Principles Of Communication
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Principles Of Communication Systems
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Author : Herbert Taub
language : en
Publisher: Tata McGraw-Hill Education
Release Date : 2008-09-07
Principles Of Communication Systems written by Herbert Taub and has been published by Tata McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-07 with Telecommunication categories.
This hallmark text on Communication Systems has been revised to bring in the latest on the subject. It covers the undergraduate syllabi of Analog and Digital Communication and also gives the background required for advanced study on the subject. Plethora of solved examples and practice questions elucidate the text and give clarity in the discussions.
Principles Of Strategic Communication
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Author : Derina Holtzhausen
language : en
Publisher: Routledge
Release Date : 2021-07-08
Principles Of Strategic Communication written by Derina Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-08 with Business & Economics categories.
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Principles Of Mobile Communication
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Author : Gordon L. Stüber
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-09
Principles Of Mobile Communication written by Gordon L. Stüber and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Technology & Engineering categories.
Principles of Mobile Communication provides an authoritative treatment of the fundamentals of mobile communications, one of the fastest growing areas of the modern telecommunications industry. The book stresses the fundamentals of mobile communications engineering that are important for the design of any mobile system. Less emphasis is placed on the description of existing and proposed wireless standards. This focus on fundamental issues should be of benefit not only to students taking formal instruction but also to practising engineers who are likely to already have a detailed familiarity with the standards and are seeking to deepen their knowledge of this important field. The book stresses mathematical modeling and analysis, rather than providing a qualitative overview. It has been specifically developed as a textbook for graduate level instruction and a reference book for practising engineers and those seeking to pursue research in the area. The book contains sufficient background material for the novice, yet enough advanced material for a sequence of graduate level courses. Principles of Mobile Communication treats a variety of contemporary issues, many of which have been treated before only in the journals. Some material in the book has never appeared before in the literature. The book provides an up-to-date treatment of the subject area at a level of detail that is not available in other books. Also, the book is unique in that the whole range of topics covered is not presently available in any other book. Throughout the book, detailed derivations are provided and extensive references to the literature are made. This is of value to the reader wishing to gain detailed knowledge of a particular topic.
Principles Of Communication Engineering
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Author : John M. Wozencraft
language : en
Publisher: John Wiley & Sons
Release Date : 1965
Principles Of Communication Engineering written by John M. Wozencraft and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Mathematics categories.
This book provides a cohesive introduction to much of the vast body of knowledge central to the problems of communication engineering.
Principles Of Digital Communication
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Author : Robert G. Gallager
language : en
Publisher: Cambridge University Press
Release Date : 2008-02-28
Principles Of Digital Communication written by Robert G. Gallager and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02-28 with Technology & Engineering categories.
The renowned communications theorist Robert Gallager brings his lucid writing style to the study of the fundamental system aspects of digital communication for a one-semester course for graduate students. With the clarity and insight that have characterized his teaching and earlier textbooks, he develops a simple framework and then combines this with careful proofs to help the reader understand modern systems and simplified models in an intuitive yet precise way. A strong narrative and links between theory and practice reinforce this concise, practical presentation. The book begins with data compression for arbitrary sources. Gallager then describes how to modulate the resulting binary data for transmission over wires, cables, optical fibers, and wireless channels. Analysis and intuitive interpretations are developed for channel noise models, followed by coverage of the principles of detection, coding, and decoding. The various concepts covered are brought together in a description of wireless communication, using CDMA as a case study.
Principles And Practice Of Social Marketing
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Author : Rob Donovan
language : en
Publisher: Cambridge University Press
Release Date : 2010-10-28
Principles And Practice Of Social Marketing written by Rob Donovan and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-28 with Business & Economics categories.
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
Principles Of Communication Engineering
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Author : M.L. Anand
language : en
Publisher: CRC Press
Release Date : 2021-09-30
Principles Of Communication Engineering written by M.L. Anand and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Technology & Engineering categories.
This is the book, in which the subject matter is dealt from elementary to the advance level in a unique manner. Three outstanding features can be claimed for the book viz. (i) style; the student, while going through the pages would feel as if he is attending a class room. (ii) language: that an average student can follow and (iii) approach: it takes the student from ''known to unknown'' and ''simple to complex.'' The book is reader friendly, thought provoking and stimulating. It helps in clearing cobwebs of the mind. The style is lucid and un-adulterated. Unnecessary mathematics has been avoided. Note: T&F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
Successful Nonverbal Communication
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Author : Dale G. Leathers
language : en
Publisher: Routledge
Release Date : 2015-10-16
Successful Nonverbal Communication written by Dale G. Leathers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-16 with Language Arts & Disciplines categories.
Successful Nonverbal Communication: Principles and Applications demonstrates how knowledge of nonverbal messages can affect successful communication in the real world. Now with fifteen chapters, the fifth edition draws students in through applications of the latest nonverbal communication research and through current examples of celebrities, sports, and politicians. This extensive revision describes nonverbal cues and their desirable and undesirable functions while offering original tests for measuring and developing nonverbal communication skills. Updates include new attention to Donald Trump, Hillary Clinton, and Barack Obama, and discussion of nonverbal communication within same-sex partnerships.
Principles Of Communication Engineering
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Author : A.K.Chhabra
language : en
Publisher: S. Chand Publishing
Release Date : 2006
Principles Of Communication Engineering written by A.K.Chhabra and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Technology & Engineering categories.
The first four chapters of the text describe different types of signals,modulation and demodulation of these signals,various transmission channels and noise encountered by the signals during propagation from sender to receiver end.Apart from this,this part of the book also deals with different forms of line communication systems.A brif introduction of information theory is also given at the end of the text so that the students become familiar with this aspect of communication systems.
Principles Of Research In Communication
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Author : Thomas D. Stewart
language : en
Publisher: Addison-Wesley Longman
Release Date : 2002
Principles Of Research In Communication written by Thomas D. Stewart and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Communication categories.
This book is a concise, easy-to-read introduction to the major research methods in communication, with accompanying hands-on learning activities. Principles of Research in Communication introduces students to the methods of research used specifically in the communication discipline. While most competing texts provide some overview of library research and the development of a research bibliography and literature review, this book provides a more comprehensive introduction to such research and includes the most timely information concerning citations using the American Psychological Association Style. The text provides the foundation necessary to comprehend published research and implement simple research investigation, even for students with little or no previous scientific experience.