Presence Profitability Understanding The Value Of Authentic Communications In The Age Of Hyper Connectivity
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Presence Profitability Understanding The Value Of Authentic Communications In The Age Of Hyper Connectivity
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Author : Philip Kelley
language : en
Publisher: Advantage Media Group
Release Date : 2021-11-16
Presence Profitability Understanding The Value Of Authentic Communications In The Age Of Hyper Connectivity written by Philip Kelley and has been published by Advantage Media Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-16 with Business & Economics categories.
PRESENCE DEVELOPS AND ENABLES PROFITABILITY. AUTHENTIC RELATIONSHIPS ARE THE KEYS TO SUCCESS DURING THIS COMMUNICATIONS REVOLUTION. Are your customers your most valuable brand advocates? Do you "speak" with them more than ever? Are you growing revenues as well as "likes" and expanding your return-on-marketing investments? If not, you are losing presence and profitability! Despite constant developments in communications technology that radically expand our ability to communicate efficiently, too many companies are losing touch with their customers while missing their growth and profitability targets--either by not taking advantage of readily available technology or by implementing technology generically without considering how the use affects their relationships with customers. Author Phil Kelley Jr., the CEO of a fast-growing corporate communication solutions company, provides definitive steps forward for success-minded individuals and corporate boardrooms that will establish an effective presence for profitability and growth. This pro-technology, leading-edge view of the tremendous opportunities available will positively challenge the corporate leader struggling for success during this time of massive change. Presence and Profitability will answer the question of why your customer response results are lagging behind expectations and falling behind organizations you once dominated. It shows why and how some companies are succeeding-- rapidly and at unprecedented levels of growth. It teaches you how to take full advantage of the tremendous opportunities available for connecting and engaging with an exponentially larger group of consumers. It defines powerful implementation strategies using technologies, old and new, to establish presence with customers, bringing them closer to your brand instead of pushing them away
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Status Update
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Author : Alice E. Marwick
language : en
Publisher: Yale University Press
Release Date : 2013-11-26
Status Update written by Alice E. Marwick and has been published by Yale University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-26 with Social Science categories.
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
The Social Cultural And Environmental Costs Of Hyper Connectivity
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Author : Mike Hynes
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-08-17
The Social Cultural And Environmental Costs Of Hyper Connectivity written by Mike Hynes and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-17 with Social Science categories.
The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. This book investigates the profound effects 21st century digital technology is having on our individual and collective lives and seeks to confront the realities of a new digital age.
Management By Missions
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Author : Pablo Cardona
language : en
Publisher: Springer Nature
Release Date : 2022-01-01
Management By Missions written by Pablo Cardona and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-01 with Business & Economics categories.
A few decades ago, management thinking started to embrace the idea of purpose. The first edition of this book marked an important step in this trajectory; it drew attention to the need for managers to relate the concepts of ‘purpose’ and ‘missions’ to strategy, culture and leadership. In the years since, purpose and missions have become business imperatives – not only in terms of remaining competitive but as core in the attempts to have a sustainable impact on the world. The second edition of Management by Missions is an open access book based on substantially more research carried out over fifteen years, involving more than 200 organizations around the world. All of this research supports that the practical models and ideas offered in the book have been tried and tested and actually work in practice. With case studies, anecdote and new research findings, the authors present the main tools of the MBM method (shared missions, missions scorecards, interdependency matrix, missions-based objectives and integral assessment) and the type of leadership needed to implement it. The ideas presented in this book mark a path towards a new management methodology for the XXI century and a new way of understanding the work that managers do.
Building The Hyperconnected Society
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Author : Ovidiu Vermesan
language : en
Publisher: River Publishers
Release Date : 2015-06-16
Building The Hyperconnected Society written by Ovidiu Vermesan and has been published by River Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-16 with Computers categories.
This book aims to provide a broad overview of various topics of Internet of Things (IoT), ranging from research, innovation and development priorities to enabling technologies, nanoelectronics, cyber-physical systems, architecture, interoperability and industrial applications. All this is happening in a global context, building towards intelligent, interconnected decision making as an essential driver for new growth and co-competition across a wider set of markets. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC – Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster on the Internet of Things Strategic Research and Innovation Agenda, and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in future years. The concept of IoT could disrupt consumer and industrial product markets generating new revenues and serving as a growth driver for semiconductor, networking equipment, and service provider end-markets globally. This will create new application and product end-markets, change the value chain of companies that creates the IoT technology and deploy it in various end sectors, while impacting the business models of semiconductor, software, device, communication and service provider stakeholders. The proliferation of intelligent devices at the edge of the network with the introduction of embedded software and app-driven hardware into manufactured devices, and the ability, through embedded software/hardware developments, to monetize those device functions and features by offering novel solutions, could generate completely new types of revenue streams. Intelligent and IoT devices leverage software, software licensing, entitlement management, and Internet connectivity in ways that address many of the societal challenges that we will face in the next decade.
Brand Storytelling In The Digital Age
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Author : S M A Moin
language : en
Publisher: Springer Nature
Release Date : 2020-10-26
Brand Storytelling In The Digital Age written by S M A Moin and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-10-26 with Business & Economics categories.
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.
A World Without Email
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Author : Cal Newport
language : en
Publisher: Penguin UK
Release Date : 2021-03-04
A World Without Email written by Cal Newport and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with Technology & Engineering categories.
***NEW YORK TIMES BESTSELLER*** Feel like you're always drowning in email? How much more would you achieve without them - and how much happier would you be? 'A World Without Email crystallizes what so many of us feel intuitively but haven't been able to explain: the way we're working isn't working.' Drew Houston, co-founder and CEO of Dropbox ________________ Emails are an integral part of work today. But the 'kind regards', forwards and attachments we check every 5.4 minutes are making us unproductive, stressed and costing businesses millions in untapped potential. Bestselling author of Deep Work and Digital Minimalism, Cal Newport, is here to offer a radical new vision - a world without email. Drawing on sociology, behavioural economics and fascinating case studies of thriving email-free companies, Newport explains how this modern tool doesn't work for our ancient brains and provides solutions you can implement today to transform your workday into one without constant, distracting pings. Revolutionary and practical, A World Without Email will liberate you to do your most profound, fulfilling and creative work - and be happier too. ________________ 'If you are currently drowning in endless email and not sure where to start: read this book' Emma Gannon, author of The Multi-Hyphen Method 'Read this superb book. It might just change your life; it's changing mine' Tim Harford, author of How To Make The World Add Up 'This is a bold, visionary, almost prophetic book that challenges the status quo' Greg McKeown, author of Essentialism
Frontiers Of Economic Policy Communications
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Author : Ms.Olga Ilinichna Stankova
language : en
Publisher: International Monetary Fund
Release Date : 2019-05-21
Frontiers Of Economic Policy Communications written by Ms.Olga Ilinichna Stankova and has been published by International Monetary Fund this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-21 with Business & Economics categories.
The paper provides an overall view of communications across various areas of economic policy, aiming to help country authorities as they increasingly use communications as a policy tool in its own right. The paper identifies frontier communications challenges, drawing on a large body of research on the salient issues. Although communications can never be a substitute for good policies, economic reforms are more likely to fail or even be reversed if they are not understood or accepted by those whom they affect.