Procesos Cognitivos Neuromarketing
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Procesos Cognitivos Neuromarketing
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Author : Miguel Baños
language : es
Publisher:
Release Date : 2021
Procesos Cognitivos Neuromarketing written by Miguel Baños and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Neuromarketing
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Author : DAVID SANDUA
language : es
Publisher: David Sandua
Release Date : 2024-03-24
Neuromarketing written by DAVID SANDUA and has been published by David Sandua this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-24 with Business & Economics categories.
Descubre el poder del neuromarketing para transformar la forma en que vendes y conectas con tus consumidores. Este libro revela los secretos detrás de la ciencia de vender, combinando la neurociencia con las estrategias de marketing más avanzadas para seducir al consumidor moderno. A través de un viaje fascinante por el cerebro humano, aprenderás cómo los deseos subconscientes y las emociones influyen en las decisiones de compra. Con ejemplos prácticos, estudios de casos exitosos y técnicas probadas, este libro te equipa con las herramientas necesarias para capturar la atención de tu audiencia, crear anuncios persuasivos y diseñar productos irresistibles. No importa el tamaño de tu empresa o el producto que ofrezcas; el neuromarketing te abre la puerta a una comprensión profunda del comportamiento del consumidor, permitiéndote innovar y sobresalir en el saturado mercado actual.
Neuroeconomics And The Decision Making Process
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Author : Christiansen, Bryan
language : en
Publisher: IGI Global
Release Date : 2016-03-17
Neuroeconomics And The Decision Making Process written by Christiansen, Bryan and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-17 with Psychology categories.
Neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. In particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. Neuroeconomics and the Decision-Making Process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. Taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.
Neuromarketing Tur Stico Y Hotelero
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Author : Manuel Hernán Izaguirre Sotomayor
language : es
Publisher: Marcombo
Release Date : 2020-05-20
Neuromarketing Tur Stico Y Hotelero written by Manuel Hernán Izaguirre Sotomayor and has been published by Marcombo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-20 with Business & Economics categories.
El neuromarketing se sustenta en los conocimientos neurocientíficos que han permitido comprender los procesos mentales gracias a la identificación de circuitos neuronales que intervienen en la percepción sensorial, la memoria, la atención, las decisiones ejecutivas, la emoción y el aprendizaje. Dichos circuitos se involucran en la generación de las necesidades y deseos de los turistas, lo que posteriormente se traduce en demanda. Por lo tanto, el objeto de estudio del neuromarketing se centra en los procesos mentales que se dan en el cerebro, que explican el comportamiento y la toma de decisiones de los actores sociales que intervienen en el sector turístico, en general, y en el turista, en particular. Conocer cómo el cerebro elabora la información, la procesa, la ejecuta y procede a la toma de decisiones, representa una ayuda significativa para las empresas turísticas y hoteleras en términos de mercado. Este hecho demanda, a la luz de los nuevos conocimientos del funcionamiento cerebral, reconocer la contribución de la neurociencia en la optimización de las estrategias del marketing.
Neuromarketing Pol Tico 2 Edici N
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Author : Francisco Misiego
language : es
Publisher: Editorial Rasche
Release Date : 2012-07-21
Neuromarketing Pol Tico 2 Edici N written by Francisco Misiego and has been published by Editorial Rasche this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-21 with categories.
Este libro es pionero en de esta nueva técnica del Marketing Político. El lector se encuentra ante una obra muy atractiva, fresca y sencilla de leer por los ejemplos utilizados y el estilo literario tan ameno que utiliza el autor, combinando un especial sentido del humor para divulgar conceptos complejos. Este manual debería ser libro de cabecera, no sólo de candidatos o de políticos de profesión, sino también de todos aquellos profesionales del Marketing y la Comunicación Política que asesoran, preparan y conducen la acción del Marketing Político
Neuromarketing
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Author : Luiz Moutinho
language : pt-BR
Publisher: DVS Editora
Release Date : 2023-08-22
Neuromarketing written by Luiz Moutinho and has been published by DVS Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-22 with Business & Economics categories.
