Problematik Des Performance Measurement Von Social Media Kennzahlen Des Social Media Monitoring Unter Ber Cksichtigung Des Big Data Ph Nomens
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Problematik Des Performance Measurement Von Social Media Kennzahlen Des Social Media Monitoring Unter Ber Cksichtigung Des Big Data Ph Nomens
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Author : Hagen Wittlich
language : de
Publisher: GRIN Verlag
Release Date : 2013-03-08
Problematik Des Performance Measurement Von Social Media Kennzahlen Des Social Media Monitoring Unter Ber Cksichtigung Des Big Data Ph Nomens written by Hagen Wittlich and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-08 with Business & Economics categories.
Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Controlling, Note: 1,0, Fachhochschule Lausitz in Cottbus, Sprache: Deutsch, Abstract: Facebook, Twitter, Blogspot, flickr, tumblr – Social Media ist im Internet allgegenwärtig. Mit dem Einsatz von QR-Codes und der aufstrebenden NFC-Technologie werden immer mehr Verbindungen zwischen der realen Welt und dem virtuellen Raum erzeugt, sodass Social Me-dia selbst in der Realität einen größeren Stellenwert bekommt. Mit Blick auf die Generationen der „Digital Natives“ und der zunehmenden Technologisierung und Digitalisierung der Ge-sellschaft sollte das Thema Social Media für viele Unternehmen relevant sein. Spätestens aber seit dem Wahlsieg von Barack Obama in 2008, der als Benchmark im Einsatz von Social Me-dia gilt, sollte klar sein, welches Potenzial hinter diesem Werkzeug steckt. So ist Social Media bereits Bestandteil in 47 Prozent aller deutschen Unternehmen und weitere 15 Prozent planen den Einsatz von Social Media. Die vorliegende Arbeit befasst sich mit dem Performance Measurement von Social Media Aktivitäten. Dabei soll als erstes erläutert werden, was Social Media ist und warum erst das Web 2.0 Social Media möglich macht. Anschließend wird geklärt, warum der Erfolg von Social Media Aktivitäten relevant ist und was überhaupt Erfolg in diesem Zusammenhang bedeutet. Aus den im Rahmen von Social Media Aktivitäten erfassbaren Daten müssen die für die Erfolgsmessung relevanten Daten herausgefiltert werden, bevor daraus Kennzahlen gebil-det werden können. Deshalb wird zuerst das Big Data Phänomen betrachtet, bevor zu den Schwerpunkten der Arbeit übergegangen wird. Diese sind die für die Erfolgsmessung rele-vanten Kennzahlen, die auf ihre Einsatzfähigkeit im Performance Measurement von Social Media Aktivitäten überprüft werden sollen: Einerseits die nichtmonetären Key Performance Indicators nach Lovett und Owyang aufgrund ihrer weiten Verbreitung in der Literatur. An-dererseits der Social Media ROI als finanzielle Erfolgskennzahl, dessen Ermittlung die Praxis vor mehrere Probleme stellt, die im Rahmen dieser Arbeit erläutert werden sollen.
301
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Author : K'ang Yü-hua
language : zh-CN
Publisher:
Release Date : 1999-01-01
301 written by K'ang Yü-hua and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-01-01 with Audiocassettes categories.
An intensive, one-volume beginning course for adults that can be used in classrooms or for self-study. The 40 lessons develop an 800-word vocabulary and 301 basic conversational sentence patterns. Students should be able to carry on simple conversation upon completion.
Vine Dining
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Author : Emmanuel Stroobant
language : en
Publisher: Marshall Cavendish
Release Date : 2005
Vine Dining written by Emmanuel Stroobant and has been published by Marshall Cavendish this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cookery categories.
Great recipes to go with that perfect glass of wine!The first in a set of two books on wine, Vine Dining- White is a book that will appeal to those who enjoy entertaining with a good glass of wine. Vine Dining- White provides information about eight different grape varieties and provides recipes to go with these wines, bringing out the best from both. The eight grape varieties featured are Chardonnay, Gewurztraminer, Muscat, Pinot Gris, Rielsing, Sauvignon Blanc, Semillon and Viognier. A detailed introduction and ten newly created recipes accompany each grape variety. Beautiful and artistic photographs of the wine and dishes fill the book - making it a fest for the senses! Chef Emmanuel Stroobantbegan his apprenticeship at Hostellerie St. Roch, Belgium, a member of the Relais & Ch�teaux Association. From there, he was seconded to a number of Michelin establishments to train under various master chefs, including Chef Pierre Romeyer at the Pierre Romeyer Maison de Bouche, Chef Alain de Luc at the Barbizon, Chef Laurent Trignon at the La Roseraie and Chef Alain Bleys at the Chene Madame. In 1987 and 1988, he was awarded 'Best Apprentice Chef of Belgium'. Upon completing his apprenticeship, Chef Stroobant worked at various restaurants in Liege, Belgium, including Hostellerie Du Comte de Mercy and Le Bal Restaurant, before moving to work in various fine-dining establishments in Australia, Malaysia and Singapore. Chef Stroobant's passion and commitment to culinary excellence continues to be recognized. He was awarded 'Best Expatriate Executive Chef' by World Asia Media, Malaysia in 1999 and 'Chef of the Year' at the World Gourmet Summit 2002. His restaurant in Singapore, St. Pierre, for which he is Executive Chef was also awarded 'Best New Restaurant of the Year' and 'Most Innovative Menu' in 2002 by Wine &magazine, Singapore, plus 'Best New Restaurant of the Year' at the World Dine Gourmet Summit 2002.
