Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2
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Research Anthology On Strategies For Using Social Media As A Service And Tool In Business
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 2 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2022-03-29
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Hybrid And Advanced Technologies
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Author : S. Prasad Jones Christydass
language : en
Publisher: CRC Press
Release Date : 2025-03-21
Hybrid And Advanced Technologies written by S. Prasad Jones Christydass and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-21 with Technology & Engineering categories.
The proceedings of the International Conference on Hybrid and Advanced Technologies (ICHAT 2024) present a rich repository of cutting-edge research on the various applications of machine learning, deep learning and AI in cybersecurity, healthcare, agriculture and communication systems. It highlights the revolutionary potential of data science in transforming traditional practices, improving efficiency and accuracy across diverse domains and addressing complex real-world challenges. These proceedings contain innovative neural-network models for agriculture that can predict tractor fuel consumption and optimize smart irrigation, besides suggesting greenhouse automation for enhanced agricultural productivity. It also provides a roadmap for IoT-based monitoring systems for asthma patients and machine learning approaches for early detection of diabetes, cancer and aquatic plant ailments. Through an array of practical examples and comparative studies, the book further highlights advancements in machine learning for enhancing palm vein authentication, combating fake news, keeping data safe and improving customer segmentation in e-commerce. The findings would be instrumental in combating critical global issues and foster a deeper understanding of the role of AI in image processing, cybersecurity, medical diagnostics and intelligent systems in the future. This will be a highly interesting guide to researchers, data scientists and practicing professionals in the fields of artificial intelligence, machine learning and cybersecurity. It will also be of interest to healthcare professionals, agricultural scientists and technology enthusiasts in fostering global collaborations, exploring future challenges and opportunities and introducing state-of-the-art technologies to streamline processes.
Impact Of Digitalization On Communication Dynamics
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Author : Rosário, Albérico Travassos
language : en
Publisher: IGI Global
Release Date : 2024-12-18
Impact Of Digitalization On Communication Dynamics written by Rosário, Albérico Travassos and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-18 with Business & Economics categories.
In today's digital age, communication dynamics are undergoing rapid and profound changes, challenging traditional theories and practices. The rise of social media, digital platforms, and the ubiquity of smartphones has revolutionized how individuals and communities interact, share information, and shape public discourse. However, this transformation has also led to concerns about misinformation, the erosion of interpersonal relationships, and the overwhelming volume of digital content. Scholars, students, and professionals are grappling with the complexities of this new communication landscape, seeking guidance on navigating and understanding its impact. Impact of Digitalization on Communication Dynamics offers a comprehensive solution to the question of how to comprehend the full impact of this digital age on our ability to communicate. This book serves as a roadmap for understanding and adapting to the digital era by synthesizing current research, incorporating theoretical frameworks, and providing real-world examples. It delves into critical topics such as media effects, interpersonal communication, health communication, and crisis communication, offering insights and strategies for effective communication in today's digital world. Through its interdisciplinary approach, the book bridges the gap between traditional communication theories and emerging technological landscapes, empowering readers to navigate the complexities of digital communication with confidence.
Research Anthology On Strategies For Maintaining Successful Family Firms
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-08-27
Research Anthology On Strategies For Maintaining Successful Family Firms written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-27 with Business & Economics categories.
Family-owned businesses account for many of the small and medium-sized enterprises that exist around the world in various industries. Due to their unique make up, these firms are often heavily influenced by family dynamics that must be reconciled by family and non-family workers alike in order to ensure the sustainability of the business. As smaller businesses competing against an increasingly globalized economy and more directly impacted by economic instability, especially in the wake of the COVID-19 pandemic, these businesses must continue to improve their practices and processes in order to not only survive but thrive. The Research Anthology on Strategies for Maintaining Successful Family Firms discusses the strategies, sustainability, and human aspects of family firms in order to understand what sets them apart from other businesses and how they can survive and compete in a globalized economy. This book discusses the unique dynamic brought by family firms that offers both opportunities and challenges for a growing business. Covering topics such as corporate venturing, the family unit, and business ethics, this text is an essential resource for family firms, entrepreneurs, managers, business students, business professors, researchers, and academicians.
Addressing Practical Problems Through The Metaverse And Game Inspired Mechanics
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Author : Malik, Garima
language : en
Publisher: IGI Global
Release Date : 2025-06-13
Addressing Practical Problems Through The Metaverse And Game Inspired Mechanics written by Malik, Garima and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Computers categories.
The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This evolution impacts society by reshaping learning methods, enhancing remote work environments, and creating new forms of social and economic interaction. Understanding these dynamics is crucial for navigating and shaping the digital ecosystems of the future. Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics explores how organizations can effectively utilize the metaverse and game-inspired mechanics to address practical problems. This book analyzes the merging of metaverse and gamification. Covering topics such as brand awareness, pollution, and virtual experiences, this book is an excellent resource for business leaders, managers, executives, technology professionals, educators, trainers, instructional designers, public sector leaders, policymakers, researchers, academicians, and more.
Fuzzy Systems And Data Mining Vii
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Author : C. Shen
language : en
Publisher: IOS Press
Release Date : 2021-11-04
Fuzzy Systems And Data Mining Vii written by C. Shen and has been published by IOS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-04 with Computers categories.
Fuzzy systems and data mining are indispensible aspects of the computer systems and algorithms on which the world has come to depend. This book presents papers from FSDM 2021, the 7th International Conference on Fuzzy Systems and Data Mining. The conference, originally due to take place in Seoul, South Korea, was held online on 26-29 October 2021, due to ongoing restrictions connected with the COVID-19 pandemic. The annual FSDM conference provides a platform for knowledge exchange between international experts, researchers, academics and delegates from industry. This year, the committee received 266 submissions, and this book contains 52 papers, including keynotes and invited presentations, oral and poster contributions. The papers cover four main areas: 1) fuzzy theory, algorithms and systems – including topics like stability; 2) fuzzy applications – which are widely used and cover various types of processing as well as hardware and architecture for big data and time series; 3) the interdisciplinary field of fuzzy logic and data mining; and 4) data mining itself. The topic most frequently addressed this year is fuzzy systems. The book offers an overview of research and developments in fuzzy logic and data mining, and will be of interest to all those working in the field of data science.
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1
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Author : Information R. . . Management Association
language : en
Publisher:
Release Date : 2021-07-06
Research Anthology On Strategies For Using Social Media As A Service And Tool In Business Vol 1 written by Information R. . . Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-06 with categories.
Research Anthology On Combating Denial Of Service Attacks
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-08-31
Research Anthology On Combating Denial Of Service Attacks written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-31 with Computers categories.
Our world is increasingly driven by sophisticated networks of advanced computing technology, and the basic operation of everyday society is becoming increasingly vulnerable to these networks’ shortcomings. The implementation and upkeep of a strong network defense is a substantial challenge, beset not only by economic disincentives but also by an inherent logistical bias that grants advantage to attackers. Research Anthology on Combating Denial-of-Service Attacks examines the latest research on the development of intrusion detection systems and best practices for preventing and combatting cyber-attacks intended to disrupt business and user experience. Highlighting a range of topics such as network administration, application-layer protocols, and malware detection, this publication is an ideal reference source for cybersecurity professionals, IT specialists, policymakers, forensic analysts, technology developers, security administrators, academicians, researchers, and students.