Price Quality And Market Share
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Price Quality And Market Share
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Author : Keith Cowling
language : en
Publisher:
Release Date : 1969
Price Quality And Market Share written by Keith Cowling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Supply and demand categories.
Product Quality And Market Size
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Author : Steven T. Berry
language : en
Publisher:
Release Date : 2003
Product Quality And Market Size written by Steven T. Berry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Consumer protection categories.
Price Management
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Author : Hermann Simon
language : en
Publisher: North-Holland
Release Date : 1989
Price Management written by Hermann Simon and has been published by North-Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Business & Economics categories.
This book is a completely updated translation of the German standard work "Preismanagement", a volume which was quoted in the International Journal of Research in Marketing as "a pioneering work in pricing" and was rated highest among eight international pricing books by a comparative survey in Die Betriebswirtschaft. An English language edition was thus more than warranted as underlined by some prepublication comments: "... The major contribution of the book is the fact that it introduces the English speaking reader to research on pricing from the German literature. It is for that reason alone that the book will appeal to many academicians in the USA and in other non-German speaking countries.............the book represents, in my opinion, the very best review of empirial work in the pricing area...............I also anticipate the book to be widely read by managers since pricing has become of the utmost concern to them. It provides them with a very useful conceptual framework and it also gives them useful advice on relevant topics such as pricing in inflationary times, the impact of taxation on pricing, and pricing under uncertainty." G. Assmus, The Amos Tuck School of Business Administration, Dartmouth College, Hanover, USA. "The book should become the text of choice at the best institutions." R. Schmalensee, Massachusetts Institute of Technology, Cambridge Institute of Technology, USA. Price Management attempts to bridge the gap between the theory and the practice of pricing. Emphasis is placed upon the problems of applying theoretical structures and detailed recommendations are given about when and how certain techniques should - and should not - be used. Particular attention is given to pricing strategy over the product life cycle and under changing competitive conditions. Both academics and professionals will find this book of value. The book is a 'must' for any business, management and economics library.
Managing Customer Value
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Author : Bill Dodds
language : en
Publisher: University Press of America
Release Date : 2003
Managing Customer Value written by Bill Dodds and has been published by University Press of America this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
An Investigation Of The Interaction Of Advertising Pricing And Quality On Sales Response
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Author : Eric Charles Jackson
language : en
Publisher:
Release Date : 2004
An Investigation Of The Interaction Of Advertising Pricing And Quality On Sales Response written by Eric Charles Jackson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.
Market Share Analysis
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Author : Lee G. Cooper
language : en
Publisher: Springer
Release Date : 2011-10-17
Market Share Analysis written by Lee G. Cooper and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-17 with Business & Economics categories.
Foreword In April1971, Los Angeles and its satellite cities were treated to one of its least interesting and least publicized elections in years. Nothing seemed to be hotly contested. A few Los Angeles city councilmen were up for reelection as were some members of the Board of Ed ucation and the Board of Trustees of the Community Colleges. - Nakanishi, Cooper and Kassarjian [1974] Our colleague, Professor Harold H. Kassarjian, ran for one of the seats on the Board of Trustees and received 17,286 votes. While he lost the election, he had collected the data which he felt characterized voting in such /ow-invo/vement cases. He asked us to join him in writing a follow-up to a study of a similar election which had been published the previous faU in Public Opinion Quarter/y. Neither of us was content with the methods and models used in the prior study. Shares are different than other criteria, be they vote shares, market shares or retail stores' shares of customers. Different methods are needed to reflect their special nature. And thus began a research collaboration, running 17 years, so far. Though our combined research efforts have covered diverse areas of consumer choice behavior, in recent years we carne to the realization that our models and analytical methods might be very profitably employed in the analysis of market-share figures for consumer products.
The Evolution Of Economic And Innovation Systems
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Author : Andreas Pyka
language : en
Publisher: Springer
Release Date : 2015-03-03
The Evolution Of Economic And Innovation Systems written by Andreas Pyka and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-03 with Business & Economics categories.
This book is at the cutting edge of the ongoing ‘neo-Schumpeterian’ research program that investigates how economic growth and its fluctuation can be understood as the outcome of a historical process of economic evolution. Much of modern evolutionary economics has relied upon biological analogy, especially about natural selection. Although this is valid and useful, evolutionary economists have, increasingly, begun to build their analytical representations of economic evolution on understandings derived from complex systems science. In this book, the fact that economic systems are, necessarily, complex adaptive systems is explored, both theoretically and empirically, in a range of contexts. Throughout, there is a primary focus upon the interconnected processes of innovation and entrepreneurship, which are the ultimate sources of all economic growth. Twenty two chapters are provided by renowned experts in the related fields of evolutionary economics and the economics of innovation.
Quality And Pricing Decisions In A Market With Consumer Information Sharing
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Author : Baojun Jiang
language : en
Publisher:
Release Date : 2018
Quality And Pricing Decisions In A Market With Consumer Information Sharing written by Baojun Jiang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
We provide a dynamic, game-theoretic model to examine a firm's quality and pricing decisions for a new experience good. Early consumers do not observe product quality prior to purchase but can learn it after purchase and share that product-quality information with later consumers, for example, through online reviews. Both the firm's quality decision and its cost efficiency are the firm's private information and not directly observed by the consumer. The early consumers can make a rational inference from the firm's price about its cost and quality taking into account the firm's profit incentive from the later informed consumers. We find that in equilibrium a more cost-efficient firm chooses higher quality than does an inefficient firm. One might intuit that a firm will offer higher quality if its high efficiency is known to consumers than if its efficiency is not known, because it will no longer need to convince consumers that it is not the inefficient firm. Our analysis shows that, surprisingly, the opposite may be true -- when a firm's high efficiency is publicly known, the firm may reduce its product quality rather than increase it. Furthermore, consumers' knowledge about the firm's cost efficiency can reduce the consumer surplus. We also show that an improvement in the average cost efficiency in the market can lower the consumer surplus.
Market Power And The Demsetz Quality Critique
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Author : Ronald Cotterill
language : en
Publisher:
Release Date : 1999
Market Power And The Demsetz Quality Critique written by Ronald Cotterill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Farm produce categories.
An Examination Of The Market Structure Price Performance Relationship In The Retail Food Industry
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Author : Rosemary C Chi, 1967-
language : en
Publisher:
Release Date : 1992
An Examination Of The Market Structure Price Performance Relationship In The Retail Food Industry written by Rosemary C Chi, 1967- and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with categories.