Pricing In Der Hotellerie Grundlagen Preisdifferenzierung Revenue Management Dynamic Pricing Und Best Available Rate Strategie
DOWNLOAD
Download Pricing In Der Hotellerie Grundlagen Preisdifferenzierung Revenue Management Dynamic Pricing Und Best Available Rate Strategie PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Pricing In Der Hotellerie Grundlagen Preisdifferenzierung Revenue Management Dynamic Pricing Und Best Available Rate Strategie book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Pricing In Der Hotellerie Grundlagen Preisdifferenzierung Revenue Management Dynamic Pricing Und Best Available Rate Strategie
DOWNLOAD
Author : Marc Sölter
language : de
Publisher: GRIN Verlag
Release Date : 2015-04-15
Pricing In Der Hotellerie Grundlagen Preisdifferenzierung Revenue Management Dynamic Pricing Und Best Available Rate Strategie written by Marc Sölter and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-15 with Business & Economics categories.
Fachbuch aus dem Jahr 2012 im Fachbereich BWL - Controlling, , Sprache: Deutsch, Abstract: Die Welt der Hotellerie hat sich verändert. Früher reichte es, ein guter Gastgeber zu sein und einmal jährlich oder halbjährlich, die Preise für Beherbergung und Bewirtung zu "kalkulieren". Das 1x1 der Preispolitik, bestand vor allem aus Faustformeln und den sog. drei "K"s, d.h. Kosten, Konkurrenz und der Kunde, der in unserer Branche auch Gast genannt wird, sollen in der Preisfindung berücksichtigt werden. Doch dann kam das Internet, es eröffnete den Hoteliers neue Möglichkeiten um Belegung, Rate und Gewinn zu optimieren. Neue Begriffe wie Ratenparität, Dynamic Pricing, Best Available Rate oder Total Revenue Management prägten von nun ab das Preismanagemet. Ein Euro mehr Umsatz durch richtiges Preismanagement ist wichtiger als ein Euro weniger Kosten. Eine um einen Euro höhere Average Room Rate fließt zu 95 Prozent, aber jeder Prozentpunkt mehr Belegung nur zu 50 Prozent in den Gewinn ein. Dieses Buch soll Studenten des Tourismus- und Hotelmanagements helfen, das Preismanagement in der Hotellerie zu verstehen und anzuwenden. Aber auch Hotelfachleute die eine Karriere, im Pricing und Revenuemanagement anstreben, können mit diesem Buch die Grundlagen erlernen. In den USA gibt es zahlreiche Wissenschaftler, die sich mit dem Pricing und Revenue Management in der Hotellerie beschäftigen. In Deutschland wird leider nur wenig hierzu geforscht. Die wissenschaftlich aufbereitete Literatur zum Preismanagement ist aufgrund des wissenschaftlichen und Methoden-lastigen Ansatzes für Nicht-Akademiker nur schwer „verdaulich“. Viele Darstellungen zum Preismanagement sind zwar wissenschaftlich fundiert, aber für Praktiker zu anspruchsvoll und zu „trocken“. Ohne volks- und betriebswirtschaftliche Grundkenntnisse ist es nahezu unmöglich, die Materie nachzuvollziehen, aber vor allem auch zu verstehen. Die praxisorientierten Fachbücher geben wichtige Anregungen für die praktische Preispolitik, allerdings beziehen sich diese vornehmlich auf Produktionsbetriebe, die Preisgestaltung bei Dienstleistungen / Services wird nur am Rande behandelt. Ein Fachbuch, das sich ausschließlich mit dem Pricing in der Hotellerie befasst und vor allem für die Praxis geschrieben ist, fehlte bisher. Auf meiner Homepage "www.dr-schnaggels2000.surfino.info" finden Sie kostenlos, mehrere Präsentationen zum Thema Hotelmanagement, Dynamic Pricing, Marketing und Revenue Management. Damit können Sie ihre Mitarbeiter schulen. Für Fragen und Wünsche, schreiben Sie mir bitte einfach eine E-Mail.
Hotel Revenue Management From Theory To Practice
DOWNLOAD
Author : Stanislav Ivanov
language : en
Publisher: Zangador
Release Date : 2014-03-15
Hotel Revenue Management From Theory To Practice written by Stanislav Ivanov and has been published by Zangador this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-15 with Travel categories.
This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.
The Pricing And Revenue Management Of Services
DOWNLOAD
Author : Irene C.L. Ng
language : en
Publisher: Routledge
Release Date : 2007-07-26
The Pricing And Revenue Management Of Services written by Irene C.L. Ng and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-26 with Business & Economics categories.
