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Preismanagement Kompakt


Preismanagement Kompakt
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Preismanagement Kompakt


Preismanagement Kompakt
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Author : Hermann Simon
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-13

Preismanagement Kompakt written by Hermann Simon and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-13 with Business & Economics categories.


Prof. Simon behandelt in diesem bewusst kompakt gehaltenen Lehrbuch das gesamte Spektrum des Preismanagements, z. B. die Ermittlung optimaler Preise sowie die dynamische Preispolitik und Preisdifferenzierung.



Information Markets


Information Markets
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Author : Frank Linde
language : en
Publisher: Walter de Gruyter
Release Date : 2011-05-26

Information Markets written by Frank Linde and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-26 with Language Arts & Disciplines categories.


Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.



Pricing


Pricing
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Author : Gábor REKETTYE
language : en
Publisher: Transnational Press London
Release Date : 2018-05-23

Pricing written by Gábor REKETTYE and has been published by Transnational Press London this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-23 with Business & Economics categories.


Pricing: The New Frontier by Gábor REKETTYE and Jonathan LIU Published: May 2018 The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before. In developing and fast moving economies like India, getting the pricing strategy right is a necessity for the short and long term future of the firm. The pricing decision will impact on the profitability and ultimately on the performance of the firm. Executives and managers responsible making pricing decisions will find this book useful and informative in shedding light on an area that is complicate and complex. – Dr M.K. Nandakumar, Associate Professor of Strategic Management, Indian Institute of Management, Kozhikode, India. Leading technological development across the world requires an in-depth understanding of the impact of the pricing decision and business strategy. This book will give its readers a clear understanding of impact of the pricing decision on the industry, the customer and its competitors. I fully recommend and endorse this book. – Jeff C.K. Lim, BU Deputy CEO at ASM Pacific Technology Ltd. Singapore. Pricing of goods and services is a critical decision that creates immediate competitive advantage. This book explains the principles of pricing clearly and concisely. It seamlessly knits concept and practice. It is a useful text book but also useful to practicing managers charged with challenging task of pricing goods and services. I strongly recommend the book to practitioners and students. – Professor Abby Ghobadian FBAM, FAcSS, CCMI, Professor of Management, Henley Business School, United Kingdom. At a time when almost continuous change is disrupting nearly all industries and the internet is putting ever more power in the hands of the customer, a book that treats pricing with substance and foresight is a welcome addition to the market. – Professor John R. Schermerhorn, Jr., O’Bleness Professor Emeritus, Ohio University, United States In contemporary business pricing is much more than just the money equivalent of the product value. This book provides a high-quality review of different concepts and issues regarding pricing from different stakeholders’ perspectives. It can be recommended both as students’ textbook as well as a managers’ toolkit for making strategic and tactical pricing decisions. – Professor Mirna Leko Šimić, Professor of Marketing at Faculty of Economics at J.J. Strossmayer University of Osijek, Croatia Price is the value that is attached to a product or service and is usually the result of complex set of calculations, research and risk analysis. This book provides comprehensive and understandable strategies and tactics that one may use to price a product or service in our current the multi-faceted operating environment. It is a great resource for both practitioners and academics. – Dr Dolores Rinke, CPA, Professor Emerita, Purdue University, United States In a fast-changing world with fierce competition, pricing has been increasingly the new frontier and battle field for business operations. Dynamic pricing needs to be deployed as the brand new strategy for global organizations to gain competitive advantages and sustainable profit growth. This book provides insightful knowledge of the dynamics of setting price in a networked global context, and enables academics and professionals to have a clear understanding of the principle and practice. – Dr Xinping Shi, Associate Professor of Information and Operations Management, Hong Kong Baptist University, Hong Kong SAR China. Getting the pricing of products and services right is challenging and difficult. It is more complicated in a globalized world and further challenging when it is across different types of economies. This book will offer guidance in setting and negotiating prices for trading across borders and on the digital platform, and will prove useful for practitioners and students. I highly recommend the book. – Professor Vincent XG Qi, PhD, FRAI, Wolfson College, University of Cambridge; Marcel Mauss Chair Distinguished Professor of Global Supply Chain Management and Business Anthropology, Anshan Normal University in China. Contents PART 1. PRICING BASICS Chapter 1. PRICING IN FOCUS Chapter 2. THE ECONOMICS OF PRICING Chapter 3. CUSTOMERS’ PRICE PERCEPTION Chapter 4. PRICES, COSTS AND PROFIT Chapter 5. METHODS OF PRICE SETTING PART 2. STRATEGIES AND TACTICS OF PRICING Chapter 6. PRICING STRATEGY Chapter 7. PRODUCT LIFE CYCLE PRICING Chapter 8. DYNAMIC PRICING Chapter 9. PRODUCT LINES PRICING Chapter 10. PRICE BUNDLING PART 3. INTERMEDIARY PRICING Chapter 11. PRICING ACROSS THE MARKETING CHANNELS Chapter 12. RETAIL AND WHOLESALE PRICING Chapter 13. PRICING IN INTERNATIONAL MARKETS Chapter 14. SUCCESSFUL PRICE NEGOTIATIONS Bibliography Index Product Details: ISBN: 9781910781944 Publisher: Transnational Press London Published: 23 May 2018 Language: English Pages: 320 Interior Ink: Black & white Weight (approx.): 0.65 kg Dimensions (approx.): 18.9cm wide x 24.59cm tall



