Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Information Resources Management Association
language : en
Publisher:
Release Date : 2021
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Information Resources Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Branding (Marketing) categories.
"This book of contributed chapters provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy by discussing how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere,"--
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 4
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 4 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 3
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 3 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Social Media Advertising And Building Consumer Relationships
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Author : Information Resources Management Association
language : en
Publisher: Business Science Reference
Release Date : 2022
Research Anthology On Social Media Advertising And Building Consumer Relationships written by Information Resources Management Association and has been published by Business Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Customer relations categories.
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Research Anthology On Social Media Advertising And Building Consumer Relationships Vol 2
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Author : Information R. . . Management Association
language : en
Publisher: Research Anthology on Social Media Advertising and Building Consumer Relationships
Release Date : 2022-05-13
Research Anthology On Social Media Advertising And Building Consumer Relationships Vol 2 written by Information R. . . Management Association and has been published by Research Anthology on Social Media Advertising and Building Consumer Relationships this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-13 with categories.
Competitive Social Media Marketing Strategies
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2016-02-02
Competitive Social Media Marketing Strategies written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-02 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Research Anthology On Usage Identity And Impact Of Social Media On Society And Culture
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2022-06-10
Research Anthology On Usage Identity And Impact Of Social Media On Society And Culture written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-10 with Computers categories.
Much of the world has access to internet and social media. The internet has quickly become a new hub for not only communication, but also community development. In most communities, people develop new cultural norms and identity development through social media usage. However, while these new lines of communication are helpful to many, challenges such as social media addiction, cyberbullying, and misinformation lurk on the internet and threaten forces both within and beyond the internet. The Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture is a comprehensive resource on the impact social media has on an individuals’ identity formation as well as its usage within society and cultures. It explores new research methodologies and findings into the behavior of users on social media as well as the effects of social media on society and culture as a whole. Covering topics such as cultural diversity, online deception, and youth impact, this major reference work is an essential resource for computer scientists, online community moderators, sociologists, business leaders and managers, marketers, advertising agencies, government officials, libraries, students and faculty of higher education, researchers, and academicians.