Pricing Analytics
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Essentials Of Pricing Analytics
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Author : Erik Haugom
language : en
Publisher: Routledge
Release Date : 2020-11-29
Essentials Of Pricing Analytics written by Erik Haugom and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-29 with Business & Economics categories.
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
Revenue Management And Pricing Analytics
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Author : Guillermo Gallego
language : en
Publisher: Springer
Release Date : 2019-08-14
Revenue Management And Pricing Analytics written by Guillermo Gallego and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-14 with Business & Economics categories.
“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical treatment of pricing strategy and tactics available.” Preston McAfee, the J. Stanley Johnson Professor, California Institute of Technology and Chief Economist and Corp VP, Microsoft. “The book by Gallego and Topaloglu provides a fresh, up-to-date and in depth treatment of revenue management and pricing. It fills an important gap as it covers not only traditional revenue management topics also new and important topics such as revenue management under customer choice as well as pricing under competition and online learning. The book can be used for different audiences that range from advanced undergraduate students to masters and PhD students. It provides an in-depth treatment covering recent state of the art topics in an interesting and innovative way. I highly recommend it." Professor Georgia Perakis, the William F. Pounds Professor of Operations Research and Operations Management at the Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts. “This book is an important and timely addition to the pricing analytics literature by two authors who have made major contributions to the field. It covers traditional revenue management as well as assortment optimization and dynamic pricing. The comprehensive treatment of choice models in each application is particularly welcome. It is mathematically rigorous but accessible to students at the advanced undergraduate or graduate levels with a rich set of exercises at the end of each chapter. This book is highly recommended for Masters or PhD level courses on the topic and is a necessity for researchers with an interest in the field.” Robert L. Phillips, Director of Pricing Research at Amazon “At last, a serious and comprehensive treatment of modern revenue management and assortment optimization integrated with choice modeling. In this book, Gallego and Topaloglu provide the underlying model derivations together with a wide range of applications and examples; all of these facets will better equip students for handling real-world problems. For mathematically inclined researchers and practitioners, it will doubtless prove to be thought-provoking and an invaluable reference.” Richard Ratliff, Research Scientist at Sabre “This book, written by two of the leading researchers in the area, brings together in one place most of the recent research on revenue management and pricing analytics. New industries (ride sharing, cloud computing, restaurants) and new developments in the airline and hotel industries make this book very timely and relevant, and will serve as a critical reference for researchers.” Professor Kalyan Talluri, the Munjal Chair in Global Business and Operations, Imperial College, London, UK.
Pricing Analytics
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Author : Walter R. Paczkowski
language : en
Publisher: Routledge
Release Date : 2018-06-27
Pricing Analytics written by Walter R. Paczkowski and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Business & Economics categories.
The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.
Segmentation Revenue Management And Pricing Analytics
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Author : Tudor Bodea
language : en
Publisher: Routledge
Release Date : 2014-03-21
Segmentation Revenue Management And Pricing Analytics written by Tudor Bodea and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-21 with Business & Economics categories.
The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits. This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.
Pricing Segmentation And Analytics
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Author : Tudor Bodea
language : en
Publisher:
Release Date : 2012
Pricing Segmentation And Analytics written by Tudor Bodea and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Pricing Analytics
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Author : Gerard Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-10-13
Pricing Analytics written by Gerard Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-13 with categories.
How do mission and objectives affect the Pricing Analytics processes of our organization? How will variation in the actual durations of each activity be dealt with to ensure that the expected Pricing Analytics results are met? What are the business objectives to be achieved with Pricing Analytics? How are the Pricing Analytics's objectives aligned to the organization's overall business strategy? Is the Pricing Analytics scope manageable? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Pricing Analytics assessment. All the tools you need to an in-depth Pricing Analytics Self-Assessment. Featuring 633 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Pricing Analytics improvements can be made. In using the questions you will be better able to: - diagnose Pricing Analytics projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Pricing Analytics and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Pricing Analytics Scorecard, you will develop a clear picture of which Pricing Analytics areas need attention. Included with your purchase of the book is the Pricing Analytics Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.
Advanced Introduction To Pricing Strategy And Analytics
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Author : Vithala R. Rao
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-01-20
Advanced Introduction To Pricing Strategy And Analytics written by Vithala R. Rao and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-20 with Business & Economics categories.
This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.
Pricing Analytics Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-09-10
Pricing Analytics Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-10 with categories.
This exclusive Pricing Analytics Self-Assessment will make you the established Pricing Analytics domain Assessor by revealing just what you need to know to be fluent and ready for any Pricing Analytics challenge. How do I reduce the effort in the Pricing Analytics work to be done to get problems solved? How can I ensure that plans of action include every Pricing Analytics task and that every Pricing Analytics outcome is in place? How will I save time investigating strategic and tactical options and ensuring Pricing Analytics opportunity costs are low? How can I deliver tailored Pricing Analytics advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Pricing Analytics essentials are covered, from every angle: the Pricing Analytics Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Pricing Analytics outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Pricing Analytics practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Pricing Analytics are maximized with professional results. Your purchase includes access to the $249 value Pricing Analytics Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Pricing Analytics Complete Self Assessment Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2017-09-09
Pricing Analytics Complete Self Assessment Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-09 with categories.
This exclusive Pricing Analytics Self-Assessment will make you the established Pricing Analytics domain Assessor by revealing just what you need to know to be fluent and ready for any Pricing Analytics challenge. How do I reduce the effort in the Pricing Analytics work to be done to get problems solved? How can I ensure that plans of action include every Pricing Analytics task and that every Pricing Analytics outcome is in place? How will I save time investigating strategic and tactical options and ensuring Pricing Analytics opportunity costs are low? How can I deliver tailored Pricing Analytics advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerardus Blokdyk. Blokdyk ensures all Pricing Analytics essentials are covered, from every angle: the Pricing Analytics Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Pricing Analytics outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Pricing Analytics practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Pricing Analytics are maximized with professional results. Your purchase includes access to the $249 value Pricing Analytics Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.
Pricing Online Marketing Behavior And Analytics
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Author : G. Viglia
language : en
Publisher: Springer
Release Date : 2014-05-09
Pricing Online Marketing Behavior And Analytics written by G. Viglia and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-09 with Business & Economics categories.
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.