Pricing Strategies In The Internet Age
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Pricing Strategies In The Internet Age
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Author : Elyo Ravuna
language : tr
Publisher: Elyo Ravuna
Release Date : 2011-07-25
Pricing Strategies In The Internet Age written by Elyo Ravuna and has been published by Elyo Ravuna this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-25 with Business & Economics categories.
Companies can increase both their revenue and customer satisfaction by taking advantage of the opportunities Internet offers. This book deals with emerging challenges in the Internet age, such as, dynamic pricing, forward and reverse auctions, price discrimination, product differentiation, Internet aggregators, e-procurement, collaborative commerce and end-to-end integrations in the supply chain.
Pricing In The Digital Age
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Author : John Paul Suarez
language : en
Publisher:
Release Date : 2023
Pricing In The Digital Age written by John Paul Suarez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023 with categories.
Companies across industries are modifying their pricing in the digital age in response to technological advancements. This literature review investigates how these modifications impact the traditional law of supply and demand. Furthermore, this review analyzes the effects of digital technology on consumer behavior and how it influences price change in various markets. This meta-synthesis focuses on how technology changes the usual trend on the law of supply and demand. The findings demonstrated that introducing digital technologies has disrupted traditional pricing models and created new opportunities for organizations to gather and process consumer data, resulting in more dynamic and flexible pricing strategies. Moreover, the study found that digital technology dramatically affects consumer behavior. Consumers are now more empowered and informed, resulting in heightened price sensitivity and a greater demand for personalized pricing. This study emphasizes the need for businesses to continuously adapt their pricing strategies to remain competitive in the digital marketplace and to meet the evolving needs of tech-savvy consumers.
Digital Pricing Strategy
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Author : Stephan M. Liozu
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-27
Digital Pricing Strategy written by Stephan M. Liozu and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-27 with Business & Economics categories.
Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Becoming A Hybrid Company
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Author : Timon C. Du
language : en
Publisher: CreateSpace
Release Date : 2014-03-03
Becoming A Hybrid Company written by Timon C. Du and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-03 with Business & Economics categories.
In a 10-year period, Apple Inc. grew 100 times bigger to become the largest company in the world. How can a computer company grow bigger than an oil company? Is such growth due to technology or strategy? We all know that the Internet has a long-tail effect that allows niche markets to expand into major sectors of the economy. We also know that the connected electronic network makes competition keener. To any network-mediated platform, technology matters. However, adopting the right strategy can magnify a business by 10 or even 100 times. This book looks into hybrid competition strategies that integrate both hardware strategies and software strategies. The covered topics include network effect, penguin effect, pricing strategies, bundling and packaging, winner-take-all effect, envelopment attacks, fast follower strategies, cannibalization, and Galapagos syndrome. It uses examples that are easy to understand. Examples include strategies adopted by Apple, Samsung, Amazon, Google, Microsoft, NTT DoCoMo, Facebook, and others. This book is suitable for MBA or EMBA students, and those managers and professionals who are interested in self-study. It provides takeaways at the end of each chapter for summary.
Pricing Strategy On The Internet For Nonperishable Physical Products
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Author : Satoru Nakagawa
language : en
Publisher:
Release Date : 1997
Pricing Strategy On The Internet For Nonperishable Physical Products written by Satoru Nakagawa and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Internet Resource Pricing Models
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Author : Ke Xu
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-08-13
Internet Resource Pricing Models written by Ke Xu and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-13 with Computers categories.
This brief guides the reader through three basic Internet resource pricing models using an Internet cost analysis. Addressing the evolution of service types, it presents several corresponding mechanisms which can ensure pricing implementation and resource allocation. The authors discuss utility optimization of network pricing methods in economics and underline two classes of pricing methods including system optimization and entities' strategic optimization. The brief closes with two examples of the newly proposed pricing strategy helping to solve the profit distribution problem brought by P2P free-riding and improve the pricing efficiency with the introduction of the price discrimination. The Internet resource pricing strategy is not only the key factor of Internet resource allocation efficiency, but also the determinant of the profit. The methods and models discussed in Internet Resource Pricing Models increase the efficiency of existing pricing strategies to ensure a sound and sustainable development of the Internet. The brief will help researchers and professionals working with this key factor of Internet resource allocation.
Principles Of Marketing For A Digital Age
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Author : Tracy L. Tuten
language : en
Publisher: SAGE
Release Date : 2022-11-25
Principles Of Marketing For A Digital Age written by Tracy L. Tuten and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-25 with Business & Economics categories.
Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer. The new edition also includes: • Over 30 case studies from global companies, including Netflix, Amazon, Zara, Tony’s Chocolonely, Nissan, and Airbnb • A revamped ‘Sustainability Spotlight’ feature in every chapter that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative • A wide range of critical thinking questions that encourage you to reflect on real-world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors, including PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide containing lecture objectives, chapter outlines, activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Dynamic Pricing In Online Business What Pricing Strategy Should Be Used In Digital Business
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Author : Anonym
language : en
Publisher:
Release Date : 2018-05-09
Dynamic Pricing In Online Business What Pricing Strategy Should Be Used In Digital Business written by Anonym and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-09 with categories.
40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. Studies confirm that these companies are able to reach higher profits through dynamic pricing. But the federal ministry of consumer protection sees the price transparency for consumers at risk. This publication shows how new and existing customers react to dynamic pricing techniques. It examines if regular customers have a different price fairness perception than new customers. Customers often react with dissatisfaction and complaining when they notice a disadvantage due to dynamic pricing. Their dissatisfaction can have a long-term impact on the buyer-seller relationship as well as the company's reputation and profits. Therefore, price fairness perception is crucial for dynamic pricing strategies. Keywords: - Dynamic Pricing; - Status-based Dynamic Pricing; - Consumer Dissatisfaction; - Price Transparency; - New Customers; - Regular Customers
Strategies And Price Competition On The Internet
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Author : Sophie Larribeau
language : en
Publisher:
Release Date : 2014
Strategies And Price Competition On The Internet written by Sophie Larribeau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
French E-commerce sales have tremendously grown these last two years, even if the estimated amount of transaction is still marginal. Beyond this relative success, E-commerce raises many questions. Are electronic markets more competitive than traditional markets? How can we explain price dispersion on Internet? This paper deals with the pricing strategies of on-line retailers. For this purpose, we have collected data about CD prices on Internet during June and July 2001. This data set enables us to establish that online prices are strongly dispersed and rather volatile. Then we develop a repeated game model to analyze behaviors of CD retailers. Hence we prove that the probability of price collusion should increase with the age of a CD and decrease with its popularity. In other words, a collusion between CD retailers is more likely when the demand for a CD declines. This hypothesis is not rejected by econometric regressions on price level and price dispersion. These results give evidence of a relaxed competition on the older and less popular CD records.
Pricing Strategy Implementation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2019-07-31
Pricing Strategy Implementation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.
