Press Releases
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Preformulating The News
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Author : Geert Jacobs
language : en
Publisher: John Benjamins Publishing
Release Date : 1999-05-15
Preformulating The News written by Geert Jacobs and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-05-15 with Language Arts & Disciplines categories.
Preformulating the News is a study of press releases and of how they anticipate the requirements of journalistic writing. Drawing from a large corpus (Dutch and English), it is argued that the genre’s peculiar audience-directedness can be related to a number of metapragmatic textual features and that this sheds light on the asymmetries of what can be termed the ‘newsmaking’ and ‘news management’ processes. In the first chapter the study of press releases is put in the context of institutional discourse and the details of a linguistic pragmatic research method are proposed. Chapter 2 looks at the complex receiver roles in press releases, which are characterized as indirectly targeted, i.e. ‘projected’, discourse. In chapters 3 to 6 a data analysis of the metapragmatics of press releases is presented: in particular, it is shown that self-reference, pseudo-quotation and explicit semi-performative play a ‘preformulating’ role in press releases. Chapter 7 offers a case study of the press releases that the American multinational Exxon issued in the wake of the 1989 Alaska oil spill. In the eighth and final chapter it is suggested that the study’s findings support a hegemonic view of the media. In analysing the much neglected genre of press releases, the book aims to contribute to the study of the language of the news. At the same time, it explores more general issues of participation and footing as well as reflexive language, including deixis, reported speech and performativity.
Writing Press Releases
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Author : Richard C. Blackwell
language : en
Publisher:
Release Date : 2010-07-08
Writing Press Releases written by Richard C. Blackwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-08 with Business writing categories.
Writing Press Releases will teach you how to market and create draw dropping press releases. You'll learn how to capture your audiences attention throughout the whole article, which will leave them begging for more! The key to your success will be press release distribution and ensuring that thousands of people will read your release instead of someone else's. You'll learn all of these things in this Reader's Choice Edition. Pick up a a copy now!
How To Write Perfect Press Releases
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Author : Steven Lewis
language : en
Publisher: Taleist
Release Date : 2012
How To Write Perfect Press Releases written by Steven Lewis and has been published by Taleist this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and PR professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist for publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. How to Write Perfect Press Releases puts all that experience in your hands and shows you how to do the same.
How To Generate Effective Press Releases For Social Networks
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Author : Brian Solis
language : en
Publisher: Pearson Education
Release Date : 2010-01-12
How To Generate Effective Press Releases For Social Networks written by Brian Solis and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-12 with Business & Economics categories.
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and how to make the most of them. PR’s latest “new shiny object” is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski’s call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool.
How To Write Perfect Press Releases
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Author : Steven Lewis
language : en
Publisher:
Release Date : 2015-07-01
How To Write Perfect Press Releases written by Steven Lewis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-01 with Business & Economics categories.
Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention. As a journalist or publications like the "Financial Times" and "Esquire," Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases that led to media coverage around the world. "How to Write Perfect Press Releases" puts all that experience in your hands and shows you how to do the same.
Getting Free Publicity
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Author : Pam Austin
language : en
Publisher: How To Books Ltd
Release Date : 2004
Getting Free Publicity written by Pam Austin and has been published by How To Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies
How To Write A Press Release Second Edition
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Author : Brian Cook
language : en
Publisher: Createspace Independent Pub
Release Date : 2011-08-01
How To Write A Press Release Second Edition written by Brian Cook and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-01 with Business & Economics categories.
A well-written press release can help your business achieve several objectives: - it can generate internet publicity - it can define your message and defend your brand - it can get links with high-ranking websites - it can make your content indexable by major search engines - it can make your message available to news outlets and thousands of RSS recipients Although it can seem daunting, there is no reason that any business owner cannot take advantage of the nearly free publicity offered by press releases by easily writing and submitting one within a single day. (And, once you discover it's effectiveness, you will likely begin distributing press releases on a regular basis.) Updating the 2010 edition, this guide features detailed information on how to write a press release; ten sample templates that you can use to get started quickly; and a current listing of the most popular free press release services.
A Guide To Preparing Cost Effective Press Releases
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Author : William Winston
language : en
Publisher: Routledge
Release Date : 2014-02-04
A Guide To Preparing Cost Effective Press Releases written by William Winston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-04 with Business & Economics categories.
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.
Press Releases
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Author : United States. Department of State
language : en
Publisher:
Release Date : 1929
Press Releases written by United States. Department of State and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1929 with United States categories.
Press Release Power
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Author : Paul Clifford
language : en
Publisher:
Release Date : 2011-06-02
Press Release Power written by Paul Clifford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-02 with Internet in public relations categories.
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking - maybe because the costs are too prohibitive or because they don't have 'worthy' news? Press Release Power - How To Write A Press Release For Online Distribution has been written with the smaller business in mind and focused around writing a release that not only gets media attention, but also helps your business get ranked in the search engines. Its written in a short (56 pages) and factual handbook size instead of a lengthy tome, so readers can gain a quick and deep understanding of what really works with online press releases. About the Author: Paul Clifford works for Ravepress.com, is an internet marketing expert, coach and author. Working in the Internet industry since 1995, much of his expertise has been gained in getting companies to the top of the search engines and Press Release Power is his latest book for small businesses.