Predictive Intelligence For Data Driven Managers
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Predictive Intelligence For Data Driven Managers
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Author : Uwe Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-03-26
Predictive Intelligence For Data Driven Managers written by Uwe Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-26 with Business & Economics categories.
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
Collective Intelligence
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Author : Uwe Seebacher
language : en
Publisher: CRC Press
Release Date : 2024-11-14
Collective Intelligence written by Uwe Seebacher and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-14 with Computers categories.
Unlock the future of technology with this captivating exploration of swarm intelligence. Dive into the future of autonomous systems, enhanced by cutting-edge multi-agent systems and predictive research. Real-world examples illustrate how these algorithms drive intelligent, coordinated behavior in industries like manufacturing and energy. Discover the innovative Industrial-Disruption-Index (IDI), pioneered by Uwe Seebacher, which predicts industry disruptions using swarm intelligence. Case studies from media to digital imaging offer invaluable insights into the future of industrial life cycles. Ideal for AI enthusiasts and professionals, this book provides inspiring, actionable insights for the future. It redefines artificial intelligence, showcasing how predictive intelligence can revolutionize group coordination for more efficient and sustainable systems. A crucial chapter highlights the shift from the Green Deal to the Emerald Deal, showing how swarm intelligence addresses societal challenges.
Marketing And Sales Automation
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Author : Uwe Hannig
language : en
Publisher: Springer Nature
Release Date : 2023-05-02
Marketing And Sales Automation written by Uwe Hannig and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-02 with Business & Economics categories.
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Predictive Intelligence Using Big Data And The Internet Of Things
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Author : Gupta, P.K.
language : en
Publisher: IGI Global
Release Date : 2018-12-28
Predictive Intelligence Using Big Data And The Internet Of Things written by Gupta, P.K. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-28 with Computers categories.
With the recent growth of big data and the internet of things (IoT), individuals can now upload, retrieve, store, and collect massive amounts of information to help drive decisions and optimize processes. Due to this, a new age of predictive computing is taking place, and data can now be harnessed to predict unknown occurrences or probabilities based on data collected in real time. Predictive Intelligence Using Big Data and the Internet of Things highlights state-of-the-art research on predictive intelligence using big data, the IoT, and related areas to ensure quality assurance and compatible IoT systems. Featuring coverage on predictive application scenarios to discuss these breakthroughs in real-world settings and various methods, frameworks, algorithms, and security concerns for predictive intelligence, this book is ideally designed for academicians, researchers, advanced-level students, and technology developers.
B2b Marketing Guidebook Vol 1
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Author : Uwe Seebacher
language : en
Publisher: Springer Nature
Release Date : 2025-07-15
B2b Marketing Guidebook Vol 1 written by Uwe Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-15 with Business & Economics categories.
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
Reengineering Corporate Communication
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Author : Uwe Seebacher
language : en
Publisher: Springer Nature
Release Date : 2022-07-28
Reengineering Corporate Communication written by Uwe Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-28 with Business & Economics categories.
This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-test” at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model. “Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications – remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21st Century. I highly recommend it.” Heidi Eusebio, Strategist and Executive Director, Edelman "Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT.“ Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM
Data Driven Decision Making For Long Term Business Success
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Author : Singh, Sonia
language : en
Publisher: IGI Global
Release Date : 2023-12-21
Data Driven Decision Making For Long Term Business Success written by Singh, Sonia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-21 with Business & Economics categories.
In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.
Mastering Commtech
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Author : Uwe Seebacher
language : en
Publisher: Springer Nature
Release Date : 2025-08-30
Mastering Commtech written by Uwe Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-30 with Business & Economics categories.
This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.
Customer Centric Support Services In The Digital Age
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Author : Jagdish N. Sheth
language : en
Publisher: Springer Nature
Release Date : 2023-12-30
Customer Centric Support Services In The Digital Age written by Jagdish N. Sheth and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-30 with Business & Economics categories.
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.