Pressearbeit In Der It Branche
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Pressearbeit In Der It Branche
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Author : Gerhard Versteegen
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-11
Pressearbeit In Der It Branche written by Gerhard Versteegen and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Business & Economics categories.
Nach einer kompakten Darstellung der Grundlagen der Pressearbeit arbeiten die Autoren die besonderen Aspekte der IT-Pressearbeit heraus. Schwerpunkte des Buches sind der Aufbau der Pressearbeit, die Darstellung möglicher Aktivitäten und der Instrumente und Strategien, die zur Realisierung zur Verfügung stehen. Ebenso kommt der Einsatz von Presseagenturen und Aufbau und Pflege von Presseportalen zur Sprache. Zahlreiche Beispiele erfolgreicher Presseaktivitäten runden dieses Werk ab. Der Leser erhält mit diesem Buch einen konkreten Leitfaden zum Aufbau der Pressearbeit und ein grundlegendes Verständnis für die besonderen Bedingungen, Wege und Aktivitäten der Pressearbeit im IT-Umfeld.
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Author :
language : en
Publisher: Editions Bréal
Release Date :
written by and has been published by Editions Bréal this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
United States Export Almanac
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Author :
language : en
Publisher:
Release Date : 1889
United States Export Almanac written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1889 with Industries categories.
Technologisches W Rterbuch Der Deutschen Franz Sischen Und Englischen Sprache
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Author : J. A. Beil
language : en
Publisher:
Release Date : 1855
Technologisches W Rterbuch Der Deutschen Franz Sischen Und Englischen Sprache written by J. A. Beil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1855 with categories.
Technologisches W Rterbuch
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Author :
language : en
Publisher:
Release Date : 1855
Technologisches W Rterbuch written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1855 with English language categories.
Technisches W Rterbuch In Deutscher Franz Sicher Und Englischer Sprache
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Author : Franke
language : en
Publisher:
Release Date : 1855
Technisches W Rterbuch In Deutscher Franz Sicher Und Englischer Sprache written by Franke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1855 with categories.
Technological Dictionary
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Author :
language : en
Publisher:
Release Date : 1855
Technological Dictionary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1855 with English language categories.
Writing And Rewriting The Reich
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Author : Deborah Barton
language : en
Publisher: University of Toronto Press
Release Date : 2022-12-21
Writing And Rewriting The Reich written by Deborah Barton and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-21 with History categories.
Writing and Rewriting the Reich tells the complex story of women journalists as both outsiders and insiders in the German press of the National Socialist and post-war years. From 1933 onward, Nazi press authorities valued female journalists as a means to influence the public through charm and subtlety rather than intimidation or militant language. Deborah Barton reveals that despite the deep sexism inherent in the Nazi press, some women were able to capitalize on the gaps between gender rhetoric and reality to establish prominent careers in both soft and hard news. Based on data collected on over 1,500 women journalists, Writing and Rewriting the Reich describes the professional opportunities open to women during the Nazi era, their gendered contribution to Nazi press and propaganda goals, and the ways in which their Third Reich experiences proved useful in post-war divided Germany. It draws on a range of sources including editorial proceedings, press association membership records, personal correspondence, newspapers, diaries, and memoirs. It also sheds light on both unknown journalists and famous figures including Margret Boveri, Ruth Andreas-Friedrich, and Ursula von Kardorff. Addressing the long-term influence of women journalists, Writing and Rewriting the Reich illuminates some of the most salient issues in the nature of Nazi propaganda, the depiction of wartime violence, and historical memory.
Index Catalogue Of The Library Of The Surgeon General S Office United States Army
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Author : Library of the Surgeon-General's Office (U.S.)
language : en
Publisher:
Release Date : 1884
Index Catalogue Of The Library Of The Surgeon General S Office United States Army written by Library of the Surgeon-General's Office (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Incunabula categories.
Marketing In Der It Branche
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Author : Gerhard Versteegen
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-07
Marketing In Der It Branche written by Gerhard Versteegen and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-07 with Computers categories.
Das Buch 'Marketing in der IT-Branche' spezialisiert sich auf eine Branche, in der Marketing unzureichend betrieben wird. Die Autoren verfügen über Jahrzehnte an Marketingerfahrung, die sie in diesem Buch anhand von Praxisbeispielen aufführen. Der Leser erhält einen echten Leitfaden, kein theoretisches Werk. Damit ist das Buch ein absolutes Muss einerseits für jeden Marketing Manager und Marketing Mitarbeiter innerhalb der IT Branche, andererseits aber auch für jede Agentur, die über Kunden in dieser Branche verfügt. Das Buch behandelt die wichtigsten Elemente des Marketing und stellt sie praxisorientiert dar. Angefangen von unterschiedlichen Marketingstrategien, über Corporate Design bis hin zu den unterschiedlichen Marketing-Instrumenten.