In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
Hotel Pricing In A Social World
DOWNLOAD
Author : Kelly A. McGuire
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-26
Hotel Pricing In A Social World written by Kelly A. McGuire and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-26 with Business & Economics categories.
Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices. Revenue management has become a key activity in the highly social environment of today's hotel industry, thanks to mobile technology and social media. Though relatively new, revenue management is a quickly-evolving discipline that requires precision if you want to maintain your hotel's relevance in the market. Leverage original research, case studies, and industry examples to understand the practical application of key concepts Explore current market conditions that have an impact on revenue management Consider how advances in data management, analytics, and data visualization can impact revenue management practices Identify how revenue management can help you take advantage of market opportunities and overcome challenges Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an essential text for hotel CFOs, CMOs, revenue managers, and operations managers who want to leverage revenue management techniques to keep their hotel competitive.
Revenue Management Integration
DOWNLOAD
Author : Malte Rücker
language : en
Publisher: GRIN Verlag
Release Date : 2012-02
Revenue Management Integration written by Malte Rücker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with Business & Economics categories.
Diploma Thesis from the year 2010 in the subject Tourism - Miscellaneous, grade: 1,8, International University of Applied Sciences Bad Honnef - Bonn (Internationale Hochschule Bad Honnef-Bonn (IUBH)), course: International Tourism and Hospitality Management, language: English, abstract: The diploma thesis assesses the opportunity to implement an integrated approach to revenue management in order to meet the challenges of the competitive tourism environment, which are particularly stemming from the increasing importance of the internet. It is proposed that effective and efficient coordination of the disciplines of revenue management, marketing, sales and e-commerce leads to Revenue Management Integration (RMI), which has a positive effect on financial performance and competitiveness. The thesis aims at identifying key linkages among the disciplines and creates a guideline of how the integration may be achieved. Using multivariate regression, it is tested with 30 hotels, affiliated to eight of the largest hotel chains in Germany, whether Revenue Management Integration is positively related to financial performance. The study showed that integrated revenue management is positively related to RevPAR performance in hotel properties, while the relationship to other profitability measures, such as Return on Equity (ROE) and Operating Profit Margin (OPM) did not yield clear results.
Successful Yield And Revenue Management In The Food And Beverage Department
DOWNLOAD
Author : Alicia Poth
language : en
Publisher:
Release Date : 2020
Successful Yield And Revenue Management In The Food And Beverage Department written by Alicia Poth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
The Economics Of Price Discrimination
DOWNLOAD
Author : Louis Phlips
language : en
Publisher: Cambridge University Press
Release Date : 1983-06-30
The Economics Of Price Discrimination written by Louis Phlips and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983-06-30 with Business & Economics categories.
A theoretical and unified explanation of how prices are determined in practice, written in a non-technical way.
Price Management
DOWNLOAD
Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Digital Business Leadership
DOWNLOAD
Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty
DOWNLOAD
Author : Jessica Salver
language : en
Publisher: GRIN Verlag
Release Date : 2009-10
Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty written by Jessica Salver and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10 with categories.
Diploma Thesis from the year 2005 in the subject Tourism - Hotel Management, grade: 1,0, University resin university for applied sciences, language: English, abstract: Brands are a phenomenon that has been in existence already for centuries. From its original purpose of marking livestock, the concept was later adopted by manufacturers for their products and further developed and adapted to changes in business environments. The original idea of using marks to indicate ownership and origin, however, can be traced back even for millennia to ancient Greek and Rome and early Chinese dynasties. These days, the number of brands is greater than ever. More and more businesses have come to realize the power of brands, and the concept of brand management has consequently gained considerable interest in recent years. Every year the number of new brands registered increases. Fortune magazine suggests that "In the 21st century, branding ultimately will be the only unique differentiator between companies." Initially, the use of brands, or marks respectively, was limited to physical products only. Service brands are comparatively new in the long history of branding. The hotel industry - along with many other services - is lagging behind manufactured goods by decades. For this reason, research on brand management mainly concentrates on this type of products. Literature on service brands is comparatively scarce. Nonetheless, there are great potentials for brand management in the service industry in general and the hotel industry in particular. Hotel services differ from physical goods in many ways. For this reason, research findings and approaches to building and managing brands cannot simply be transferred. The major goal of this work is therefore to examine the concept of brand management, to adapt and apply it to hotel services. In today's ultra-competitive business environment, customer loyalty is a hot topic. The hotel industry has turned into a buyer's market. Competition k