A mente humana guarda em si um mundo fascinante. Neste mundo, os renomados especialistas em neurociência, biometria e marketing, Profo Luiz Moutinho e Profa Karla Menezes, unem seus conhecimentos para desvendar as complexidades do cérebro e sua relação com nossas escolhas, desejos e comportamento de consumo. Ao cruzar os campos da neurociência, do marketing e da biometria, os autores revelam como os estímulos externos e nossa construção individual afetam nossa tomada de decisão e influenciam nossas preferências de consumo. Sua jornada pelo universo do neuromarketing está prestes a começar! Com base em uma sólida pesquisa científica, estudos e exemplos reais, os autores exploram as nuances das áreas cerebrais que influenciam nossas preferências, impulsos e comportamentos de compra, além das respostas emocionais, percepções e memórias relacionadas a marcas e produtos. Esta obra reveladora apresenta uma visão abrangente do neuromarketing, revelando como a biometria está revolucionando a forma como as empresas entendem e interagem com seus consumidores, fornecendo insights valiosos sobre suas preferências. Você aprenderá como as técnicas neurocientíficas podem ser aplicadas para otimizar campanhas de marketing, aprimorar a experiência do cliente e impulsionar o sucesso dos negócios. "Neuro Marketing: Ciência, Comportamento e Mercado" é uma leitura essencial para todos que desejam mergulhar na mente humana e desvendar os segredos que impulsionam o comportamento de consumo.
Neuromarketing
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Author : Néstor P. Braidot
language : es
Publisher: Nestor Braidot
Release Date : 2006-10-06
Neuromarketing written by Néstor P. Braidot and has been published by Nestor Braidot this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-06 with Business & Economics categories.
Marketing And Smart Technologies
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Author : José Luís Reis
language : en
Publisher: Springer Nature
Release Date : 2022-03-29
Marketing And Smart Technologies written by José Luís Reis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-29 with Technology & Engineering categories.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Neuromarketing Del Vino Influencia De La Familiaridad De Marca Y Otras Variables Contextuales
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Author : Víctor José Cerro Rodríguez
language : es
Publisher: Aula Magna
Release Date : 2023-06-05
Neuromarketing Del Vino Influencia De La Familiaridad De Marca Y Otras Variables Contextuales written by Víctor José Cerro Rodríguez and has been published by Aula Magna this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-05 with Business & Economics categories.
En numerosas ocasiones los profesionales del marketing se enfrentan al proceso de desarrollo de nuevos productos y marcas, preguntándose: ¿Conseguiremos generar engagement del consumidor a la marca con este nuevo packaging? ¿Qué es lo que realmente atrae y cautiva al consumidor? Entender cómo el consumidor evalúa el packaging y determinar el engagement de la marca son desafíos habituales de los especialistas de marketing. El objetivo del presente trabajo es el de evaluar la influencia de la marca (familiar versus novedosa) y la incidencia de la situación contextual en el momento de la elección (compra para hogar versus regalo) de un producto de tipo hedónico como el vino súper-premium. Se utilizó un diseño experimental apoyado en la metodología SHOP para triangular los resultados de las mediciones realizadas con el uso de técnicas biométricas, seguimiento ocular (ET) y expresiones faciales (FR), con las medidas de autoinforme y de elección de los sujetos. Los resultados confirman la importancia de la familiaridad de la marca en la elección de los sujetos, y se observa la incidencia en la elección de compra de las variables contextuales (hogar vs regalo). Con este trabajo se busca contribuir en la construcción de modelos de percepción de marca y decisión de compra, mediante la utilización de técnicas neurocientíficas y/o biométricas.
The Hidden Brain
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Author : Shankar Vedantam
language : en
Publisher: Scribe Publications
Release Date : 2010
The Hidden Brain written by Shankar Vedantam and has been published by Scribe Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Psychology categories.
What if it is simply unconscious biases — in the way of memory, emotion and attention — that produce most misunderstandings and conflicts between people, groups and even nations? How can you tell if it isn't just your brain running on 'auto-pilot' that makes your moral decisions for you, instead of the logical thinking you've nurtured and developed? Reminiscent of Malcolm Gladwell's Blink, The Hidden Brain takes a look at how we actually think both consciously and unconsciously. In The Hidden Brain: how our unconscious minds elect presidents, control markets, wage wars, and save our lives, author and science journalist Shankar Vedantam describes unique cases of everyday unconscious decision making while applying the latest scientific studies to each situation. The result is fascinating. The Hidden Brain explores numerous questions and doubts about the choices we make and updates us on the most recent scientific research on unconscious thinking. Shankar believes most everything we do boils down to the inner workings of our brains. Most human actions are based on unconscious biases, not conscious decisions. Looking into 'the hidden brain' is how he can best explain, scientifically, the many contradictory and illogical things people say and do, regardless of their ability to reason. Shankar's recent journalism enables the lay-person to understand what the scientific and human behaviorist communities are discovering. And his book delves into a wide variety of stories that intriguingly point toward the astounding notion that people are much more dependent on the unconscious than most of us would like to believe, by linking this research to real life situations. If it isn't the unconscious how else do you explain biases that prompt us to think that a black woman leaning over a hospital bed is a nurse, rather than a surgeon? How do you explain why well-meaning managers choose some candidates for job interviews while eliminating others who are equally qualified? Can you explain why people don't always run out of a burning building?