Producing Fashion
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Producing Fashion
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Author : Regina Lee Blaszczyk
language : en
Publisher: Lippincott Williams & Wilkins
Release Date : 2008
Producing Fashion written by Regina Lee Blaszczyk and has been published by Lippincott Williams & Wilkins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
""Producing Fashion" demonstrates the importance of studying fashion, very broadly defined, from the perspective of business history. Case studies from several countries and from various periods during the nineteenth and twentieth centuries show how 'fashion intermediaries' in the business world developed new products and styles that resonated with consumers. Combining historical methods with models from cultural studies and other social science disciplines, these studies provide new insights into the environments that facilitated product innovation, the dissemination of ideas in the marketplace, and factors leading to cooperation or resistance on the part of consumers."--Diana Crane, University of Pennsylvania "At last, a collection of essays that considers fashion as both a commercial and a cultural phenomenon. Informed by recent approaches in the fields of business history, material culture studies, and the history of design, "Producing Fashion" offers a stimulating series of case studies that range from fashion magazines in Tzarist Russia to questions of taste in the contemporary American home. Anyone who has ever considered how and why fashionable trends emerge will find something of interest in its pages."--Christopher Breward, Victoria and Albert Museum, London How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages? Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. "Producing Fashion" is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The collection reveals how public and private institutions--from government censors in imperial Russia to large corporations in the United States--worked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashion--advertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailers--in their bid for influence, acclaim, and shoppers' dollars. "Producing Fashion" looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries. Regina Lee Blaszczyk is a visiting scholar in the Department of the History and Sociology of Science at the University of Pennsylvania. Her books include the award-winning "Imagining Consumers: Design and Innovation from Wedgwood to Corning" and "Major Problems in American Business History: Documents and Essays."
Producing Fashion
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Author : Regina Lee Blaszczyk
language : en
Publisher: University of Pennsylvania Press
Release Date : 2011-10-03
Producing Fashion written by Regina Lee Blaszczyk and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-03 with Business & Economics categories.
How has Paris, the world's fashion capital, influenced Milan, New York, and Tokyo? When did the Marlboro Man become a symbol of American masculinity? Why do Americans love to dress down in high-tech Lycra fabrics, while they wax nostalgic for quaint, old-fashioned Victorian cottages? Fashion icons and failures have long captivated the general public, but few scholars have examined the historical role of business and commerce in creating the international market for style goods. Producing Fashion is a groundbreaking collection of original essays that shows how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing. The collection reveals how public and private institutions—from government censors in imperial Russia to large corporations in the United States—worked to shape fashion, style, and taste with varying degrees of success. Fourteen contributors draw on original research and fresh insight into the producers of fashion—advertising agents, architects, corporate executives, department stores, designers, editors, government officials, hairdressers, haute couturiers, and Web retailers—in their bid for influence, acclaim, and shoppers' dollars. Producing Fashion looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.
Guide To Producing A Fashion Show
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Author : Judith C. Everett
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-09-06
Guide To Producing A Fashion Show written by Judith C. Everett and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with Design categories.
Guide to Producing a Fashion Show, Fourth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fourth edition has behind-the-scenes examples, best practices and innovative approaches in fashion show production-from promotion using social media to selecting music and models. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show. New to this Edition - Includes examples from couture and ready-to-wear shows, as well as innovative approaches including non-traditional fashion shows and fashion presentations - New information on careers in the fashion industry that are related to fashion show production, like styling, public relations, and event management - New perforated worksheets include documents and templates to plan a fashion show - 25% new photographs - Discussions of diversity in the fashion industry and current trends - More coverage and examples from menswear and global fashion capitals
The Fashion Image
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Author : Thomas Werner
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-04-04
The Fashion Image written by Thomas Werner and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-04 with Business & Economics categories.
Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers. Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best. With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers.
Guide To Producing A Fashion Show Bundle Book Studio Access Card
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Author : Judith C. Everett
language : en
Publisher:
Release Date : 2018-09-06
Guide To Producing A Fashion Show Bundle Book Studio Access Card written by Judith C. Everett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-06 with Business & Economics categories.
How Fashion Works
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Author : Gavin Waddell
language : en
Publisher: John Wiley & Sons
Release Date : 2013-09-03
How Fashion Works written by Gavin Waddell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-03 with Business & Economics categories.
Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated. Fashion terms, their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are described in detail. Also included are sections on bespoke tailoring, wholesale menswear, dressmaking, millinery and accessories, the fashion calendar and short biographies on the most influential designers. Every follower of fashion, whether at college or in big business, will welcome the information presented in this book.
The Fashion Image
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Author : Thomas Werner (Photographer)
language : en
Publisher:
Release Date : 2018
The Fashion Image written by Thomas Werner (Photographer) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Fashion photography categories.
"Great fashion photography, at its best, reflects and shapes the era in which it is made. Whether you are a student, aspiring photographer, or working professional, building a fashion portfolio that aspires to this standard can be daunting. The Fashion Image will help you develop your style through practical advice for image makers. Beginning with a history of fashion photography, Thomas Werner offers advice on assembling your creative team, casting models, developing shoot concepts, and producing photographs and fashion film for editorial and advertising. Professional practice, including self-promotion, social media, set etiquette, and fashion in a global context are also discussed. This is 'how to' at the highest level, with interviews from working fashion photographers, magazine editors, producers, fashion designers, and more, with around 200 color photographs that illustrate the fashion image at its best. With an extensive list of international resources, including Instagram accounts and several assignments, this book is an essential guide for fashion photographers and film makers."--Bloomsbury Publishing.
Contemporary Case Studies On Fashion Production Marketing And Operations
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Author : Pui-Sze Chow
language : en
Publisher: Springer
Release Date : 2017-12-04
Contemporary Case Studies On Fashion Production Marketing And Operations written by Pui-Sze Chow and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-04 with Business & Economics categories.
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Guide To Producing A Fashion Show
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Author : Judith C. Everett
language : en
Publisher:
Release Date : 1993
Guide To Producing A Fashion Show written by Judith C. Everett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Fashion shows categories.
Fashion For Profit
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Author : Frances Harder
language : en
Publisher: Harder Publications
Release Date : 2004
Fashion For Profit written by Frances Harder and has been published by Harder Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.