Collaborative Promotions


Collaborative Promotions
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Author : Daniela Wiehenbrauk
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-08-19

Collaborative Promotions written by Daniela Wiehenbrauk and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-19 with Business & Economics categories.


Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.



Termination Of Price Wars


Termination Of Price Wars
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Author : Michael Bungert
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Termination Of Price Wars written by Michael Bungert and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.


Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals and analyzes the effect of different types of signals on the price reaction behaviour of a competitor. He demonstrates that all signal types show a significant effect on the probability of a co-operative price reaction.



Preismanagement In Der Automobilbranche


Preismanagement In Der Automobilbranche
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Author : Michael Holewa
language : de
Publisher: diplom.de
Release Date : 2004-12-28

Preismanagement In Der Automobilbranche written by Michael Holewa and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-28 with Business & Economics categories.


Inhaltsangabe:Problemstellung: Die vorliegende Arbeit verfolgt das Ziel, einen ganzheitlichen Ansatz zur Bildung von Preisen für komplexe Produkte auszuarbeiten, der die verschiedenen Bestimmungsfaktoren der Preisbildung berücksichtigt. Innerhalb dieser Arbeit werden die folgenden Zielsetzungen behandelt: Welche Strategien existieren in der Automobilindustrie, die zu einer optimalen Preisbildung für neue Fahrzeuge beitragen können und welche Faktoren wirken auf diese Preisfestsetzung ein? Welche dieser Strategien finden in der Praxis auf dem deutschen Automobilmarkt Anwendung? Welche Erkenntnisse können daraus gewonnen werden und lassen Prognosen über die Entwicklung des Preismanagements auf dem deutschen Automobilmarkt zu? Diese Ziele werden in den folgenden vier Kapiteln erarbeitet, wobei an dieser Stelle die weitere Vorgehensweise verdeutlicht werden soll. Zunächst werden die Grundlagen des Preismanagements und der Automobilindustrie vermittelt, um eine Basis für das gemeinsame Verständnis zu bilden. Gegenstand des Kapitels B ist die Umfeldanalyse mit den internen und externen Faktoren, die speziell die Preisbildung der Automobilindustrie beeinflussen können. Hierzu zählt zunächst die Marktanalyse mit der Markstruktur und der Marktsegmentierung nach Preisklassen, die Informationen für den Preisfindungsprozess liefern soll. Darüber hinaus werden in der Makroumfeldanalyse die wichtigsten externen Rahmenbedingungen (ökologische, rechtliche, politische und technologische) für den Automobilbereich aufgezeigt. Im Rahmen der Umfeldanalyse werden auch die Wettbewerberanalyse, die Kundenanalyse und die unternehmensinterne Analyse kurz angeführt, um deren Einfluss auf die Preisfestsetzung der Hersteller zu verdeutlichen. Kapitel C Strategisches Preismanagement bildet den Kern der Arbeit. Zunächst werden in Zusammenhang mit der Preispositionierung die verschiedenen Strategien aufgezeigt, die ein Hersteller verfolgen kann. Als nächstes werden die Niedrig-, Mittel- und Hochpreisstrategie erörtert, die je nach Zielsegment angestrebt werden. Als weitere preispolitischen Strategien im Automobilsektor werden die marken- und die programmorientierte Preisstrategie vorgestellt. Nachfolgend werden die Bestimmungsfaktoren der Angebotspreiserstellung betrachtet, wie die kosten-, kunden- und konkurrenzbezogene Preisbestimmung. In Zusammenhang mit der kostenbezogenen Bestimmung wird die Preisfestsetzung auf Vollkosten- und Teilkostenbasis behandelt. Die [...]