Essential Mathematics And Statistics For Forensic Science
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Author : Craig Adam
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-20
Essential Mathematics And Statistics For Forensic Science written by Craig Adam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Medical categories.
This text is an accessible, student-friendly introduction to the wide range of mathematical and statistical tools needed by the forensic scientist in the analysis, interpretation and presentation of experimental measurements. From a basis of high school mathematics, the book develops essential quantitative analysis techniques within the context of a broad range of forensic applications. This clearly structured text focuses on developing core mathematical skills together with an understanding of the calculations associated with the analysis of experimental work, including an emphasis on the use of graphs and the evaluation of uncertainties. Through a broad study of probability and statistics, the reader is led ultimately to the use of Bayesian approaches to the evaluation of evidence within the court. In every section, forensic applications such as ballistics trajectories, post-mortem cooling, aspects of forensic pharmacokinetics, the matching of glass evidence, the formation of bloodstains and the interpretation of DNA profiles are discussed and examples of calculations are worked through. In every chapter there are numerous self-assessment problems to aid student learning. Its broad scope and forensically focused coverage make this book an essential text for students embarking on any degree course in forensic science or forensic analysis, as well as an invaluable reference for post-graduate students and forensic professionals. Key features: Offers a unique mix of mathematics and statistics topics, specifically tailored to a forensic science undergraduate degree. All topics illustrated with examples from the forensic science discipline. Written in an accessible, student-friendly way to engage interest and enhance learning and confidence. Assumes only a basic high-school level prior mathematical knowledge.
Ramayana
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Author : William Buck
language : en
Publisher: Motilal Banarsidass Publ.
Release Date : 2000
Ramayana written by William Buck and has been published by Motilal Banarsidass Publ. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Literary Criticism categories.
Compared to the western epics, the Ramayana and Mahabharata are more complete story of Hindu, religious, cultural and social imagination and more exact narration of evolutionary rise of man. In this book, William Buck has succeeded better than anyone else in conveying the spirit of the original.The task of presenting a faithful image of the original text, its metaphysical nuances as well as its chronological sequence the world`s largest epic in a small book is a stupendous task.Mainly as a narration, the version of William Buck will serve as an interesting and complete tale to the English speaking reader. Valmiki was called the Adikavi or first poet of Sanskrit literature and some of his remarkable talent shines forth in the English rendering. The reader will find pleasure in reading it aloud to himself or the others.
Fantazius Mallare
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Author : Ben Hecht
language : en
Publisher: e-artnow
Release Date : 2021-05-07
Fantazius Mallare written by Ben Hecht and has been published by e-artnow this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-07 with Psychology categories.
Fantazus Mallare is a tortured artist who is slowly descending into madness. In a search for a muse and aided by a dwarf-monster, Goliath, Mallare tries to make sense of the world of reason versus that of insanity. Since its publication in 1924 and being banned in 1928 by the US Government, the book has achieved a cult status that strips the veneer of sanity, religion, lust and art. Musaicum Books presents to you the meticulously edited book with all the original black and white illustrations which earned it both its notoriety and praise. Excerpt: "FantaziusMallare considered himself mad because he was unable to behold in the meaningless gesturings of time, space and evolution a dramatic little pantomime adroitly centered about the routine of his existence. He was a silent looking man with black hair and an aquiline nose. His eyes were lifeless because they paid no homage to the world outside him. When he was thirty-five years old he lived alone high above a busy part of the town. He was a recluse. His black hair that fell in a slant across his forehead and the rigidity of his eyes gave him the appearance of a somnambulist. Twenty-twoHe found life unnecessary and submitted to it without curiosity. His ideas were profoundly simple. The excitement of his neighborhood, his city, his country and his world left him unmoved. He found no diversion in interpreting them. A friend had once asked him what he thought of democracy. This was during a great war being waged in its behalf. Mallare replied: "Democracy is the honeymoon of stupidity."
Kiki Skates
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Author : Charlotte Steiner
language : en
Publisher:
Release Date : 1950
Kiki Skates written by Charlotte Steiner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1950 with Country life categories.
Picture story book about Kiki who spent a winter vacation at her grandmother's farm and learned to shovel snow and skate.
Diabolic Wars
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Author : H. H Pope Shenouda III
language : en
Publisher:
Release Date : 2016-06-09
Diabolic Wars written by H. H Pope Shenouda III and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-09 with Religion categories.
Christian Spirituality
Killing Icarus
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Author : Paul Kemprecos
language : en
Publisher: Suspense Publishing
Release Date : 2021-07-13
Killing Icarus written by Paul Kemprecos and has been published by Suspense Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-13 with Fiction categories.
From #1 NYTs bestseller, Paul Kemprecos: For art historian Abi Vickers, the windswept cottage overlooking Cape Cod Bay is the ideal refuge until she discovers a WWII secret in an Edward Hopper sketch, unleashing dangerous forces.
Stanley Kubrick
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Author : Rainer Crone
language : en
Publisher: Phaidon Press
Release Date : 2013-06-25
Stanley Kubrick written by Rainer Crone and has been published by Phaidon Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-25 with Photography categories.
The first book to document the early photographs of the famous and enigmatic film director Stanley Kubrick (1928 - 99). A fascinating account of American urban life including celebrities such as Leonard Bernstein, Kubrick documents a range of human emotion. Includes many never-before-seen photographs taken from 1945 - 50 and others not seen since their original publication in Look magazine. Sheds new light on Kubrick's apprenticeship and his early search for complex image compositions and dramatic narratives as developed in his films A Clockwork Orange and 2001- A Space Odyssey