Principles Of Strategic Communication
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Principles Of Strategic Communication
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Author : Derina Holtzhausen
language : en
Publisher: Routledge
Release Date : 2021-07-08
Principles Of Strategic Communication written by Derina Holtzhausen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-08 with Business & Economics categories.
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Strategic Communication At Work
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Author : Diane Lennard
language : en
Publisher: Routledge
Release Date : 2018-03-22
Strategic Communication At Work written by Diane Lennard and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-22 with Business & Economics categories.
Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
Strategic Communication Principles And Practice
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Author : James Mahoney
language : en
Publisher: OUP Australia & New Zealand
Release Date : 2012-11-22
Strategic Communication Principles And Practice written by James Mahoney and has been published by OUP Australia & New Zealand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-22 with Business & Economics categories.
Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.
Social Media For Strategic Communication
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2021-07-02
Social Media For Strategic Communication written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Language Arts & Disciplines categories.
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Corporate Communication
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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997
Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Strategic Communication
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Author : Christopher Paul
language : en
Publisher: Praeger
Release Date : 2011-04-07
Strategic Communication written by Christopher Paul and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-07 with Political Science categories.
"Strategic communication, the focus of much heated debate over the last few years, is widely decried as an area in which the U.S. government must improve. Unhappily, while the need to more effectively harness our capabilities to compete in the struggle for minds and hearts is clear, how, exactly, to do that is not.
Strategic Communication
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2020-09-28
Strategic Communication written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-28 with Business & Economics categories.
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
Strategic Communication
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Author : James Mahoney
language : en
Publisher:
Release Date : 2016-09-15
Strategic Communication written by James Mahoney and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-15 with Business communication categories.
Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
Landtags Und Bundestagswahlen Pforzheim
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Author :
language : en
Publisher:
Release Date : 1980
Landtags Und Bundestagswahlen Pforzheim written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with categories.
Strategic Communication
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Author : Jesper Falkheimer
language : en
Publisher:
Release Date : 2018
Strategic Communication written by Jesper Falkheimer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Communication in management categories.
Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.