Principles Of Category Management
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Category Management Principles
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Author : Russell Zwanka
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-08
Category Management Principles written by Russell Zwanka and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with categories.
It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer's mind. In this text, we will take the reader from the origin of the science we call Category Management, through to the best practices and Category Management's impact for the future. You will learn how the Category Business Plan has evolved over time. And you will also learn how the basics have really never changed. The customer of today, as did the customer of yesterday, places his or her trust, loyalty and confidence in their retailers of choice. The best retailers are the ones who cover the basics every day! Category Management will help you along the journey!
Principles Of Category Management
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Author : Russell J. Zwanka
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-08
Principles Of Category Management written by Russell J. Zwanka and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with categories.
It is an exciting time to be in the food industry! Not only are the customers more informed than ever, but the demands they place on their retailers of choice include personalization, lifestyles, and connectivity. When will they run out of their favorite product? When do their demands change throughout their lives? When do they want you to help them, and when do they want you to back off? All are questions at the top of every food retailer's mind. In this text, we will take the reader from the origin of the science we call Category Management, through to the best practices and Category Management's impact for the future. You will learn how the Category Business Plan has evolved over time. And you will also learn how the basics have really never changed. The customer of today, as did the customer of yesterday, places his or her trust, loyalty and confidence in their retailers of choice. The best retailers are the ones who cover the basics every day! Category Management will help you along the journey.
The Category Management Handbook
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Author : Andrea Cordell
language : en
Publisher: Routledge
Release Date : 2018-04-27
The Category Management Handbook written by Andrea Cordell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it helps organisations gather and analyse key data about their procurement spend before subsequently creating and delivering value-adding strategies that change the value proposition from supply chains. The aim of category management is to find long-term breakthrough strategies that help lift an organisation’s commercial performance to a new level. Because of its strategic long-term orientation and complex execution, category management has long been the preserve of commercial consulting companies – in effect a ‘black box’ toolkit shrouded in expensive methodologies. This practical handbook lifts the lid on category management by providing readers with a step-by-step process and established toolkit that allows them a ‘do-it-yourself’ approach. Each activity is presented as a simple tool or technique for practitioners to apply to their own organisations. To support each activity, easy-to- use templates and checklists have been provided, together with simple but practical hints and tips for implementation. This handbook is a ‘must read’ for all procurement and supplychain managers looking to find significant improvements in their organisations. Its practical approach cuts through long-winded consultant-speak and provides an easy-to-use practical toolkit for everyday application.
Category Management In Purchasing
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Author : Jonathan O'Brien
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-10-03
Category Management In Purchasing written by Jonathan O'Brien and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-03 with Business & Economics categories.
Category Management in Purchasing is a comprehensive guide to strategic category management, providing a step-by-step guide to its implementation and use. This book provides the necessary tools, techniques and applications that will enable the reader to implement this cost saving purchasing method. The 3rd edition of Category Management in Purchasing has been rigorously updated to reflect the latest thinking in the field. Jonathan O'Brien shows how a strategic approach needs to work effectively together with other approaches, such as Supplier Relationship Management. He has added important sections on governance, included more supplier and supply chain tools, and introduced a pragmatic route for smaller businesses or those who need step-by-step advice. The book provides case studies of real companies, including: IKEA, The Body Shop, NHS, Heinz, Cardiff Council, and GlaxoSmithKline.
Strategic Sourcing And Category Management
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Author : Magnus Carlsson
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-05-03
Strategic Sourcing And Category Management written by Magnus Carlsson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-03 with Business & Economics categories.
How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years' experience from IKEA, where he had the responsibility to develop and execute the company's purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure. In this new edition of Strategic Sourcing and Category Management, Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately €7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.
Category Management
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Author : Nielsen Marketing Research (Firm)
language : en
Publisher: McGraw-Hill
Release Date : 1992
Category Management written by Nielsen Marketing Research (Firm) and has been published by McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing concept--category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. "This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit." -- J.G. Bruijniks Albert Heijn b.v. "Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues." -- Richard Cooper United Dairy Industry Association "Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process." -- Fred J. Lewis The Quaker Oats Company
Principles Of Retailing
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Author : John Fernie
language : en
Publisher: Routledge
Release Date : 2013-06-17
Principles Of Retailing written by John Fernie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Business & Economics categories.
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
Category Management
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Author : Ntc Publishing Group
language : en
Publisher: NTC Business Books
Release Date : 1992-01-01
Category Management written by Ntc Publishing Group and has been published by NTC Business Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01 with categories.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-06-09
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-09 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.
Consumer Centric Category Management
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Author : ACNielsen
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-12
Consumer Centric Category Management written by ACNielsen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-12 with Business & Economics categories.
In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.