Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 4
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 4 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 3
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 3 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Contemporary Trends In Innovative Marketing Strategies
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Author : Barbosa, Belem
language : en
Publisher: IGI Global
Release Date : 2024-02-19
Contemporary Trends In Innovative Marketing Strategies written by Barbosa, Belem and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-19 with Business & Economics categories.
In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.
Recent Research In Management Accounting And Economics Rrmae
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Author : Hafinaz
language : en
Publisher: Taylor & Francis
Release Date : 2025-03-07
Recent Research In Management Accounting And Economics Rrmae written by Hafinaz and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-07 with Business & Economics categories.
The conference brought together innovative academics and industrial experts to present novel contributions related to real-world aspects of Economics, Management and Accounting. The primary goal of the conference was to promote research and developmental activities in these three fields. Another goal was to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Contemporary Issues In Social Media Marketing
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Author : Subir Bandyopadhyay
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-03
Contemporary Issues In Social Media Marketing written by Subir Bandyopadhyay and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-03 with Business & Economics categories.
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including: The growth in user-generated content. The growing influence of AI in content creation, including virtual influencers. The development and utilization of social media analytics. The use of social media as the primary search engine. The relationship between social media and the customer experience of the brand. Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Contemporary Issues in Marketing and Strategic Marketing. It will also be valuable reading for academics in the field and reflective practitioners.
Managing Customer Relationships Using Customer Care Techniques
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Author : Anna Brzozowska
language : en
Publisher: CRC Press
Release Date : 2024-05-15
Managing Customer Relationships Using Customer Care Techniques written by Anna Brzozowska and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-15 with Business & Economics categories.
In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
Research Anthology On Small Business Strategies For Success And Survival
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-06-25
Research Anthology On Small Business Strategies For Success And Survival written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-25 with Business & Economics categories.
Running a small business provides opportunity for greater success, increased growth, and potentially the chance to move to the global business arena, yet also much more risk. Small businesses not only have less employment, but also less annual revenue than a regular-sized business. With the growth of large corporations and chain businesses, it has become harder to maintain the survival of a small business. The COVID-19 pandemic has also brought more pressure onto the already unsteady survival of small businesses, due to forced closures, decreased agility, fewer technological innovations, and smaller customer bases. The Research Anthology on Small Business Strategies for Success and Survival offers current strategies for small businesses that can be utilized in order to maintain equal footing during challenging times. With the proper strategies available to small business owners, small businesses could not only survive, but also excel despite the environment that surrounds them. Covering topics including decision management, new supportive technologies, sustainable development, and micro-financing, this text is ideal for small business owners, entrepreneurs, startup companies, family-owned and operated businesses, restaurateurs, local retailers, managers, executives, academicians, researchers, and students.