Collaborative Promotions
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Collaborative Promotions
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Author : Daniela Wiehenbrauk
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-08-19
Collaborative Promotions written by Daniela Wiehenbrauk and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-19 with Business & Economics categories.
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.
Collaboration And Co Creation
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Author : Gaurav Bhalla
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-02
Collaboration And Co Creation written by Gaurav Bhalla and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-02 with Business & Economics categories.
Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>
Partnership Marketing
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Author : Ron Kunitzky
language : en
Publisher: John Wiley & Sons
Release Date : 2010-12-13
Partnership Marketing written by Ron Kunitzky and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-13 with Business & Economics categories.
Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
Word Of Mouse
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Author : John Riedl
language : en
Publisher: Business Plus
Release Date : 2002-08-23
Word Of Mouse written by John Riedl and has been published by Business Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-08-23 with Business & Economics categories.
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
Collaborative Advantage
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Author : Paul Skinner
language : en
Publisher: Hachette UK
Release Date : 2018-06-22
Collaborative Advantage written by Paul Skinner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
'Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, co-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to: · Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. · Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. · De-couple your potential for growth from the level of resource your organization controls. This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.
The Age Of Engage
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Author : Denise Shiffman
language : en
Publisher: Hunt Street Press
Release Date : 2008
The Age Of Engage written by Denise Shiffman and has been published by Hunt Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Interactive marketing categories.
Whether you're a marketer, communications expert, CEO, or business owner, you face the daunting challenge of marketing with your customers, not to them. In this book, Denise Shiffman lays out a blueprint for how you can create persuasive value so that your products stand out, build trust by reshaping audience interactions, expand social currency and extend your sphere of influence, and deploy new marketing vehicles to capture the hearts, minds, and wallets of your customers.--[book cover].
Tourism Marketing
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Author : Alan Fyall
language : en
Publisher: Channel View Publications
Release Date : 2005
Tourism Marketing written by Alan Fyall and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Improving Sales And Marketing Collaboration
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Author : Avinash Malshe
language : en
Publisher: Business Expert Press
Release Date : 2014-12-13
Improving Sales And Marketing Collaboration written by Avinash Malshe and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-13 with Business & Economics categories.
Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.
The Oneteam Method
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Author : Peter Strohkorb
language : en
Publisher: CreateSpace
Release Date : 2015-02-16
The Oneteam Method written by Peter Strohkorb and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-16 with categories.
There has never been a time when sales and marketing teams have needed to work together as closely, and as effectively, as today. The risks associated with Sales/Marketing mis-communication have never been greater, but neither have the potential rewards for effective collaboration. But what is the most effective way to achieve the desired business results? This book describes the current Sales and Marketing landscape and proposes an expert method to move sales and marketing teams beyond mere alignment into true collaboration. This book aims to: 1)Show that solvable collaborative issues are impeding business growth 2)Prove that organizations thus impeded are falling significantly behind in the race to keep up with the ever-accelerating Buyer's Journey 3)Provide the reader with the adaptive collaborative tool kit that they need to prevent their organizations from falling behind their more agile competitors in the race to keep up with rapidly accelerating twenty-first-century customer expectations Who Should Read This Book? This book is for senior executives in medium to large B2B organizations, particularly those with a centralized marketing team and a distributed sales force: CEOs who wish to increase financial results and reduce waste Sales and Marketing Executives who would like to improve sales productivity and marketing effectiveness Sales Managers who want more effective marketing support and wish to retain their top performers Marketing Executives who want to demonstrate better ROI and enjoy a better two-way relationship with the sales force HR Directors who prefer a more collaborative work environment, one that attracts and retains the best talent CFOs who want to see better margins, more profit and lower costs CIOs who are evaluating CRM and sales and/or marketing automation systems Anyone who is interested in the latest business productivity methodologies
Collaborating With Customers To Innovate
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Author : Emanuela Prandelli
language : en
Publisher: Edward Elgar Publishing
Release Date : 2008
Collaborating With Customers To Innovate written by Emanuela Prandelli and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.