development for the Modern Workforce exhibits how both business and educational organizations may utilize the new media computer technology to best engage in workforce training. It provides the best practices to aid the transition to successful learning environments for organizational skill development and prepare and support new media educational engagement as the new norm in all its forms and finer nuances. Covering topics such as occupational performance assessment, personal response systems, and situationally-aware human-computer interaction, this major reference work is an essential tool for workforce development organizations, business executives, managers, communications specialists, students, teachers, government officials, pre-service teachers, researchers, and academicians.
Research Anthology On Social Media Advertising And Building Consumer Relationships
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with Computers categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Proceedings Of The 2nd International Conference On Advanced Research In Social And Economic Science Icarse 2023
DOWNLOAD
Author : Bobur Sobirov
language : en
Publisher: Springer Nature
Release Date : 2024-07-10
Proceedings Of The 2nd International Conference On Advanced Research In Social And Economic Science Icarse 2023 written by Bobur Sobirov and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-10 with Political Science categories.
This is an open access book. The 2nd International Conference on Advanced Research in Social and Economic Science (ICARSE) proudly announces its return as a beacon of intellectual dialogue and collaborative discovery. This year’s conference, themed “Harnessing Social Science and Economics for Post-Pandemic Renewal: Strategies for Global Resilience and Prosperity”, seeks to foster a fertile ground where academics, professionals, and industry experts can converge to dissect, discuss, and devise strategies that leverage the power of social science and economics in charting a course towards a globally resilient and prosperous future in the post-pandemic era. In this critical juncture of history, ICARSE 2023 aims to be a crucible where innovative ideas and evidence-based strategies are cultivated to address the challenges that have emerged in the wake of the global pandemic. It aspires to facilitate discourse that would bridge gaps, forge connections, and inspire solutions that resonate on a global scale, fostering a future marked by resilience and shared prosperity.
Research Anthology On Social Media S Influence On Government Politics And Social Movements
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-08-26
Research Anthology On Social Media S Influence On Government Politics And Social Movements written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-26 with Social Science categories.
The advent of social media has had varying effects across fields, industries, and governments. As more individuals rely on this technology, its uses continue to develop and expand. Social media has forever changed the way in which politics are discussed, social movements are formed, and how governments interact with the public. To fully understand the future of social media, further study is required. The Research Anthology on Social Media's Influence on Government, Politics, and Social Movements investigates how social media is used within governments as well as the history behind the technology. The book also examines best practices, tactics, and challenges associated with utilizing social media platforms for social movements. Covering key topics such as communication, interactive technology, and social change, this major reference work is ideal for government officials, industry professionals, policymakers, administrators, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Research Anthology On Macroeconomics And The Achievement Of Global Stability
DOWNLOAD
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-08-05
Research Anthology On Macroeconomics And The Achievement Of Global Stability written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-05 with Business & Economics categories.
The COVID-19 pandemic has shocked economies around the world and created an era of global instability. As the pandemic comes to a close, it is essential to examine global economies in order to achieve and maintain global stability. By maintaining global stability, the world may be prepared for future economic shocks. The Research Anthology on Macroeconomics and the Achievement of Global Stability discusses the emerging opportunities, challenges, and strategies within the field of macroeconomics. It features advancements in the field that encourage global economic stability. Covering topics such as Islamic banking, international trade, and Econophysics, this major reference work is an ideal resource for economists, government leaders and officials, business leaders and executives, finance professionals, students and educators of higher education, librarians, researchers, and academicians.
Global Perspectives On The Strategic Role Of Marketing Information Systems
DOWNLOAD
Author : Medina-Quintero, Jose Melchor
language : en
Publisher: IGI Global
Release Date : 2023-05-08
Global Perspectives On The Strategic Role Of Marketing Information Systems written by Medina-Quintero, Jose Melchor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with Business & Economics categories.
A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization’s future and its environment as well as matching the organization’s characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Transformed Communication Codes In The Mediated World A Contemporary Perspective
DOWNLOAD
Author : Gürkan, Hasan
language : en
Publisher: IGI Global
Release Date : 2023-12-18
Transformed Communication Codes In The Mediated World A Contemporary Perspective written by Gürkan, Hasan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-18 with Language Arts & Disciplines categories.
Transformed Communication Codes in the Mediated World: A Contemporary Perspective offers a comprehensive exploration of the profound shifts in communication practices catalyzed by the global COVID-19 pandemic. This book serves as an essential compendium of research, shedding light on the multifaceted implications of these changes across various domains. In the wake of the COVID-19 outbreak, communication paradigms underwent an unprecedented transformation, birthing an urgent need for rigorous research and analysis. The book offers a multidimensional lens to explore this transformative period. It delves into the immediate effects of COVID-19 on communication practices, unraveling how platforms like WhatsApp influenced employee efficiency and how medical professionals navigated delicate conversations with patients in the pandemic's aftermath. It also shifts the spotlight onto the evolving media landscape, dissecting changes in film production, advertising campaigns, and the very nature of media itself. As a vital resource for educators, scholars, and students, it offers a repository of case studies, theoretical insights, and practical implications. From examining communication practices within the pandemic era to exploring novel media dynamics, this book casts a wide net, capturing the essence of an era marked by unprecedented global change.
Handbook Of New Media
DOWNLOAD
Author : Leah A Lievrouw
language : en
Publisher: SAGE
Release Date : 2006-01-17
Handbook Of New Media written by Leah A Lievrouw and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-17 with Language Arts & Disciplines categories.
Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.