Price Management Ii Strumenti Operativi E Applicazioni Settoriali
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Price Management Ii Strumenti Operativi E Applicazioni Settoriali
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Author : Simon
language : it
Publisher: FrancoAngeli
Release Date : 2013
Price Management Ii Strumenti Operativi E Applicazioni Settoriali written by Simon and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Price Management Ii Strumenti Operativi E Applicazioni Settoriali
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Author : Hermann Simon
language : it
Publisher: FrancoAngeli
Release Date : 2013-09-20T00:00:00+02:00
Price Management Ii Strumenti Operativi E Applicazioni Settoriali written by Hermann Simon and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-20T00:00:00+02:00 with Business & Economics categories.
1059.30
Price Management I Strategia Analisi E Determinazione Del Prezzo
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Author : Hermann Simon
language : it
Publisher: FrancoAngeli
Release Date : 2023
Price Management I Strategia Analisi E Determinazione Del Prezzo written by Hermann Simon and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with Business & Economics categories.
Hidden Champions
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Author : Hermann Simon
language : en
Publisher:
Release Date : 2008
Hidden Champions written by Hermann Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Being a hidden champion is like playing sports as Simon illustrates good and innovative basic work win the right instincts and enough courage to take risks but the book also shous that one player alone is rarely successful jit is the team that makes a champion.
Consumer Behaviour
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Author : Robert East
language : en
Publisher: SAGE
Release Date : 2008-05-19
Consumer Behaviour written by Robert East and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-05-19 with Business & Economics categories.
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Essentials Of Marketing Communications
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Author : Jim Blythe
language : en
Publisher: Pearson Education
Release Date : 2006
Essentials Of Marketing Communications written by Jim Blythe and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Valuation Approaches And Metrics
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Author : Aswath Damodaran
language : en
Publisher: Now Publishers Inc
Release Date : 2005
Valuation Approaches And Metrics written by Aswath Damodaran and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Valuation lies at the heart of much of what we do in finance, whether it is the study of market efficiency and questions about corporate governance or the comparison of different investment decision rules in capital budgeting. In this paper, we consider the theory and evidence on valuation approaches. We begin by surveying the literature on discounted cash flow valuation models, ranging from the first mentions of the dividend discount model to value stocks to the use of excess return models in more recent years. In the second part of the paper, we examine relative valuation models and, in particular, the use of multiples and comparables in valuation and evaluate whether relative valuation models yield more or less precise estimates of value than discounted cash flow models. In the final part of the paper, we set the stage for further research in valuation by noting the estimation challenges we face as companies globalize and become exposed to risk in multiple countries.
Foundations Of Strategy
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Author : Robert M. Grant
language : en
Publisher: Wiley Global Education
Release Date : 2015-07-20
Foundations Of Strategy written by Robert M. Grant and has been published by Wiley Global Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-20 with Business & Economics categories.
Foundations of Strategy, Canadian Edition is a concise text aimed at both undergraduate and MBA students. With the needs of these students in mind, the authors made sure that the text was written in an accessible style, with a clear, comprehensive approach and sound theoretical depth. An excellent set of current and in-depth Canadian and global cases will show students how to apply the strategy concepts in real-world scenarios. Today’s strategy modules are delivered in a wide variety of different formats to a wide range of audiences. Instructors frequently find themselves faced with the challenge of delivering their modules in relatively short time frames to student groups with very diverse educational and employment backgrounds. This text is designed to assist instructors in meeting this challenge by covering the core aspects of strategy as concisely as possible without losing academic depth.
Applied Data Mining For Business And Industry
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Author : Paolo Giudici
language : en
Publisher: John Wiley & Sons
Release Date : 2009-05-26
Applied Data Mining For Business And Industry written by Paolo Giudici and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-26 with Mathematics categories.
The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications. Introduces data mining methods and applications. Covers classical and Bayesian multivariate statistical methodology as well as machine learning and computational data mining methods. Includes many recent developments such as association and sequence rules, graphical Markov models, lifetime value modelling, credit risk, operational risk and web mining. Features detailed case studies based on applied projects within industry. Incorporates discussion of data mining software, with case studies analysed using R. Is accessible to anyone with a basic knowledge of statistics or data analysis. Includes an extensive bibliography and pointers to further reading within the text. Applied Data Mining for Business and Industry, 2nd edition is aimed at advanced undergraduate and graduate students of data mining, applied statistics, database management, computer science and economics. The case studies will provide guidance to professionals working in industry on projects involving large volumes of data, such as customer relationship management, web design, risk management, marketing, economics and finance.
Fundamental Principles Of Restaurant Cost Control
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Author : David V. Pavesic
language : en
Publisher:
Release Date : 1998
Fundamental Principles Of Restaurant Cost Control written by David V. Pavesic and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Restaurants categories.
This book is written for the independent restaurant operator wanting practical information on food, beverage, and labor cost controls. It is also written for students of restaurant management in culinary schools, junior colleges, and universities seeking an understanding of cost control. It is also a "must read" for those thinking about opening a restaurant, and chefs and culinarians seeking further insight into practical cost controls that they can apply to their businesses.