Principles Of Marketing Prentice Hall Video Library
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Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2006
Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This book offers the most current applied, resourceful and exciting text for the introductory marketing course.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Scarborough, Ont. : Prentice-Hall Canada
Release Date : 1983
Principles Of Marketing written by Philip Kotler and has been published by Scarborough, Ont. : Prentice-Hall Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Business & Economics categories.
Marketing Videos
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Author : Michael R. Solomon
language : en
Publisher: Pearson College Division
Release Date : 2009
Marketing Videos written by Michael R. Solomon and has been published by Pearson College Division this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 1998
Principles Of Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Prentice Hall
Release Date : 2014
Principles Of Marketing written by Philip Kotler and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it's packed with new stories and examples illustrating how companies employ technology to gain competitive advantage--from traditional marketing all-stars such as P&G and McDonald's to new-age digital competitors such as Apple and Google.
Fundamentals Of Collection Development And Management Fourth Edition
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Author : Peggy Johnson
language : en
Publisher: American Library Association
Release Date : 2018-07-23
Fundamentals Of Collection Development And Management Fourth Edition written by Peggy Johnson and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Language Arts & Disciplines categories.
Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher: Pearson Education
Release Date : 2008
Principles Of Marketing written by Philip Kotler and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The goal of Principles of Marketing, Fifth Edition, is to introduce people to the fascinating world of modern marketing in an innovative, practical and enjoyable way. Like any good marketer, we're out to create more value for you, our customer. We have perused every page, table, figure, fact and example in an effort to make this the best text from which to learn about and teach marketing.
Principles Of Marketing
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2004-03
Principles Of Marketing written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03 with categories.
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Managing Academic Libraries
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Author : Susan Higgins
language : en
Publisher: Elsevier
Release Date : 2016-10-11
Managing Academic Libraries written by Susan Higgins and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-11 with Business & Economics categories.
Managing Academic Libraries: Principles and Practice is aimed at professionals within the Library and Information Services (LIS) who are interested in learning more about the management of academic libraries. Written against a backdrop made up of the changes that digital technology has brought to academic libraries, this book uncovers how the library has changed its meaning from a physical to virtual icon and its effect on culture. The book aims to provide managers and students of LIS at all levels with the necessary management principles and practices needed to respond proactively to diverse audiences, while also keeping a focus on the purposes of higher education. In addition, readers will find an examination of various aspects of library management and reviews on key management techniques that can be used for successful interpretation and implementation of academic library mission statements. Provides tactics on how to manage the centrality of learning and reading in academic libraries Includes best practices on managing a learning organization Covers proactive management principles and practices that are needed to respond to diverse audiences
Kleppner S Advertising Procedure
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Author : Thomas Russell
language : en
Publisher:
Release Date : 1993
Kleppner S Advertising Procedure written by Thomas Russell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.