Optimal Bundling


Optimal Bundling
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Author : Ralph Fuerderer
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09

Optimal Bundling written by Ralph Fuerderer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Business & Economics categories.


Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.



Operations Research Proceedings 1996


Operations Research Proceedings 1996
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Author : Uwe Zimmermann
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Operations Research Proceedings 1996 written by Uwe Zimmermann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.


The volume contains a selection of manuscripts of lectures presented at the International Symposi um on Operations Research (SOR 96). The Symposium took place at the Technical University of Braunschweig, September 3-6, 1996. SOR 96 was organized under the auspices of the two German societies of Operations Research, Deutsche Gesellschaft fur Operations Research (DGOR) and Gesellschaft fur Mathematik, Okonomie and Operations Research (GMOOR) in cooperation with the Working Group Discrete Optimization of the IFIP (WG7.4). Since 1995, DGOR and GMOORjointly prepare the Symposium as a common annual conference. In particular, the annual general meetings of the DGOR, the GMOOR and the WG7.4 took place during the conference. The Symposi~m had 527 participants from 32 countries around the world, including 92 partici pants from Eastern Europe. The Symposium obviously attracts an international audience of workers fully covering the broad spectrum of Operations Research and related areas in economics, mathema tics and computer science. The importance of a highly interdisciplinary field as Operations Research is increasing owing to the growth in applications in related disciplines. Technological advances in computer science and algorithmic mathematics are crucial for attacking the great challenges waiting in the areas of applications of Operations Research effectively. As a participant of SOR 96 one could well observe the current pace of achievements. Many of these results are in these proceedings. The program consisted of two plenary, 17 semiplenary, and 335 contributed lectures in 18 sections.



Price Management


Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11

Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.


In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)



Praxisorientiertes Innovations Und Produktmanagement


Praxisorientiertes Innovations Und Produktmanagement
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Author : Kurt Gaubinger
language : de
Publisher: Springer-Verlag
Release Date : 2008-12-11

Praxisorientiertes Innovations Und Produktmanagement written by Kurt Gaubinger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-11 with Business & Economics categories.


Mit den branchenübergreifenden Veränderungen auf den internationalen Industriegütermärkten und dem daraus resultierenden Wettbewerbsdruck wächst die Bedeutung eines systematischen und professionellen Innovations- und Produktmanagement. Basierend auf einem Prozessmodell vermitteln die Autoren die Grundlagen des Innovations- und Produktmanagement in kompakter Weise. Jedes Kapitel wird durch Fallstudien ergänzt, welche sich auf konkrete Problemstellungen realer Unternehmen beziehen.