Present Day Corporate Communication
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Present Day Corporate Communication
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Author : Rudolf Beger
language : en
Publisher: Springer
Release Date : 2018-06-22
Present Day Corporate Communication written by Rudolf Beger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
Corporate Communication
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Author : Jaishri Jethwaney
language : en
Publisher: SAGE Publications Pvt. Limited
Release Date : 2019-01-17
Corporate Communication written by Jaishri Jethwaney and has been published by SAGE Publications Pvt. Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-17 with Language Arts & Disciplines categories.
A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready. Key Features: · Incorporates the changes brought about by Companies Act 2013 (CSR practices), tax reforms by Government of India (GST in place of multiple indirect tax structure) and others · Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues. · New global and Indian case studies with points for discussion and analytical inputs
Corporate Communication
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Author : Jaishri Jethwaney
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-13
Corporate Communication written by Jaishri Jethwaney and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-13 with Business & Economics categories.
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Corporate Communications
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Author : Joep Cornelissen
language : en
Publisher: Sage Publications
Release Date : 2004
Corporate Communications written by Joep Cornelissen and has been published by Sage Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Strategic Corporate Communication
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Author : Richard Stanton
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Strategic Corporate Communication written by Richard Stanton and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.
Business And Corporate Communication
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Author : Kasimawo Stephen
language : en
Publisher:
Release Date : 2015-10-30
Business And Corporate Communication written by Kasimawo Stephen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-30 with categories.
Communication is an integral part of everyday activities of a business and a corporate firm. Unprofessionalism in it is capable of hindering the success of business and corporate activities. The need for appropriate competence and performance in communication at these levels cannot be overemphasized.Business and Corporate Communication: A Study Guide in Business English provides the necessary guides on present-day competence and skills required for professional communication both in business and in corporate/official environment. The text is a must-have for everyone that runs a business and for those that work in the office.
Corporate Communications
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Author :
language : en
Publisher:
Release Date :
Corporate Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Describes Corporate Communications, an internet service provider and consulting firm for businesses. Provides an overview of services, policies, rates, and restrictions. Includes links to CommerceNet, government sites, and other related sites.
Corporate Communication
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Author : Otto Lerbinger
language : en
Publisher: John Wiley & Sons
Release Date : 2018-10-16
Corporate Communication written by Otto Lerbinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-16 with Language Arts & Disciplines categories.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Corporate Communications
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Author : J. Cornelissen
language : en
Publisher:
Release Date : 2004
Corporate Communications written by J. Cornelissen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function, strategies and activities involved, and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions. Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere. Corporate Communications provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession?What is the organizational location, status and role of this profession? Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. Readers will gain a greater appreciation and a more in-depth understanding of the range of topics covered in corporate communication management as well as a means to organize their thoughts about those topics