Predicting Technology A Practical Guide For Technology Managers And Marketing Professionals To Identify Future Market Opportunities
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Predicting Technology A Practical Guide For Technology Managers And Marketing Professionals To Identify Future Market Opportunities
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Author : Thomas E. Vass
language : en
Publisher: First Edition Design Pub.
Release Date : 2014-02-28
Predicting Technology A Practical Guide For Technology Managers And Marketing Professionals To Identify Future Market Opportunities written by Thomas E. Vass and has been published by First Edition Design Pub. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
Part of the theory about predicting the direction of technology in this book builds upon work done by Clayton Christensen, a professor of business at Harvard University. Christensen has written many books about how multinational corporations are affected by a topic called "disruptive technology."
Technology And Innovation Management A Practical Guide
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Author : Dr Raj CN Thiagarajan
language : en
Publisher: Notion Press
Release Date : 2024-05-15
Technology And Innovation Management A Practical Guide written by Dr Raj CN Thiagarajan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-15 with Business & Economics categories.
In a world driven by technological advancements, the ability to effectively manage technology and innovation is the key to success. "TECHNOLOGY AND INNOVATION MANAGEMENT: A Practical Guide" is your ultimate companion on the journey to becoming a master of technological transformation. Dr. Raj C N. Thiagarajan, a renowned expert in the field, takes you on a captivating exploration of the dynamic intersection between technology, innovation, and management. With a focus on practicality and real-world application, this book equips students, engineers, entrepreneurs, and innovators with the tools and techniques to shape the future and achieve their strategic goals. From the origins of technology and innovation management to the fundamentals of value creation through purpose-driven innovation, each chapter unveils a new layer of knowledge and expertise. Discover the secrets of managing creativity and innovation, learn about powerful technology tools for successful innovation, and explore the process of technological change and its impact on market dynamics. But this book goes beyond theory. It immerses you in the world of technology intelligence, competition, and strategic decision-making. Uncover the art of gathering valuable insights, harness the power of technology roadmaps and strategy models, and explore the organizational structures that foster innovation. Gain a deep understanding of intellectual property strategy and the process of technology deployment in new product development. Dr. Thiagarajan's wealth of experience, spanning over three decades with global corporations, shines through as he shares his expertise through real-life examples and case studies. His passion for multiphysics engineering design and innovation permeates every page, inspiring readers to push the boundaries of what is possible. "TECHNOLOGY AND INNOVATION MANAGEMENT: A Practical Guide" is not just a book—it is a roadmap to success in the ever-evolving landscape of technology and innovation. Whether you are a student, an engineer, an entrepreneur, or a management professional, this comprehensive guide will empower you to make informed decisions, seize opportunities, and become a true champion of innovation. Get ready to embark on an exhilarating journey that will transform your perspective on technology and innovation management. Join Dr. Thiagarajan as he unlocks the secrets to creating a future driven by purpose, innovation, and strategic decision-making. Are you ready to shape the world of tomorrow? The power is in your hands.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Predicting Technology
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Author : Laurie Thomas Vass
language : en
Publisher:
Release Date : 2017-01-25
Predicting Technology written by Laurie Thomas Vass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-25 with categories.
Technology innovation will become the competitive imperative for regions and private companies. Disruptive technologies and rapid innovations have become more pronounced as the global markets become more open and integrated. Sometimes, the disruptive technologies cause economic loss and financial uncertainties for families and companies who are not prepared to deal with the new global marketplace. Predicting Technology explains how technological innovation occurs and helps readers understand where new markets may be created in the future. It offers essential advice for people who would like to start a new company or who may want to consider a career change to take advantage of the new markets that will emerge. The theory explained in the book is written for non-economists and ordinary citizens who would like to better understand how technology evolves
The Handbook Of Technology Management Supply Chain Management Marketing And Advertising And Global Management
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Author : Hossein Bidgoli
language : en
Publisher: John Wiley & Sons
Release Date : 2010
The Handbook Of Technology Management Supply Chain Management Marketing And Advertising And Global Management written by Hossein Bidgoli and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2025-06-13
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-13 with Computers categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Sales Forecasting Exam Study Guide
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Author : Cybellium
language : en
Publisher: Cybellium
Release Date :
Sales Forecasting Exam Study Guide written by Cybellium and has been published by Cybellium this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.
Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cuttign-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Unlocking Success The Art Of Strategic Marketing In The Digital Age
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Author : Samuel Inbaraja S
language : en
Publisher: Samuel Inbaraja S
Release Date : 2023-08-04
Unlocking Success The Art Of Strategic Marketing In The Digital Age written by Samuel Inbaraja S and has been published by Samuel Inbaraja S this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-04 with Business & Economics categories.
"Unlocking Success: The Art of Strategic Marketing in the Digital Age" is not just theory; it incorporates several case studies that illustrate real-world application of strategies in various business contexts. The book also offers a special section on 'Boost Your Stamina with Easyfit's Personalized Fitness Journey,' connecting the concepts of strategic marketing to personal health and wellbeing. This comprehensive guide is a valuable resource for marketers, business owners, entrepreneurs, and students who aspire to understand and succeed in the dynamic world of digital marketing. Its practical insights and case studies bring marketing strategies to life, setting you on the right path towards unlocking success.
Harvard Business School Core Collection
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Author : Baker Library
language : en
Publisher:
Release Date : 1993
Harvard Business School Core Collection written by Baker Library and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business categories.
Optimizing Business Processes With Oracle Saas A Practical Guide 2025
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Author : Author:1 - Sravana Kumar Reddy Yeruva Author:2 -Dr Priya Pandey
language : en
Publisher: RAVEENA PRAKASHAN OPC PVT LTD
Release Date :
Optimizing Business Processes With Oracle Saas A Practical Guide 2025 written by Author:1 - Sravana Kumar Reddy Yeruva Author:2 -Dr Priya Pandey and has been published by RAVEENA PRAKASHAN OPC PVT LTD this book supported file pdf, txt, epub, kindle and other format this book has been release on with Computers categories.
PREFACE In today’s rapidly evolving business landscape, organizations are increasingly turning to cloud-based solutions to enhance their operational efficiency, agility, and competitiveness. Among the most prominent cloud solutions is Oracle SaaS (Software as a Service), a powerful suite of integrated applications that enable businesses to streamline operations, improve decision-making, and achieve greater flexibility in managing resources. With its robust capabilities in areas such as finance, human resources, supply chain, and customer experience, Oracle SaaS is transforming the way organizations operate, helping them to accelerate their digital transformation and drive growth. This book, Optimizing Business Processes with Oracle SaaS: A Practical Guide, is designed to provide practical insights and hands-on guidance for leveraging Oracle SaaS to optimize business processes across various departments and industries. Whether you are a business leader, an IT professional, or an Oracle practitioner, this book will help you understand how to make the most of Oracle’s suite of applications to enhance the efficiency, effectiveness, and scalability of your business processes. Throughout this guide, we will take you through the essential components of Oracle SaaS, explaining its core functionalities, how to integrate it with existing systems, and the best practices for ensuring successful implementation. We will cover key aspects such as cloud adoption, configuration, customization, and integration to help you optimize the finance, HR, supply chain management, and customer relationship management processes. Each chapter is designed to provide actionable advice, with step-by-step instructions and case studies that showcase how organizations have successfully transformed their operations using Oracle SaaS. One of the unique features of Oracle SaaS is its ability to provide businesses with a comprehensive, integrated platform that connects disparate systems and processes, allowing for a more streamlined flow of information and improved decision-making. This book explores how organizations can leverage this integration to break down silos, improve collaboration, and drive business value across the entire organization. We will also explore the role of data analytics, AI, and machine learning in unlocking the full potential of Oracle SaaS, enabling organizations to make data-driven decisions and gain deeper insights into their operations. As businesses continue to navigate the complexities of the digital era, having a deep understanding of how to optimize and manage business processes in the cloud is essential. Oracle SaaS offers powerful tools that can help companies innovate, reduce costs, and improve operational efficiency. However, to fully realize its potential, organizations need to approach the deployment and optimization of Oracle SaaS with careful planning, clear goals, and the right expertise. This book is written with both beginners and advanced users in mind, offering insights that cater to various levels of familiarity with Oracle SaaS. Whether you are just starting to explore cloud solutions or are already experienced with Oracle applications, you will find valuable information to guide you through the process of optimizing business workflows, enhancing productivity, and maximizing ROI with Oracle SaaS. We hope that this book serves as a practical and indispensable resource for you as you embark on your journey to optimize business processes with Oracle SaaS. By the end of this guide, you will not only have a solid understanding of Oracle’s cloud applications but also a strategic framework for driving business transformation and achieving sustainable success in a cloud-first world. Authors